• #498: Why Your Brand Story Needs a Radical Focus and How to Find It

  • Jan 13 2025
  • Durée: 51 min
  • Podcast

#498: Why Your Brand Story Needs a Radical Focus and How to Find It

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  • Résumé

  • Mark Rampolla, fouder of ZICO Coconut Water and author of High Hanging Fruit: Build Something Great By Going Where No One Else Will, shares how to built such a robust brand that you buy it back after selling.

    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

    #StoryOn!

    ≈Park
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