• 94. Using Pre-Launch Sales To Fund Early Growth w/ Taylor Sanford

  • Nov 23 2023
  • Durée: 37 min
  • Podcast

94. Using Pre-Launch Sales To Fund Early Growth w/ Taylor Sanford

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  • Résumé

  • Learn how Taylor Sanford sold $50k in pre-orders for his backyard game brand.

    Use code BRANDBUILDER to save 15% at https://premierspike.com/ Follow Premier Spike on all socials @premier.spike Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter

    Talking Points
    • 00:00 - Introduction to Guest: Taylor Sanford
    • 00:43 - Taylor's Background in eCommerce
    • 03:44 - Navigating Challenges in a Unique Industry
    • 05:40 - Assessing Product Potential: How to Know It Will Sell
    • 08:46 - Insights into Product Development
    • 11:47 - Timeline: From Product Development to the First Unit on Sale
    • 14:17 - Achieving $50k in Pre-Orders
    • 15:32 - Marketing Strategies for the Product
    • 18:23 - Overcoming Logistics Challenges for European Expansion
    • 22:24 - Expanding Reach and Finding New Customers
    • 25:49 - Collaborating with Influencers and Sponsoring Athletes
    • 31:43 - Advice for New Entrepreneurs
    • 34:15 - Future Plans: What's Next in the Next 12 to 18 Months?
    • 35:53 - Where to Connect with Taylor and Learn More About Premier Spike
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