Polling your target market for their input on your product and brand development can help save thousands in wasted costs and fast-track your eCommerce growth.

In this episode, PickFu founder Justin Chen walks us through this key strategy to help you gain crucial insight into your target market’s buying behaviors.

Try PickFu: https://www.brandbuilderuni.com/go/pickfu (save 50% with code BBU)

Connect with Justin: https://www.linkedin.com/in/justinchen/

Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter

00:00 - Introduction to Guest: Justin Chen 02:19 - Justin's Background 04:24 - Understanding Split Testing and Its Significance 07:56 - Key Stages in Business where Testing can be Useful 10:20 - Applicability of PickFu Across Various E-commerce Platforms 11:10 - Ideal Timing for Using PickFu in Business 16:16 - Testing Brand Assets: Brand Name, Design, Logo 18:11 - Maximizing PickFu for Improved Conversion Rates 20:05 - Real-world Examples of Successful Testing Outcomes 23:47 - PickFu Platform Dynamics: How it Works 27:59 - Advanced Strategies for Optimal Testing Outcomes 29:39 - DTC Brands Utilizing Social Media Ad Testing 30:30 - Exploring PickFu and How to Get Started

Driving external traffic to your Amazon product listings can be a big boost to rankings and sales. One of the best ways to drive that traffic is by partnering with influencers and content creators.

However, the tech to support this marketing channel on Amazon has been seriously lagging… until now. In this episode, we’re joined by Rob Schab from Levanta, a platform dedicated to helping Amazon sellers succeed with influencer marketing. We discuss best practices and growth strategies to help you implement this lucrative traffic source.

Try Levanta: https://levanta.io/ Connect with Rob: https://www.linkedin.com/in/rob-schab/ Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter

• 00:00 - Introduction to Guest: Rob Schab
• 01:08 - Rob's Background
• 03:32 - Key Elements of a Successful Influencer Marketing Strategy for Amazon Sellers
• 05:50 - Challenges Faced by Amazon Sellers in Adopting New Marketing Strategies
• 07:53 - Where to Find Influencers for Driving Amazon Traffic
• 10:50 - Assessing If Influencer Marketing Fits Your Brand and Strategies for Standing Out
• 13:17 - Product Seeding: Does It Still Work?
• 14:28 - Addressing Pain Points in Influencer Marketing with Levanta
• 16:54 - Working Dynamics Between Brands and Influencers through Levanta
• 20:19 - Determining Compensation Thresholds for Influencers
• 23:20 - Future Plans and Developments for Levanta
• 24:27 - Brand's Role in Creative Relationships with Influencers
• 27:23 - Additional Insights for Driving Influencer Traffic
• 29:01 - Importance of Regular Communication with Influencers
• 30:23 - Where to Learn More About Rob and Levanta

Building a successful ecommerce brand should never be about winning on one channel, but instead being everywhere your customers are.

In this episode of the Brand Builder Show, learn how to take your Amazon business omnichannel with ecommerce growth expert Andrew Maffetone.

Subscribe to Andrew’s podcast: https://ecommshow.bluetuskr.com/

Learn more about Blue Tuskr: https://www.bluetuskr.com/ Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter

• 00:00 - Introduction to Guest: Andrew Maffetone
• 01:09 - Andrew's eCommerce Background
• 04:29 - Understanding Omnichannel and Its Benefits for Amazon Sellers
• 07:04 - Considering the Right Stage for Amazon Sellers to Go Omnichannel
• 13:55 - Leveraging Amazon Success for Off-Amazon Growth
• 16:24 - Choosing Between Expanding Channels or Product Lines
• 19:03 - Approaching Omnichannel Strategy: Paid Ads vs. Organic
• 22:36 - Exploring Additional Channels Beyond Amazon and Own Website
• 25:16 - Exploring TikTok Shops
• 27:58 - Overcoming Challenges in the Omnichannel Journey
• 34:22 - Final Thoughts on Omnichannel Success
• 36:53 - Andrew's eCommerce Podcast and Where to Connect