Polling your target market for their input on your product and brand development can help save thousands in wasted costs and fast-track your eCommerce growth.

In this episode, PickFu founder Justin Chen walks us through this key strategy to help you gain crucial insight into your target market’s buying behaviors.

Try PickFu: https://www.brandbuilderuni.com/go/pickfu (save 50% with code BBU)

Connect with Justin: https://www.linkedin.com/in/justinchen/

Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter

00:00 - Introduction to Guest: Justin Chen 02:19 - Justin's Background 04:24 - Understanding Split Testing and Its Significance 07:56 - Key Stages in Business where Testing can be Useful 10:20 - Applicability of PickFu Across Various E-commerce Platforms 11:10 - Ideal Timing for Using PickFu in Business 16:16 - Testing Brand Assets: Brand Name, Design, Logo 18:11 - Maximizing PickFu for Improved Conversion Rates 20:05 - Real-world Examples of Successful Testing Outcomes 23:47 - PickFu Platform Dynamics: How it Works 27:59 - Advanced Strategies for Optimal Testing Outcomes 29:39 - DTC Brands Utilizing Social Media Ad Testing 30:30 - Exploring PickFu and How to Get Started

Driving external traffic to your Amazon product listings can be a big boost to rankings and sales. One of the best ways to drive that traffic is by partnering with influencers and content creators.

However, the tech to support this marketing channel on Amazon has been seriously lagging… until now. In this episode, we’re joined by Rob Schab from Levanta, a platform dedicated to helping Amazon sellers succeed with influencer marketing. We discuss best practices and growth strategies to help you implement this lucrative traffic source.

Try Levanta: https://levanta.io/ Connect with Rob: https://www.linkedin.com/in/rob-schab/ Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter

• 00:00 - Introduction to Guest: Rob Schab
• 01:08 - Rob's Background
• 03:32 - Key Elements of a Successful Influencer Marketing Strategy for Amazon Sellers
• 05:50 - Challenges Faced by Amazon Sellers in Adopting New Marketing Strategies
• 07:53 - Where to Find Influencers for Driving Amazon Traffic
• 10:50 - Assessing If Influencer Marketing Fits Your Brand and Strategies for Standing Out
• 13:17 - Product Seeding: Does It Still Work?
• 14:28 - Addressing Pain Points in Influencer Marketing with Levanta
• 16:54 - Working Dynamics Between Brands and Influencers through Levanta
• 20:19 - Determining Compensation Thresholds for Influencers
• 23:20 - Future Plans and Developments for Levanta
• 24:27 - Brand's Role in Creative Relationships with Influencers
• 27:23 - Additional Insights for Driving Influencer Traffic
• 29:01 - Importance of Regular Communication with Influencers
• 30:23 - Where to Learn More About Rob and Levanta

Building a successful ecommerce brand should never be about winning on one channel, but instead being everywhere your customers are.

In this episode of the Brand Builder Show, learn how to take your Amazon business omnichannel with ecommerce growth expert Andrew Maffetone.

Subscribe to Andrew’s podcast: https://ecommshow.bluetuskr.com/

Learn more about Blue Tuskr: https://www.bluetuskr.com/ Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter

• 00:00 - Introduction to Guest: Andrew Maffetone
• 01:09 - Andrew's eCommerce Background
• 04:29 - Understanding Omnichannel and Its Benefits for Amazon Sellers
• 07:04 - Considering the Right Stage for Amazon Sellers to Go Omnichannel
• 13:55 - Leveraging Amazon Success for Off-Amazon Growth
• 16:24 - Choosing Between Expanding Channels or Product Lines
• 19:03 - Approaching Omnichannel Strategy: Paid Ads vs. Organic
• 22:36 - Exploring Additional Channels Beyond Amazon and Own Website
• 25:16 - Exploring TikTok Shops
• 27:58 - Overcoming Challenges in the Omnichannel Journey
• 34:22 - Final Thoughts on Omnichannel Success
• 36:53 - Andrew's eCommerce Podcast and Where to Connect

Dive into this episode of the Brand Builder Show to hear how Kelley Thornton built men’s skincare brand Tiege Hanley to 8 figures in annual revenue.

Explore Tiege Hanley: https://www.tiege.com/

Connect with Kelley on LinkedIn: https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/

Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter

• 00:00 - Introduction to Guest: Kelley Thrornton
• 02:05 - Introducing the Brand and the Journey So Far
• 05:02 - Navigating Brand Failures and the Decision to Restart
• 06:56 - The Motivation Behind a Fresh Start
• 09:37 - Challenges and Considerations in Bringing on a Partner
• 14:17 - Ideation, Product Selection, and Initial Development Challenges
• 22:38 - Maintaining a Premium Brand Image Despite Competitive Pricing
• 24:04 - Strategies for Launching the First Product
• 26:35 - Leveraging Partner Audiences and Sales Strategy
• 29:41 - Implementing Subscriptions as a Business Framework
• 34:23 - Insights into the Operational Side of the Business
• 36:49 - Future Plans: Selling the Business and Beyond
• 40:53 - Closing Thoughts and Insights from Kelley

Learn how to use PixelMe to drive external traffic to Amazon with Carbon 6’s Clayton Atchison.

Try PixelMe: https://brandbuilderuni.com/go/pixel-me

Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter

• 00:00 - Introduction to Guest: Clayton Atchison
• 01:04 - Quick Update on Carbon6 and Clayton's Background
• 04:29 - Exploring What's New with PixelMe
• 07:11 - Who Should Consider Using PixelMe, and at Which Stage of Their Journey?
• 09:58 - Live PixelMe Demo
• 33:26 - What PixelMe Customers Can Expect
• 34:52 - Positive Impacts of PixelMe on Businesses
• 42:23 - PixelMe's Suitability for Businesses of Various Sizes

Learn how Taylor Sanford sold $50k in pre-orders for his backyard game brand.

Use code BRANDBUILDER to save 15% at https://premierspike.com/ Follow Premier Spike on all socials @premier.spike Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter

• 00:00 - Introduction to Guest: Taylor Sanford
• 00:43 - Taylor's Background in eCommerce
• 03:44 - Navigating Challenges in a Unique Industry
• 05:40 - Assessing Product Potential: How to Know It Will Sell
• 08:46 - Insights into Product Development
• 11:47 - Timeline: From Product Development to the First Unit on Sale
• 14:17 - Achieving $50k in Pre-Orders
• 15:32 - Marketing Strategies for the Product
• 18:23 - Overcoming Logistics Challenges for European Expansion
• 22:24 - Expanding Reach and Finding New Customers
• 25:49 - Collaborating with Influencers and Sponsoring Athletes
• 31:43 - Advice for New Entrepreneurs
• 34:15 - Future Plans: What's Next in the Next 12 to 18 Months?
• 35:53 - Where to Connect with Taylor and Learn More About Premier Spike

Learn how Samantha Kozuch built a thriving eCommerce brand simply by solving problems for her audience.

Follow Samantha: https://www.instagram.com/samanthakozuch/

Samantha’s podcast: https://podcasts.apple.com/us/podcast/money-mindset-and-manicures-with-samantha-kozuch/id1697694007

Learn more about the Maniscripting Journal: https://maniscripting.com/

Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter

• 00:00 - Introduction to Guest: Samantha Kozuch
• 01:49 - Samantha’s eCommerce Journey
• 07:38 - Building Confidence for the Launch of Her First Product
• 11:02 - The Appeal of Physical Products over Digital
• 14:04 - The Development Journey of Samantha's Journal
• 17:32 - Dealing with Product Delays
• 20:19 - Establishing Relationships with Manufacturers
• 23:37 - Multi-Channel Marketing Strategies for the Product
• 28:23 - Harnessing the Power of Affiliate Marketing
• 31:58 - Future Plans: Brand Direction and Personal Involvement
• 35:34 - Dynamics of Working with a Fiancé as a Business Partner
• 38:24 - Business Advice from Samantha
• 40:21 - Where to Connect with Samantha Online

When it comes to product sourcing, there is a growing demand within the eCommerce community for alternatives to China. Thankfully, the options are growing quickly.

In this episode, we’re joined by sourcing expert Yulia Blinova to discuss what those options are and how to best navigate them.

Learn more about Zignify: https://zignify.net/ Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter

• 00:00 - Introduction to Guest: Yulia Blinova
• 01:09 - Yulia’s Background in Sourcing and eCommerce
• 06:39 - The Concept of a Hybrid Supply Chain
• 08:01 - Potential Competitors to China in Global Manufacturing
• 11:00 - Infrastructure Challenges in Alternative Sourcing Locations
• 16:05 - Comparing Sourcing Costs: Turkey vs. China
• 18:17 - Initiating Contact and Finding Quality Suppliers Beyond Alibaba
• 23:53 - How Many Manufacturers to Approach for Sourcing Worldwide
• 31:25 - Expert Insights on Balancing Quality and Price in Sourcing
• 33:16 - Considerations for Annual Contracts with Manufacturers
• 36:42 - Where to Learn More About Yulia and Zignify