• 96. Growing An 8-Figure Men’s Skincare Brand w/ Kelley Thornton

  • Dec 7 2023
  • Durée: 45 min
  • Podcast

96. Growing An 8-Figure Men’s Skincare Brand w/ Kelley Thornton

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  • Résumé

  • Dive into this episode of the Brand Builder Show to hear how Kelley Thornton built men’s skincare brand Tiege Hanley to 8 figures in annual revenue.

    Explore Tiege Hanley: https://www.tiege.com/

    Connect with Kelley on LinkedIn: https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/

    Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter

    Talking Points
    • 00:00 - Introduction to Guest: Kelley Thrornton
    • 02:05 - Introducing the Brand and the Journey So Far
    • 05:02 - Navigating Brand Failures and the Decision to Restart
    • 06:56 - The Motivation Behind a Fresh Start
    • 09:37 - Challenges and Considerations in Bringing on a Partner
    • 14:17 - Ideation, Product Selection, and Initial Development Challenges
    • 22:38 - Maintaining a Premium Brand Image Despite Competitive Pricing
    • 24:04 - Strategies for Launching the First Product
    • 26:35 - Leveraging Partner Audiences and Sales Strategy
    • 29:41 - Implementing Subscriptions as a Business Framework
    • 34:23 - Insights into the Operational Side of the Business
    • 36:49 - Future Plans: Selling the Business and Beyond
    • 40:53 - Closing Thoughts and Insights from Kelley
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