Join us on The Power of the Ask as we sit down with Aja Evans, a board-certified financial therapist and author of “Feel Good Finance.” Aja shares her personal financial awakening and how it led her to help others break the taboo of discussing money and emotions. Discover how to overcome money avoidance and overspending, and navigate family dynamics around finances.

Aja also discusses the importance of creating a safe space for healing and aligning financial goals with emotional well-being. Plus, gain valuable insights into the work of the Financial Therapy Association and learn practical strategies for improving your relationship with money.

This discussion will inspire you to explore the cultural and societal reasons behind the taboo of discussing money and learn how to overcome it. Listen in to learn more about:

• Financial Therapy in Action: Hear how Aja helps clients connect their financial behaviors to their emotions and create healthier relationships with money.
• Family Dynamics and Money: Learn how to navigate complex family dynamics surrounding money, including expectations and differing income levels.
• Relatability and Healing: Aja shares her financial journey and emphasizes the importance of creating a safe, judgment-free space for healing and growth.
• Workplace Harmony: Gain insights into achieving balance between career aspirations and personal life, especially for working mothers.
• The Power of the Ask: Understand why asking questions about money is crucial for women and how it can empower them to take control of their finances.

About Aja Evan's
Aja Evans, a board-certified therapist, speaker, and writer, specializes in financial therapy and has over a decade of experience in mental health. Inspired by her financial awakening, she focuses on breaking the taboo around money and emotions, creating a safe, judgment-free space for clients. Aja is the president-elect of the Financial Therapy Association and author of Feel Good Finance, which was released this past December.

Passionate about helping people live their best lives while understanding their financial behaviors, Aja enjoys exploring new eateries with her two young children in her free time.

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