Join us on The Power of the Ask as we sit down with Aja Evans, a board-certified financial therapist and author of “Feel Good Finance.” Aja shares her personal financial awakening and how it led her to help others break the taboo of discussing money and emotions. Discover how to overcome money avoidance and overspending, and navigate family dynamics around finances.

Aja also discusses the importance of creating a safe space for healing and aligning financial goals with emotional well-being. Plus, gain valuable insights into the work of the Financial Therapy Association and learn practical strategies for improving your relationship with money.

This discussion will inspire you to explore the cultural and societal reasons behind the taboo of discussing money and learn how to overcome it. Listen in to learn more about:

• Financial Therapy in Action: Hear how Aja helps clients connect their financial behaviors to their emotions and create healthier relationships with money.
• Family Dynamics and Money: Learn how to navigate complex family dynamics surrounding money, including expectations and differing income levels.
• Relatability and Healing: Aja shares her financial journey and emphasizes the importance of creating a safe, judgment-free space for healing and growth.
• Workplace Harmony: Gain insights into achieving balance between career aspirations and personal life, especially for working mothers.
• The Power of the Ask: Understand why asking questions about money is crucial for women and how it can empower them to take control of their finances.

About Aja Evan's
Aja Evans, a board-certified therapist, speaker, and writer, specializes in financial therapy and has over a decade of experience in mental health. Inspired by her financial awakening, she focuses on breaking the taboo around money and emotions, creating a safe, judgment-free space for clients. Aja is the president-elect of the Financial Therapy Association and author of Feel Good Finance, which was released this past December.

Passionate about helping people live their best lives while understanding their financial behaviors, Aja enjoys exploring new eateries with her two young children in her free time.

Important Links:
Savvy Ladies
Precious Williams' LinkedIn
Lisa Zeiderman's LinkedIn
Aja Evan's LinkedIn

Get ready for more candid conversations and empowering advice on the Power of the Ask Podcast! Join co-hosts Lisa Zeiderman and Precious Williams for a unique episode where they step into the spotlight and share their personal journeys!

In this episode, it’s Lisa’s turn to open up. She shares her journey from her independent spirit as a young woman making it on her own (at the age of 18!) in the fashion industry to becoming a leading matrimonial and family law attorney. Lisa discusses navigating divorce, raising a family, going back to school to earn her law degree, and ultimately building one of the largest matrimonial law firms in New York. She reveals the key moments and pivotal “asks” that shaped her trajectory. Lisa also emphasizes the importance of self-reflection, setting priorities, and advocating for yourself and others, especially when it comes to financial matters.

In this episode, you’ll learn how to:

• Cultivate Confidence: Discover how Lisa’s personal style contributes to her success.
• Ask Strategically: Hear her insights on timing, consideration, and giving back.
• Overcome Rejection: Lisa shares how she handles setbacks and keeps moving forward.

Achieve Financial Empowerment: Understand why asking is crucial for women’s financial well-being.
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About Lisa:

Lisa Zeiderman is Managing Partner at Miller Zeiderman LLP, based in New York. A matrimonial attorney, CFL and Certified Divorce Financial Analyst, she regularly handles complex financial and custody divorce matters, as well as pre- and post-nuptial agreements for high-net-worth individuals.

Named to the Crain’s New York list of Notable Woman Attorneys for 2022, as well as a Crain’s New York Notable Diverse Lawyer for 2022, a Hudson Valley Best Lawyer in 2023, a 2021 Best Family Law Attorney for Client Satisfaction by the American Institute of Family Law Attorneys, among many other awards, Lisa is a founding member of the American Academy of Certified Financial Litigators and a member of the panel for Attorneys for Children. Lisa is also a member of the Forbes Business Council.

In addition to authoring a well-read blog on Psychology Today, “Legal Matters: Understanding Mental Health Issues as They Apply to Divorce and Child Custody,” Ms. Zeiderman is regularly published in Financial Advisor Magazine, the New York Law Journal, and by the Forbes Business Council. She is also interviewed on issues ranging from financial empowerment to tax issues to child custody in a host of media ranging from The Wall Street Journal to PEOPLE Magazine.

Ms. Zeiderman, a Fordham University of Law graduate, also serves as the Vice President of the executive board of Savvy Ladies, Inc., and on the board of Family Legal Care (formerly known as LIFT, Legal Information for Families Today).

Important Links:
Savvy Ladies
Precious Williams' LinkedIn
Lisa Zeiderman's LinkedIn

Are you ready for a dose of real talk and raw inspiration? Join Lisa Zeiderman and Precious Williams, co-hosts of the Power of the Ask Podcast, for a unique episode where they turn the tables and interview each other!

In this episode, Precious takes center stage. She doesn’t hold back as she shares her incredible journey from a challenging childhood in St. Louis to a nationally recognized speaker and sales trainer. Hear how she overcame adversity, including homelessness and personal loss, to build a thriving business and become a voice for the voiceless. Discover the turning point when Precious realized that “asking was breaking the cycle of silence, guilt, and shame” that held her back for years.

This discussion will inspire you to:

• Embrace Resilience: Learn how Precious bounced back from rock bottom, again and again.
• Find Your Voice: Discover the power of communication and authentic self-expression.
• Build a Support Network: Hear why having a trusted circle is crucial for success.
• Transform Pain Into Purpose: Be inspired by Precious’s commitment to helping others.

Stay tuned for the next episode where Lisa Zeiderman shares her powerful story!

About Precious:
Precious Williams is a nationally recognized pitchmaster. As the founder of Perfect Pitches By Precious LLC, Precious teaches women how to communicate better by crafting messages that radiate authority and trust, so that clients and customers become fans for life. Whether she’s helping small business owners work out elevator pitches to potential investors for a new product or training speakers for a pitching competition, Precious combines her communications and storytelling savvy with masterful marketing know-how to generate stellar results.

Precious Williams has written three #1 bestselling books on pitching, “Bad Bitches and Power Pitches: For Women Entrepreneurs A and Speakers Only!” and the “Bad Bitches and Power Pitches: The Workbook” and “Pitching for Profit: The Bad Bitches Playbook to Convert Conversations Into Currency.”

Important Links:
Savvy Ladies
Precious Williams' LinkedIn
Lisa Zeiderman's LinkedIn