Ian Harrison, also known as Munster Vision, is a Web3 innovator, entrepreneur, and digital strategist with deep expertise in augmented reality (AR), blockchain technology, and creative brand integration. As the Head of Innovation at Sneakar, Ian is pioneering the fusion of fashion, NFTs, and AR-based interactive experiences. With a background in music, merchandising, and community-first branding, he has built an ecosystem where digital and physical products coexist seamlessly. His work at Sneakar is revolutionizing product authentication, customer engagement, and immersive brand experiences, making him a visionary in the future of Web3 commerce.

What You'll Learn:

• How blockchain and Web3 are transforming fashion
• Augmented Reality (AR) & Footwear
• Tokenized Authentication
• The Future of Community Engagement
• Gamification & Geospatial AR
• Luxury Meets Web3
• Bridging the Digital & Physical Worlds

“At a time when it’s easier than ever to fake things, having real, immutable records is a game-changer for brands and consumers alike.”

In an era where counterfeiting and misinformation are rampant, blockchain-based authentication is becoming an essential tool for businesses and consumers. Ian emphasizes the importance of verifiable ownership, ensuring that every product has a traceable, transparent history. This not only adds value to digital and physical goods but also creates trust in a decentralized world where traditional verification methods are failing.

Overview:
In this episode, Carl Cleanthes and Ian Harrison dive deep into the intersection of Web3, AR, and the future of retail. Ian breaks down how blockchain technology is solving the problem of counterfeit goods by providing immutable proof of ownership and authenticity. He also discusses Sneakar’s approach to merging fashion with AR, allowing consumers to interact with their footwear in new and exciting ways.

The conversation explores how NFTs can extend beyond collectibles, acting as keys to exclusive experiences, brand perks, and gamified digital spaces. Ian shares how Web3 technology can be seamlessly integrated into everyday products, making blockchain adoption effortless for consumers. Whether you’re a brand, creator, or Web3 enthusiast, this episode offers valuable insights into the future of commerce, branding, and immersive engagement.