Ian Harrison, also known as Munster Vision, is a Web3 innovator, entrepreneur, and digital strategist with deep expertise in augmented reality (AR), blockchain technology, and creative brand integration. As the Head of Innovation at Sneakar, Ian is pioneering the fusion of fashion, NFTs, and AR-based interactive experiences. With a background in music, merchandising, and community-first branding, he has built an ecosystem where digital and physical products coexist seamlessly. His work at Sneakar is revolutionizing product authentication, customer engagement, and immersive brand experiences, making him a visionary in the future of Web3 commerce.

What You'll Learn:

• How blockchain and Web3 are transforming fashion
• Augmented Reality (AR) & Footwear
• Tokenized Authentication
• The Future of Community Engagement
• Gamification & Geospatial AR
• Luxury Meets Web3
• Bridging the Digital & Physical Worlds

“At a time when it’s easier than ever to fake things, having real, immutable records is a game-changer for brands and consumers alike.”

In an era where counterfeiting and misinformation are rampant, blockchain-based authentication is becoming an essential tool for businesses and consumers. Ian emphasizes the importance of verifiable ownership, ensuring that every product has a traceable, transparent history. This not only adds value to digital and physical goods but also creates trust in a decentralized world where traditional verification methods are failing.

Overview:
In this episode, Carl Cleanthes and Ian Harrison dive deep into the intersection of Web3, AR, and the future of retail. Ian breaks down how blockchain technology is solving the problem of counterfeit goods by providing immutable proof of ownership and authenticity. He also discusses Sneakar’s approach to merging fashion with AR, allowing consumers to interact with their footwear in new and exciting ways.

The conversation explores how NFTs can extend beyond collectibles, acting as keys to exclusive experiences, brand perks, and gamified digital spaces. Ian shares how Web3 technology can be seamlessly integrated into everyday products, making blockchain adoption effortless for consumers. Whether you’re a brand, creator, or Web3 enthusiast, this episode offers valuable insights into the future of commerce, branding, and immersive engagement.

In this episode, Carl Cleanthes sits down with Jill Kellett, Vice President of Product at Root Insurance, the largest public insurtech in the United States. With 15 years of industry experience, Jill is a dynamic leader who specializes in turning around businesses, teams, and projects during critical inflection points. Her career spans retail, higher education, nonprofits, and insurance, where she has navigated challenges with creativity and strategic insight. Jill’s passion for blending design, business, and innovation has left a lasting mark across the industries she’s touched.

What You’ll Learn:

• The role of creatives in business and team turnarounds.
• How to identify and address "bleeding areas" in struggling businesses.
• The importance of servant leadership and transparency during crises.
• Practical strategies for "killing your darlings" to focus on value-driven work.
• Why creativity thrives in challenging times and how it fosters innovation.
• The power of facilitation, active listening, and design thinking in solving business problems.
• Lessons on adaptability and leading from the bottom in small and medium-sized businesses.

Episode Overview:

Jill Kellett provides deep insights into how creatives can drive meaningful change in business turnarounds, sharing experiences from her time at Express, Root Insurance, and other organizations. She highlights how creative problem-solving, listening skills, and a willingness to adapt are crucial in overcoming challenges.

"Creatives have superpowers that others don't—they listen, empathize, and reflect solutions back in ways that inspire change".

Jill explains how designers and product managers play pivotal roles in moments of crisis, helping teams reorganize and realign priorities. From navigating the financial downturns of small businesses to scaling back operations strategically, Jill’s perspective offers practical advice for leaders looking to build resilient organizations.

In this episode, we welcome Maria Lobanova, the dynamic CEO and founder of Interstellar Digital, a leading PR and marketing agency specializing in the blockchain and Web3 space. With over seven years of experience in the crypto industry, Maria has collaborated with notable projects like ZKSync (Matter Labs), Propy, and BlockApps, and has contributed to esteemed publications such as Bitcoin Magazine and GQ. An accomplished event organizer and keynote speaker, she has hosted high-profile events like the Crypto Space Conference and the Gamers Choice Awards, solidifying her reputation as a leader in the evolving world of NFTs and blockchain technology.

What You’ll Learn:

• The revolutionary potential of NFTs in the art world, from eliminating intermediaries to ensuring perpetual royalties.
• How NFTs are being used to tokenize real-world assets like property and bring transparency to ownership records.
• The difference between proof-of-work and proof-of-stake blockchains and their implications for energy efficiency.
• The role of zero-knowledge proofs in enhancing privacy and security in blockchain transactions.
• How artists can use NFTs to authenticate and monetize their work while combating plagiarism and AI-generated copies.
• The cultural shift toward digital assets as status symbols and the increasing relevance of virtual galleries.
• Insights into community-driven value in NFTs, such as the success of projects like Bored Ape Yacht Club.
• Maria’s vision for integrating fine art into the blockchain space and creating a stronger market for digital creators.

Episode Overview:
This engaging conversation dives into the transformative impact of NFTs on art and beyond. Carl and Maria explore how blockchain technology is disrupting traditional ownership models by introducing transparency, security, and efficiency. They discuss the opportunities NFTs offer artists to maintain creative and financial control, bypassing costly intermediaries like galleries. The conversation also delves into the evolving role of digital assets as cultural markers, the ethical challenges posed by AI, and how Web3 is fostering a new wave of innovation in art and technology. Maria emphasizes the importance of building community, integrating utility, and creating pathways for mass adoption of blockchain solutions.