🎙️ TBORE Episode 32: What’s Your Plan?
📌 In this episode of The Business of Real Estate podcast, Lynn Hoffmann and Eric Johnson tackle a crucial question every agent should be able to answer: "What's your listing plan?"
With new legislation affecting listing agreements—especially in Ontario—agents must now clearly outline and follow through on their marketing commitments.
Lynn and Eric dive into how a well-structured, client-focused listing presentation sets the tone for expectations, builds trust, and ultimately, wins listings.
You’ll learn:
✅ What must be included in your Schedule A
✅ Why referrals aren't an excuse to skip your presentation
✅ How to manage expectations and avoid awkward surprises
✅ The importance of tailoring your approach to client personalities
✅ Why preparation and having “bullets in your gun” makes all the difference
✅ How to overcome objections with confidence
Whether you're a new agent or a seasoned pro, this episode will help sharpen your skills and strengthen your value proposition.
👉 Don’t forget to like, comment, and subscribe for more insights from Lynn and Eric!
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