Episode 34 - Master the Market Use Stats to WIN Every Deal with Special Guest Conrad Zurini

"Stop Guessing. Start Knowing: Why Stats Make You the Smartest Agent in the Room."

✨ Episode 34 of The Business of Real Estate (TBORE) dives deep into:

In Episode 34 of The Business of Real Estate, Lynn Hoffmann and Eric Johnson welcome back RE/MAX Escarpment's own "Stat King" Conrad Zurini to break down how market stats, price per square foot, absorption rates, and HPI can give REALTORS® the ultimate edge.

Learn how to remove emotion from pricing, become the local market expert, and master your CMAs with data that speaks louder than guesses.

Whether you're dealing with buyers who’ve been watching the market for 24 months or sellers emotionally attached to last year’s prices, this episode teaches you how to lead with facts and win with confidence.

💼 Understand why month-over-month trends matter more than year-over-year

🏡 Learn to navigate neighbourhood-specific pricing variances

📉 Discover how market share, DOM, and listing behaviour tell the full story

📍Position yourself as the go-to REALTOR® in your local market

📌 What You’ll Learn:

• Why price per square foot is the ultimate pricing equalizer
• How to use months of inventory & absorption rate to set expectations
• The power of hyperlocal data vs. broad averages
• The value of tracking showings per sale and online traffic
• How to create strategic pricing plans with sellers
• How the market has shifted post-2022—and why your strategy must too
• Tips to become the market authority clients trust and competitors respect

#RealEstateStats #CMAtools #PricePerSquareFoot #REALTORTraining #RealEstatePodcast #MarketAuthority #HomePriceIndex #RealEstateData #REMAXEscarpment #SellerStrategy #RealEstateMarketing #LocalExpert #KnowYourNumbers #AbsorptionRate #MonthOverMonth #ListingSuccess

✨ Episode 33 of The Business of Real Estate (TBORE) dives deep into:

Before you hand over keys or ink a deal, make sure you're protected. In this episode, Lynn Hoffman and Eric Johnson share real-world horror stories, hard-learned lessons, and essential systems that every real estate agent must implement to avoid getting blindsided.

🎓 What You’ll Learn:

 How to qualify clients early and avoid wasted time

 The power of Buyer Representation Agreements

 Key financial and legal red flags to watch for

 How to build a strong intake process and client trust

 Best practices for leases, ownership, and contract pitfalls

 The psychology of setting boundaries and protecting your business

#RealEstatePodcast #TBORE #REMAXPros #RealEstateTips #BuyerBeware #RealEstateTraining #BuyerRepAgreement #PreApprovalMatters #DueDiligence #LeaseToOwn #RealEstateAgentLife #HomeBuyingTips #RealEstateSystems #ProtectYourCommission #REAgentSuccess #RealEstateHorrorStories #AskTheRightQuestions #ClientQualification #REMAXAgents #ListingAgentLife

🎙️ TBORE Episode 32: What’s Your Plan?

📌 In this episode of The Business of Real Estate podcast, Lynn Hoffmann and Eric Johnson tackle a crucial question every agent should be able to answer: "What's your listing plan?"

With new legislation affecting listing agreements—especially in Ontario—agents must now clearly outline and follow through on their marketing commitments.

Lynn and Eric dive into how a well-structured, client-focused listing presentation sets the tone for expectations, builds trust, and ultimately, wins listings.

You’ll learn:

✅ What must be included in your Schedule A

✅ Why referrals aren't an excuse to skip your presentation

✅ How to manage expectations and avoid awkward surprises

✅ The importance of tailoring your approach to client personalities

✅ Why preparation and having “bullets in your gun” makes all the difference

✅ How to overcome objections with confidence

Whether you're a new agent or a seasoned pro, this episode will help sharpen your skills and strengthen your value proposition.

👉 Don’t forget to like, comment, and subscribe for more insights from Lynn and Eric!

#RealEstate #RealEstatePodcast #ListingPresentation #TBORE #AgentTips #ClientExperience #RealEstateMarketing