🎙️ TBORE Episode 31: STOP saying "I'm a Realtor"... say THIS instead 🚀

Are you still introducing yourself as “just a realtor”? In this powerful episode of The Business of Real Estate (TBORE) podcast, hosts Lynn Hoffmann and Eric Johnson break down why your elevator pitch matters more than ever—and how to craft one that sets you apart from the sea of agents in the industry. Learn how to create a pitch that showcases:

✅ Who you are

✅ What you do

✅ Who you help

✅ And why YOU are the trusted guide your clients need

Discover 4-step and 5-step frameworks, storytelling tips, and how to make your pitch feel authentic, not rehearsed. Whether you're networking, listing, or chatting at Starbucks, your first impression is your pitch. Make it count. 💼✨ 📌

Don’t forget to LIKE, COMMENT, and SUBSCRIBE for weekly insights into the business side of real estate. 🎧 Listen now and learn how to turn small talk into serious opportunities!

🎙️ Mastering Luxury Real Estate | How to Break Into the High-End Market 🏡✨

In this episode of The Business of Real Estate podcast, Lynn Hoffmann and Eric Johnson sit down with luxury real estate expert Peter Philip Papazach. Discover how to break into the luxury real estate market, stand out as a specialist, and serve affluent clients with confidence and excellence. Learn the secrets to luxury branding, niche specialization, mastering high-end property knowledge, and delivering a world-class client experience. Perfect for agents looking to elevate their career in luxury residential real estate! 💼🏠 🔑

Topics Covered:

✅ How to become a luxury market expert

✅ The power of neighbourhood and product knowledge

✅ Selling high-end homes with confidence

✅ Branding for the luxury market

✅ Client service strategies that win referrals Subscribe now for more real estate coaching, agent tips, and expert insights!

#LuxuryRealEstate #RealEstatePodcast #TheBusinessOfRealEstate #LuxuryAgent #HighEndRealEstate #RealEstateBranding #LuxuryListing #RealEstateMindset #LuxuryHomes #AgentTraining #RealEstateCoaching #PeterPhilipPapazach #LynnHoffmann #EricJohnson #MississaugaRealEstate #TorontoLuxuryHomes #OakvilleLuxuryRealEstate

Are you considering getting into industrial or commercial real estate? 🏗️

In this episode of The Business of Real Estate podcast, we break down the critical and often misunderstood Phase 1, Phase 2, and Phase 3 environmental assessments that can make or break a deal! 🛑

Learn why these phases are essential when working with industrial properties, and how environmental risks, contamination, and remediation could cost millions. Join hosts Lynn Hoffman and Eric Johnson as they sit down with Frank Salvatore, a leading expert in industrial commercial real estate, to uncover the hidden pitfalls and challenges agents and investors face when navigating this complex space. From environmental due diligence to industrial real estate investing tips, this episode is packed with valuable insights for agents, brokers, and anyone interested in the world of commercial transactions.

🔥 Topics Covered:

✔️ What are Phase 1, Phase 2, and Phase 3 environmental assessments?

✔️ How environmental risks impact industrial real estate deals

✔️ Why due diligence is critical in commercial transactions

✔️ Real-world examples of deals that faced major environmental hurdles

✔️ How to succeed in the industrial real estate market

👉 Whether you're a new agent, seasoned investor, or curious about how to break into commercial real estate, this episode is a must-watch!

🔔 Don’t forget to like, comment, and subscribe for more insider tips on real estate investing, industrial property deals, and commercial real estate trends!

#CommercialRealEstate #IndustrialRealEstate #EnvironmentalAssessment #RealEstateInvesting #Phase1Phase2Phase3 #DueDiligence #RealEstatePodcast #TheBusinessOfRealEstate #REMAX #IndustrialTransactions #CommercialBroker

🚀 Struggling to Find New Clients? Here’s How to Fix That! 🚀

In this episode of The Business of Real Estate Podcast, hosts Lynn Hoffmann and Erik Johnson dive deep into real estate lead generation, client retention, and how to build a referral-based real estate business without spending a fortune on marketing.

✅ Key Topics Covered:

🔹 How to use real estate database marketing to stay top of mind with clients

🔹 The power of handwritten notes for real estate agents and why they work

🔹 The best follow-up techniques for real estate agents that turn leads into clients

🔹 Why you should stop buying leads and start leveraging your sphere of influence

🔹 How AI tools for real estate agents and CRMs can help you work smarter, not harder

🔹 Real estate phone scripts & cold calling tips to start more conversations

🔹 The #1 real estate prospecting strategy to increase referrals and boost sales

🔹 How to generate real estate leads without cold calling

🔹 The secret to effective real estate networking and winning more clients

🔹 Why documenting client interactions can protect your business

👥 Who is this for?

New and experienced real estate agents looking to grow their business Agents struggling with follow-ups, referrals, and lead generation

Anyone who wants to build long-term client relationships and stop chasing cold leads

💡 Resources Mentioned:

📌 Best CRM for real estate agents – How to use it for better follow-ups

📌 Real estate sales techniques that work in any market

📌 Tools to help you stay in touch with past clients and generate more referrals

🔥 Want to Grow Your Real Estate Business? Hit SUBSCRIBE & Turn on Notifications!

🔥 📩 Let’s Connect!

👉 Drop a comment below: What’s your biggest struggle with real estate prospecting?

#RealEstateLeadGeneration #RealEstateReferrals #RealEstateCRM #RealEstateMarketing #ColdCallingTips #RealEstateNetworking #ClientRetention #LeadFollowUp #HandwrittenNotes #RealEstateBusinessGrowth

“To Admin or Not to Admin?”

In Episode 26 of The Business of Real Estate Podcast, Lynnn Hoffman and Eric Johnson tackle the critical question: "To Admin or Not to Admin?" They explore how hiring an administrative assistant can help agents focus on income-generating activities instead of being bogged down by non-revenue tasks.

The discussion emphasizes the importance of recognizing when to bring in an admin—often around 30-36 transactions per year—and understanding the value of delegating tasks that agents may not excel at or enjoy. Lynn and Eric highlight the need for a clear plan, including defining the admin's role, creating a structured onboarding process, and ensuring alignment of expectations through contracts and reviews.

They also address common challenges, such as agents’ hesitation to relinquish control and the financial responsibility of hiring an admin. Practical solutions include starting part-time, using tools like energy audits to identify tasks to delegate, and utilizing personality assessments like DISC or Kolbe to ensure a strong working relationship.

Ultimately, the hosts stress that a skilled admin can free up valuable time, enabling agents to grow their business while providing a better work-life balance. The episode underscores the idea that investing in the right support can elevate an agent’s career and set them apart from competitors.

Exceeding Client Expectations

In Episode 25 of The Business of Real Estate podcast, Lynn Hoffmann and Eric Johnson discuss how realtors can go above and beyond to exceed client expectations during the moving process. Drawing from personal experiences, they emphasize the stress and challenges clients face when relocating and highlight strategies for agents to alleviate those pressures.

Key points include the importance of empathy, understanding emotional attachments, and offering practical support like personalized checklists, moving resources, and referrals to reliable professionals. They suggest creating plans tailored to each client’s needs, such as decluttering strategies, moving-day survival kits, and organizing utilities and address changes.

The episode underscores the value of providing exceptional post-sale service. From follow-up calls to addressing unforeseen issues, Lynn and Eric stress the need for proactive problem-solving. They also encourage agents to think creatively, such as offering moving boxes, staging assistance, or even arranging cleaning services.

By delivering personalized, high-quality service and anticipating client needs, agents can build lasting relationships and stand out in a competitive market. Lynn and Eric conclude by reminding listeners that elevating their level of service transforms clients into lifelong advocates for their business.

Episode 23 - The Business of Real Estate

Building a Consistent, Purpose-Driven Real Estate Business

In this episode of The Business of Real Estate podcast, Lynn Hoffmann and Eric Johnson discuss the importance of developing a business strategy tailored to your strengths, purpose, and goals. Drawing insights from two highly successful but vastly different real estate professionals, they emphasize that there is no one-size-fits-all approach to real estate success.

The key takeaway? Consistency is everything. Whether your strategy includes open houses, personal notes, or targeted lead generation, success depends on crafting a plan that aligns with your strengths and values, then executing it consistently.

Agents are encouraged to focus on delivering exceptional service, listening deeply to client needs, and building their personal brand. Lynn reminds agents that they are the presentation and emotional brand their clients experience. By going above and beyond—much like examples from the Ritz-Carlton—agents can create memorable moments that drive referrals and repeat business.

Finally, the hosts stress simplicity: Avoid overcomplicating your approach. Listen, act on what clients need, and design a consistent, strategic plan that supports your clients’ goals and your desired lifestyle.