“To Admin or Not to Admin?”
In Episode 26 of The Business of Real Estate Podcast, Lynnn Hoffman and Eric Johnson tackle the critical question: "To Admin or Not to Admin?" They explore how hiring an administrative assistant can help agents focus on income-generating activities instead of being bogged down by non-revenue tasks.
The discussion emphasizes the importance of recognizing when to bring in an admin—often around 30-36 transactions per year—and understanding the value of delegating tasks that agents may not excel at or enjoy. Lynn and Eric highlight the need for a clear plan, including defining the admin's role, creating a structured onboarding process, and ensuring alignment of expectations through contracts and reviews.
They also address common challenges, such as agents’ hesitation to relinquish control and the financial responsibility of hiring an admin. Practical solutions include starting part-time, using tools like energy audits to identify tasks to delegate, and utilizing personality assessments like DISC or Kolbe to ensure a strong working relationship.
Ultimately, the hosts stress that a skilled admin can free up valuable time, enabling agents to grow their business while providing a better work-life balance. The episode underscores the idea that investing in the right support can elevate an agent’s career and set them apart from competitors.