Inspirational business leader and author Leisa Pickles shares her unique insights in our latest episode, spotlighting the often misunderstood world of sales.

As the author of "The Only Salesperson in the Room," Leisa challenges the common reluctance of business owners to embrace their roles in sales, largely due to negative stereotypes.

She recounts her experience at a business conference where few attendees identified as salespeople, sparking her mission to redefine sales as a positive, relationship-building process.

Leisa’s goal is to empower business professionals to see sales as an integral and beneficial part of their journey.

Our conversation breaks down the importance of authenticity in sales, especially in a digital-first era where first impressions often occur online.

We explore her strategies for effective communication, stressing the use of clear, jargon-free language, even in high-stakes conversations.

Leisa highlights maintaining control and clarity without falling into the trap of apologetic language or empty pleasantries, providing actionable advice on making impactful impressions in brief interactions.

Her tips for owning conversations are especially crucial for those looking to enhance their sales communication skills.

Feel inspired as Leisa offers practical tips to enhance confidence during calls and discusses alternative prospecting methods like video and voice notes to better engage with audiences.

--------- EPISODE CHAPTERS ---------

(0:00:03) - Challenging Stereotypes in Sales

(0:11:55) - Communicating Authenticity in Sales

(0:18:41) - Effective Sales Communication Strategies

Connect with Leisa

LinkedIn: linkedin.com/in/leisapickles

Website: findmetheleads.co.uk/

Get Leisa’s book https://amzn.eu/d/aDRL9v9

Follow me: https://linktr.ee/fredcopestake

Take the Collaborative Selling Scorecard

https://collaborativeselling.scoreapp.com/

Watch this episode on YouTube

https://youtu.be/UcuNXIYrbKo