Can LinkedIn truly revolutionise your sales strategy? Join me and LinkedIn expert Mic Adam as we challenge the misconception that this powerful platform is just about connections and job hunting.

Discover how setting clear objectives and measuring outcomes can transform LinkedIn into a potent tool for achieving business goals. We redefine what it means to be a power user, highlighting the importance of leveraging LinkedIn’s full capabilities to achieve tangible results. By aligning your LinkedIn activity with specific objectives, you can turn what seems like a mere networking site into a cornerstone of your sales strategy.

In our conversation, we unravel the potential of employee advocacy and how it can elevate both personal and company reputations. We tackle the common fears and misconceptions surrounding employee advocacy, offering practical steps to encourage authentic engagement.

From reposting company-approved content to developing original posts, we discuss strategies that can empower employees to become genuine brand ambassadors.

We also explore the crucial role of C-suite executives in setting the tone and leading by example, emphasising the impact their participation can have on the company’s overall image.

Finally, we address the power of content creation and collaboration in sales. Mic shares practical exercises to build confidence in content creation and the significance of video content in establishing authentic relationships.

This episode is packed with actionable insights and expert advice to help you and your company thrive on LinkedIn.

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(0:00:00) - Maximising LinkedIn as a Tool

LinkedIn is a powerful tool for sales professionals to achieve business objectives by setting clear goals and leveraging its full potential.

(0:03:21) - Employee Advocacy on LinkedIn

Redefining leads and utilising LinkedIn for business objectives, including employee advocacy and challenges faced.

(0:11:13) - Elevating Company Reputation Through Content

C-suite executives' hesitations in sharing content can be overcome by effective communication, leveraging client interactions, and avoiding control.

(0:24:58) - Advancing Employee Advocacy on LinkedIn

Building confidence in content creation through reposting, personalised posts, and video for authenticity and relationship-building.

Connect with Mic: https://www.linkedin.com/in/micadam/

Follow me: https://linktr.ee/fredcopestake

Take the Collaborative Selling Scorecard

https://collaborativeselling.scoreapp.com/

Watch this episode on YouTube

https://youtu.be/jr01T_Jl59Y

Inspirational business leader and author Leisa Pickles shares her unique insights in our latest episode, spotlighting the often misunderstood world of sales.

As the author of "The Only Salesperson in the Room," Leisa challenges the common reluctance of business owners to embrace their roles in sales, largely due to negative stereotypes.

She recounts her experience at a business conference where few attendees identified as salespeople, sparking her mission to redefine sales as a positive, relationship-building process.

Leisa’s goal is to empower business professionals to see sales as an integral and beneficial part of their journey.

Our conversation breaks down the importance of authenticity in sales, especially in a digital-first era where first impressions often occur online.

We explore her strategies for effective communication, stressing the use of clear, jargon-free language, even in high-stakes conversations.

Leisa highlights maintaining control and clarity without falling into the trap of apologetic language or empty pleasantries, providing actionable advice on making impactful impressions in brief interactions.

Her tips for owning conversations are especially crucial for those looking to enhance their sales communication skills.

Feel inspired as Leisa offers practical tips to enhance confidence during calls and discusses alternative prospecting methods like video and voice notes to better engage with audiences.

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(0:00:03) - Challenging Stereotypes in Sales

(0:11:55) - Communicating Authenticity in Sales

(0:18:41) - Effective Sales Communication Strategies

Connect with Leisa

LinkedIn: linkedin.com/in/leisapickles

Website: findmetheleads.co.uk/

Get Leisa’s book https://amzn.eu/d/aDRL9v9

Follow me: https://linktr.ee/fredcopestake

Take the Collaborative Selling Scorecard

https://collaborativeselling.scoreapp.com/

Watch this episode on YouTube

https://youtu.be/UcuNXIYrbKo

Could imposter syndrome be the hidden obstacle holding you back from sales success?

In this enlightening episode Tara Halliday demystifies imposter syndrome, explaining why it's more than mere self-doubt and how it uniquely targets specific tasks rather than general confidence.

We dive into the surprising revelation that imposter syndrome affects both men and women equally, although societal factors might make women more vocal about it.

Discover why 70% of high achievers find themselves battling this secret self-doubt and how it can impact your career trajectory.

Our conversation with Tara delves into the science of self-perception and the misconceptions surrounding imposter syndrome.

Tara offers fresh insights into overcoming these mental barriers by addressing the root causes like "conditional worth," and introduces practical strategies based on neuroplasticity to reprogram our thinking patterns.

Whether you're publishing work or building your professional reputation, understanding these nuances could be the key to unlocking your potential.

Ending on a hopeful note, Tara shares actionable tips for breaking free from negative cycles by tapping into the brain's ability to change.

Learn how to harness techniques like the "power reset" to manage stress and improve emotional resilience.

Gain confidence through healthier self-comparisons and uncover the role model mindset that fosters personal growth without judgment.

--------- EPISODE CHAPTERS ---------

(0:00:00) - Understanding Imposter Syndrome in Sales

Imposter syndrome affects 70% of high achievers and can target specific tasks, not all areas of life. It can often be confused with lack of confidence, and can hinder personal and professional growth.

(0:12:18) - Overcoming Imposter Syndrome Misconceptions

Hubris, Dunning-Kruger effect, and imposter syndrome are discussed, with a focus on addressing conditional worth through neuroscience.

(0:17:01) - Breaking the Imposter Syndrome Cycle

Neuroplasticity allows for building effortless confidence by breaking negative patterns and fostering healthier mindsets.

(0:25:25) - Survival Instincts and Brain Programming

Primal instincts triggered by societal labelling and rejection, and practical strategies for managing stress and enhancing emotional resilience.

(0:29:19) - Building Confidence Through Self-Comparison

Comparison can impact personal growth and self-confidence, but flipping it to focus on similarities can foster belonging and self-worth.

Connect with Tara- https://www.linkedin.com/in/tara-halliday-phd/

Website: The Power Reset (to get calm fast) https://bit.ly/ThePowerReset

Imposter Syndrome quiz https://bit.ly/ImpostorQuiz

Tara’s Latest book Outsmart Imposter Syndrome https://bit.ly/OutsmartISBook

Follow me: https://linktr.ee/fredcopestake

Take the Collaborative Selling Scorecard

https://collaborativeselling.scoreapp.com/

Watch this episode on YouTube

https://youtu.be/jt3a9w9uNuI