Can LinkedIn truly revolutionise your sales strategy? Join me and LinkedIn expert Mic Adam as we challenge the misconception that this powerful platform is just about connections and job hunting.

Discover how setting clear objectives and measuring outcomes can transform LinkedIn into a potent tool for achieving business goals. We redefine what it means to be a power user, highlighting the importance of leveraging LinkedIn’s full capabilities to achieve tangible results. By aligning your LinkedIn activity with specific objectives, you can turn what seems like a mere networking site into a cornerstone of your sales strategy.

In our conversation, we unravel the potential of employee advocacy and how it can elevate both personal and company reputations. We tackle the common fears and misconceptions surrounding employee advocacy, offering practical steps to encourage authentic engagement.

From reposting company-approved content to developing original posts, we discuss strategies that can empower employees to become genuine brand ambassadors.

We also explore the crucial role of C-suite executives in setting the tone and leading by example, emphasising the impact their participation can have on the company’s overall image.

Finally, we address the power of content creation and collaboration in sales. Mic shares practical exercises to build confidence in content creation and the significance of video content in establishing authentic relationships.

This episode is packed with actionable insights and expert advice to help you and your company thrive on LinkedIn.

--------- EPISODE CHAPTERS ---------

(0:00:00) - Maximising LinkedIn as a Tool

LinkedIn is a powerful tool for sales professionals to achieve business objectives by setting clear goals and leveraging its full potential.

(0:03:21) - Employee Advocacy on LinkedIn

Redefining leads and utilising LinkedIn for business objectives, including employee advocacy and challenges faced.

(0:11:13) - Elevating Company Reputation Through Content

C-suite executives' hesitations in sharing content can be overcome by effective communication, leveraging client interactions, and avoiding control.

(0:24:58) - Advancing Employee Advocacy on LinkedIn

Building confidence in content creation through reposting, personalised posts, and video for authenticity and relationship-building.

Connect with Mic: https://www.linkedin.com/in/micadam/

Follow me: https://linktr.ee/fredcopestake

Take the Collaborative Selling Scorecard

https://collaborativeselling.scoreapp.com/

Watch this episode on YouTube

https://youtu.be/jr01T_Jl59Y