Can LinkedIn truly revolutionise your sales strategy? Join me and LinkedIn expert Mic Adam as we challenge the misconception that this powerful platform is just about connections and job hunting.

Discover how setting clear objectives and measuring outcomes can transform LinkedIn into a potent tool for achieving business goals. We redefine what it means to be a power user, highlighting the importance of leveraging LinkedIn’s full capabilities to achieve tangible results. By aligning your LinkedIn activity with specific objectives, you can turn what seems like a mere networking site into a cornerstone of your sales strategy.

In our conversation, we unravel the potential of employee advocacy and how it can elevate both personal and company reputations. We tackle the common fears and misconceptions surrounding employee advocacy, offering practical steps to encourage authentic engagement.

From reposting company-approved content to developing original posts, we discuss strategies that can empower employees to become genuine brand ambassadors.

We also explore the crucial role of C-suite executives in setting the tone and leading by example, emphasising the impact their participation can have on the company’s overall image.

Finally, we address the power of content creation and collaboration in sales. Mic shares practical exercises to build confidence in content creation and the significance of video content in establishing authentic relationships.

This episode is packed with actionable insights and expert advice to help you and your company thrive on LinkedIn.

--------- EPISODE CHAPTERS ---------

(0:00:00) - Maximising LinkedIn as a Tool

LinkedIn is a powerful tool for sales professionals to achieve business objectives by setting clear goals and leveraging its full potential.

(0:03:21) - Employee Advocacy on LinkedIn

Redefining leads and utilising LinkedIn for business objectives, including employee advocacy and challenges faced.

(0:11:13) - Elevating Company Reputation Through Content

C-suite executives' hesitations in sharing content can be overcome by effective communication, leveraging client interactions, and avoiding control.

(0:24:58) - Advancing Employee Advocacy on LinkedIn

Building confidence in content creation through reposting, personalised posts, and video for authenticity and relationship-building.

Connect with Mic: https://www.linkedin.com/in/micadam/

Follow me: https://linktr.ee/fredcopestake

Take the Collaborative Selling Scorecard

https://collaborativeselling.scoreapp.com/

Watch this episode on YouTube

https://youtu.be/jr01T_Jl59Y

Inspirational business leader and author Leisa Pickles shares her unique insights in our latest episode, spotlighting the often misunderstood world of sales.

As the author of "The Only Salesperson in the Room," Leisa challenges the common reluctance of business owners to embrace their roles in sales, largely due to negative stereotypes.

She recounts her experience at a business conference where few attendees identified as salespeople, sparking her mission to redefine sales as a positive, relationship-building process.

Leisa’s goal is to empower business professionals to see sales as an integral and beneficial part of their journey.

Our conversation breaks down the importance of authenticity in sales, especially in a digital-first era where first impressions often occur online.

We explore her strategies for effective communication, stressing the use of clear, jargon-free language, even in high-stakes conversations.

Leisa highlights maintaining control and clarity without falling into the trap of apologetic language or empty pleasantries, providing actionable advice on making impactful impressions in brief interactions.

Her tips for owning conversations are especially crucial for those looking to enhance their sales communication skills.

Feel inspired as Leisa offers practical tips to enhance confidence during calls and discusses alternative prospecting methods like video and voice notes to better engage with audiences.

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(0:00:03) - Challenging Stereotypes in Sales

(0:11:55) - Communicating Authenticity in Sales

(0:18:41) - Effective Sales Communication Strategies

Connect with Leisa

LinkedIn: linkedin.com/in/leisapickles

Website: findmetheleads.co.uk/

Get Leisa’s book https://amzn.eu/d/aDRL9v9

Follow me: https://linktr.ee/fredcopestake

Take the Collaborative Selling Scorecard

https://collaborativeselling.scoreapp.com/

Watch this episode on YouTube

https://youtu.be/UcuNXIYrbKo

Could imposter syndrome be the hidden obstacle holding you back from sales success?

In this enlightening episode Tara Halliday demystifies imposter syndrome, explaining why it's more than mere self-doubt and how it uniquely targets specific tasks rather than general confidence.

We dive into the surprising revelation that imposter syndrome affects both men and women equally, although societal factors might make women more vocal about it.

Discover why 70% of high achievers find themselves battling this secret self-doubt and how it can impact your career trajectory.

Our conversation with Tara delves into the science of self-perception and the misconceptions surrounding imposter syndrome.

Tara offers fresh insights into overcoming these mental barriers by addressing the root causes like "conditional worth," and introduces practical strategies based on neuroplasticity to reprogram our thinking patterns.

Whether you're publishing work or building your professional reputation, understanding these nuances could be the key to unlocking your potential.

Ending on a hopeful note, Tara shares actionable tips for breaking free from negative cycles by tapping into the brain's ability to change.

Learn how to harness techniques like the "power reset" to manage stress and improve emotional resilience.

Gain confidence through healthier self-comparisons and uncover the role model mindset that fosters personal growth without judgment.

--------- EPISODE CHAPTERS ---------

(0:00:00) - Understanding Imposter Syndrome in Sales

Imposter syndrome affects 70% of high achievers and can target specific tasks, not all areas of life. It can often be confused with lack of confidence, and can hinder personal and professional growth.

(0:12:18) - Overcoming Imposter Syndrome Misconceptions

Hubris, Dunning-Kruger effect, and imposter syndrome are discussed, with a focus on addressing conditional worth through neuroscience.

(0:17:01) - Breaking the Imposter Syndrome Cycle

Neuroplasticity allows for building effortless confidence by breaking negative patterns and fostering healthier mindsets.

(0:25:25) - Survival Instincts and Brain Programming

Primal instincts triggered by societal labelling and rejection, and practical strategies for managing stress and enhancing emotional resilience.

(0:29:19) - Building Confidence Through Self-Comparison

Comparison can impact personal growth and self-confidence, but flipping it to focus on similarities can foster belonging and self-worth.

Connect with Tara- https://www.linkedin.com/in/tara-halliday-phd/

Website: The Power Reset (to get calm fast) https://bit.ly/ThePowerReset

Imposter Syndrome quiz https://bit.ly/ImpostorQuiz

Tara’s Latest book Outsmart Imposter Syndrome https://bit.ly/OutsmartISBook

Follow me: https://linktr.ee/fredcopestake

Take the Collaborative Selling Scorecard

https://collaborativeselling.scoreapp.com/

Watch this episode on YouTube

https://youtu.be/jt3a9w9uNuI

Jeff Hatten an innovator in the sales world, shares his incredible journey of turning the once drab networking site into a lively stage for humorous and engaging content. Hesitant at first to mix humour with business, Jeff reveals how embracing his unique personality not only captured attention but also brought a much-needed vibrancy to sales communications.

We take a closer look at the inspirations behind his comedic approach, including influencers like Tom Boston, and discuss how Jeff's content breaks away from the mundane norms of professional networking.

Content marketing takes center stage as we discuss how humour and personal insights can build trust and credibility.

By weaving authentic stories and amusing anecdotes into sales pitches and communications, sellers can foster genuine connections with their prospects and clients.

Discover how standing out with personal and educational content, as opposed to traditional company materials, can enhance reputation and credibility.

We also explore the strategic power of humour and personal branding in B2B marketing, highlighting innovative campaigns and the timeless effectiveness of human-created content over AI.

Tune in to see how humour can not only enliven LinkedIn but also transform the way we connect with our audiences.

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(0:00:00) - Humour in Sales

(0:15:29) - Building Trust Through Content Marketing

(0:26:51) - Creating Brand Affinity Through Humour

Connect with Jeff - linkedin.com/in/hattenjeff

Follow me

https://linktr.ee/fredcopestake

Take the Collaborative Selling Scorecard

https://collaborativeselling.scoreapp.com/

Watch this episode on YouTube

https://youtu.be/k-QTzF7jHDo

Could AI be stifling your creativity?

Join us for an engaging discussion with Zsike Peter, the bold entrepreneur who embraced a "vampire" theme to create a standout brand identity.

Through Zsike's unique journey, we explore the importance of crafting an original and memorable personal brand in today's cluttered digital marketplace. We discuss how daring to be different can capture attention and resonate with like-minded clients, and why larger companies might shy away from stepping outside their comfort zone.

Discussing the challenges of AI-generated content, we highlight the critical balance between efficiency and maintaining a unique personal voice.

While AI offers speed, it risks flattening the creativity and authenticity that make content truly stand out.

As we address the ethical dimensions of outsourcing creativity to AI, we raise concerns about automation bias and the erosion of emotional intelligence in leadership.

What happens to our innate ability to strategise and connect on a human level when we lean too heavily on technology?

This conversation underscores the importance of maintaining emotional awareness in an increasingly automated world.

--------- EPISODE CHAPTERS WITH KEY POINTS ---------

(0:00:00) - Building Your Personal Brand Through Uniqueness

Establish a unique personal brand in social media and sales, with a memorable and quirky identity, to attract like-minded clients.

(0:11:18) - Quality Over Quantity in Content Creation

AI-generated content poses challenges in maintaining unique tone and voice, diminishing critical thinking skills and drowning out quality work.

(0:26:09) - The Ethical Impact of AI

The complexity and potential pitfalls of outsourcing thinking and creativity to AI, automation bias, manipulative chatbots, and the importance of emotional intelligence in leadership.

(0:36:29) - Personal Branding and Content Creation

Personal branding is crucial for business success, achieved through consistent content production and authentic social media engagement.

Follow Zsike

LinkedIn: https://www.linkedin.com/in/zsike-peter/

Website: https://www.vampiredigital.biz/

Follow me

https://linktr.ee/fredcopestake

Take the Collaborative Selling Scorecard

https://collaborativeselling.scoreapp.com/

Watch this episode on YouTube

https://youtu.be/l4rKbZib-PE

Ever felt the weight of imposter syndrome in a competitive industry?

Let us take you on Nia Woodhouse's transformative journey from self-doubt to self-assurance as she navigates the sales landscape with the power of social media.

We unravel the concept of the "duff pancake," demonstrating how those initial, clumsy steps in content creation are not just inevitable but essential for growth.

Discover how Nia found her voice in a male-dominated field, turning timid beginnings into a confident presence on platforms like LinkedIn.

Her story shines a spotlight on the importance of consistency in social selling and the magic that happens when you blend personal insights with professional branding.

Through the art of storytelling, Nia shares her secrets to crafting content that doesn't just inform but also connects deeply with audiences.

We delve into the delicate dance between authenticity and relatability, emphasising how personal stories trump AI in creating content that resonates.

Join us as we explore strategies for overcoming fears in content creation, the pivotal role of mentorship, and the surprising joy found in collaboration.

This episode is a vibrant testament to the power of embracing the creative process and using personal narratives to bridge the gap between seller and customer, ultimately inspiring growth and new opportunities.

--------- EPISODE CHAPTERS WITH SHORT SUMMARIES ---------

(0:00:00) - Success in Sales

Embracing social media for personal and professional branding, overcoming imposter syndrome, and the value of consistency and collaboration in sales.

(0:12:50) - Content Creation and Storytelling in Sales

Confidence and practice are crucial for improving skills in sales and content creation, while sharing personal opinions and stories can connect with audiences and differentiate from AI-generated content.

(0:21:11) - Creating Content With Confidence and Joy

How storytelling connects with audiences, overcoming hurdles in content creation, finding joy in collaboration, and embracing authenticity.

Follow Nia

LinkedIn: https://www.linkedin.com/in/nia-woodhouse-02257a168/

Email: nia@mysalescoach.com

Follow me

https://linktr.ee/fredcopestake

Take the Collaborative Selling Scorecard

https://collaborativeselling.scoreapp.com/

Watch this episode on YouTube

https://youtu.be/4c5euGc6i2w

What sets the good apart from the great in the fast-paced world of sales?

Could it be the mindset with which we tackle both triumphs and setbacks?

This final episode of the mini series we navigate the ever-evolving sales landscape where buyer expectations, innovative tools, and fierce competition redefine the game.

At the heart of our discussion is the final component of my book "Ethical Selling"—the importance of learning and growth.

Top salespeople understand that success is a journey, not a destination, and to remain effective, they must embrace continuous learning.

We unpack the concept of a growth mindset, introduced by Dr. Carol Dweck, and discuss how embracing challenges, seeking feedback, and learning from experiences are crucial for staying ahead in today's fast-paced world.

Listen in as we highlight the power of reflection as a tool for personal and professional growth.

By revisiting past experiences—both successes and failures—we can identify what worked, what didn’t, and what we can do differently next time.

This reflective practice is straightforward yet powerful, enabling us to continually improve and thrive.

We contrast this with a fixed mindset, where abilities are seen as unchangeable, and setbacks are perceived as personal failings.

Embrace the growth mindset to rise above the rest and harness every challenge as an opportunity for improvement.

This episode is packed with insights to help you stay resilient, relevant, and on the path to success.

Links and Resources:

• Get a copy of my Book: Ethical Selling on Amazon
• Collaborative Selling Scorecard: Take the Free Assessment
• Connect with Fred: LinkedIn Profile
• Watch this episode: Watch on YouTube

Ever wondered how to secure a deal without compromising your integrity or relationships?

In today’s episode on the Sales Today podcast we unravel the secrets of adaptive negotiation that goes beyond the old-school notion of win-lose tactics.

This episode is your guide to mastering negotiation skills that are both ethical and effective, ensuring win-win outcomes that build trust and long-term partnerships.

I share how tapping into the power of flexibility and understanding customer goals can lead to better offers and repeated business.

Through enhanced listening and questioning techniques, learn how to identify tradable variables and establish clear walkaway points, all while maintaining a collaborative mindset.

Continuous growth is key in staying ahead of the competition and the need for ongoing learning to maintain that competitive edge.

Explore strategies that encourage ethical selling practices and keep sales professionals relevant in today's fast-paced market.

--------- EPISODE CHAPTERS ---------

(0:00:00) - Adaptive Negotiation for Win-Win Outcomes

Adaptive negotiation in ethical selling involves win-win outcomes, flexibility, preparation, and understanding customer needs.

(0:14:29) - Continuous Sales Growth Strategies

Continuous learning and ethical selling practices are crucial for top salespeople to stay competitive and relevant in the market.

Links and Resources:

• Get a copy of my Book: Ethical Selling on Amazon
• Collaborative Selling Scorecard: Take the Free Assessment
• Connect with Fred: LinkedIn Profile
• Watch this episode: Watch on YouTube