Jeff Hatten an innovator in the sales world, shares his incredible journey of turning the once drab networking site into a lively stage for humorous and engaging content. Hesitant at first to mix humour with business, Jeff reveals how embracing his unique personality not only captured attention but also brought a much-needed vibrancy to sales communications.

We take a closer look at the inspirations behind his comedic approach, including influencers like Tom Boston, and discuss how Jeff's content breaks away from the mundane norms of professional networking.

Content marketing takes center stage as we discuss how humour and personal insights can build trust and credibility.

By weaving authentic stories and amusing anecdotes into sales pitches and communications, sellers can foster genuine connections with their prospects and clients.

Discover how standing out with personal and educational content, as opposed to traditional company materials, can enhance reputation and credibility.

We also explore the strategic power of humour and personal branding in B2B marketing, highlighting innovative campaigns and the timeless effectiveness of human-created content over AI.

Tune in to see how humour can not only enliven LinkedIn but also transform the way we connect with our audiences.

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(0:00:00) - Humour in Sales

(0:15:29) - Building Trust Through Content Marketing

(0:26:51) - Creating Brand Affinity Through Humour

Connect with Jeff - linkedin.com/in/hattenjeff

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Watch this episode on YouTube

https://youtu.be/k-QTzF7jHDo