Mark Wagner, AIA, is a Principal at Davis Brody Bond, a Page/ Company. Based in New York City, Mark has deep experience in the design of cultural and public spaces. His portfolio includes the National September 11 Memorial Museum, the World Trade Center Archive, the National Park Service Ellis Island Emergency and Long-Term Museum Collections and Storage, and the Hall of Gems at the American Museum of Natural History. In this episode, Mark talks with Patience Jones about the roles that empathy and memory play in the design of public cultural spaces. They also discuss Davis Brody Bond’s own history of work and founding architect J. Max Bond, Jr.’s role in designing the Martin Luther King, Jr. Center for Nonviolent Social Change in Atlanta.

Highlights:

• What inspired Mark to become an architect
• A leadership view of the organizational transition when Davis Brody Bond joined forces with multidisciplinary design, architecture, and engineering firm Page/
• How intentionality is expressed in design
• Managing dual states of empathy and emotional distance to achieve design goals
• The ways in which cultural buildings both reflect and shape our memories
• What public ownership of a space really means
• How cultural space design has changed over the last five years, and where it's headed in the next five

Episode Resources:

Connect with Brian Jones and Patience Jones

• https://www.linkedin.com/company/graphicmachine/
• https://www.linkedin.com/in/brian-jones-graphicmachine/
• https://www.linkedin.com/in/patiencejones/

Connect with Mark Wagner, AIA

• https://www.linkedin.com/in/mark-wagner-8a1242a/
• https://www.davisbrodybond.com/mark-wagner

Read More About Mark’s Work

• “Preserving Emotion and Memory: The Case for Combining Memorials and Museums”
• “Beyond the Rubble: How the 9/11 Museum Redefined Building Impact and Cultural Resonance”

Thinking about print and digital as two separate media formats that never overlap can shortchange the impact of both. In this episode, we talk about the ways in which digital efforts can support print marketing - and vice versa. Whether it’s a QR code for an ad or changing up your website to mirror editorial coverage, we help you find ways to connect the dots for your audiences.

Highlights

• What it takes for a prospect to mentally connect your firm with its print coverage
• How to be consistent across media without being dull
• Working within advertorial parameters
• The different ways in which architects and clients view consumer publications

Episode Resources:

• Connect with Brian Jones and Patience Jones
• https://graphicmachine.com/
• https://www.linkedin.com/company/graphicmachine/
• https://www.linkedin.com/in/brian-jones-graphicmachine/
• https://www.linkedin.com/in/patiencejones/

Google has been found in violation of U.S. anti-trust laws, and now it’s time for ... “the punishment.” We walk through what the case means, what the Department of Justice is proposing for a penalty, and whether firms need to start changing their digital strategies in anticipation of the outcome.

Highlights

• The four prongs of the DOJ’s proposed punishment
• The timeline for the court’s decision and implementation
• Why the ultimate outcome shouldn’t drastically impact marketing
• The importance of creating a good user experience and search optimization regardless of platform
• Why a “marketing mix” is vital for business growth

Episode Resources:

• The Court’s decision in US v. Google

Connect with Brian Jones and Patience Jones

• https://graphicmachine.com/
• https://www.linkedin.com/company/graphicmachine/
• https://www.linkedin.com/in/brian-jones-graphicmachine/
• https://www.linkedin.com/in/patiencejones/