Authentic Business Adventures Podcast

Auteur(s): Draw In Customers Business Coach James Kademan
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  • Résumé

  • The business podcast designed for entrepreneurs and small business owners to be inspired by, listen to, enjoy and take some action from.
    © Copyright Authentic Business Adventures Podcast, via Draw In Customers Business Coaching. All rights reserved.
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Gestion et leadership Marketing et ventes Réussite personnelle Économie
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Épisodes
  • The Business of Rodent Control

    The Business of Rodent Control
    Dec 30 2024
    Kari Warberg Block - EarthKind On Value Beyond the Basic Use of a Product: "And a funny side story to that, when the product first got on the market, we were known as, having a product that saved marriages." Mice are seemingly everywhere. This is especially true if you live or work near a field or open space for the rodents to expand their population. But what if you're not interested in the typical chemical and lethal options for dealing with these pests? Kari Warberg Block, founder of EarthKind, discovered a problem, didn't like the available options for dealing with that problem, created a better solution and built a business on that solution. That alone in the story many entrepreneurs have lived to tell. Kari's story, though built around a dirty subject, has no lack of great insights and valuable stories for you. Kari shares her journey from dealing with a stubborn mouse infestation on her farm to developing a groundbreaking non-lethal pest control product. Inspired by her father's work as an entomologist, Kari set out to create botanical repellents that deter pests without harming them. Her products, Fresh Cab and Stay Away, are now available in over 35,000 stores across the U.S. We'll explore the intelligence of rodents, the environmental impact of traditional pest control methods, and Kari’s strategic approach to business growth and maintaining cash flow. Kari opens up about the personal sacrifices and challenges she faced, including a federal court battle and the intricacies of EPA registration. Listen as Kari explains how she found a need, created a product, built a business and now makes the world a little bit better. Enjoy! Visit Kari at: https://www.earthkind.com Podcast Overview: 08:29 The rodent problem. 12:11 Mice destroyed 400 tomato plants surprisingly. 16:09 Failed remedies, discovered barkless tree mystery. 25:35 Proven success despite initial skepticism and competition. 29:25 Rodents relocated from factory to racetrack concessions. 35:27 Debt-free growth through savvy cash flow management. 41:28 New CEO manages; leader focuses on strategy. 46:59 Dad transitioned to successful, people-focused businessman. 50:21 Compassion and conflict drive truth and excellence. 54:50 Report mistakes to improve, not blame others. 01:02:49 Know customers; seek referrals for success. Podcast Transcription: Kari Warberg Block [00:00:00]: Then they'll come in your house and, you know, garage door's open. They're like, oh, let's go. Garage door's open and run-in, and they'll be able to find dog food or warmth. And people don't even know when they've invaded the house until it's too late because they're so sneaky. James Kademan [00:00:17]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and strengths and successes of business owners across the land. Downloadable audio episodes can be found On the podcast link found at DrawOnCustomers.com. We are locally underwritten by the Bank of Sun Prairie, Calls On Call Extraordinary Answering Service, as well as The Bold Business Book. And today, we're welcoming slash preparing to learn from Kari Warberg Block, the founder of EarthKind. And Keri, I am excited to talk to you because you are venturing into an area of business that I didn't even know existed. So I'll just have you tell the people what EarthKind is, and we'll get this party started. Kari Warberg Block [00:00:58]: Well, great. I'm happy to be here with you and, appreciate appreciate everything here. I'd love love to share this story. We're an innovator in the category of pest control. Before my company came along, 98% of everything sold to control a pest was a poison or a kill method. Being a mom, having kids, having pets, that didn't sit so well with me when when it was my job to control pests on our farm. So I invented a brand new way to control pests that w...
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  • Creative Marketing Strategies

    Creative Marketing Strategies
    Dec 20 2024
    John Dwyer - Institute of WOW On the Best Strategy for Success: "Prove to people that you can help them by actually helping them." We all need to market our businesses, but we also want to have fun. Did you know that often, the most fun in marketing is also the most successful? John Dwyer of the Institute of WOW takes this to another level and shares some incredible marketing insights to get your brain thinking of ways to market your business. We'll explore fascinating case studies—like how a sweepstakes promotion catapulted an Australian resort’s occupancy rates and how a turf farm sold three miles of grass in just three days. Get ready to hear about boosting business with Facebook contests, running successful B2B promotions, and even hiring Jerry Seinfeld into a hugely successful campaign for an Australian bank. Whether you’re a seasoned entrepreneur or just starting out, John Dwyer’s marketing insights will offer valuable lessons and inspire you to embrace a "why not" attitude in your business pursuits. Listen as JD explains, in simple, easy to use action steps, how you can market your business. Enjoy! Visit JD at: TheInstituteOfWow.com and https://getmorejd.com/ Podcast Overview: 00:00 Interest rates affect consultancy fee negotiations. 09:47 Join forces to sell holiday vacation vouchers. 14:51 Discount is 10%, disguised as gas promotion. 16:06 Insurance covers big prizes; stimulates product sales. 21:37 Offer landscapers premium beer for lawn work. 27:53 Inappropriate promotion idea involving deceased relatives. 35:27 Ugly fence contest generated many new leads. 42:04 Lobster Cave grew by collecting customer details. 47:59 Room given free; resold at various prices. 51:24 Help people by actually helping them first. 55:21 Answering all calls increased revenue by $15k/week. Podcast Transcription: John Dwyer [00:00:00]: Look. I'm a digital marketing agency and deal with a 25 year old. But if you need heart surgery for your business, and you do, let's just say it was heart surgery for you, we do actually use the guy that just came out out of medical school, and he's 25, and he says, listen. I've never done this heart surgery before. I've learned all about how to do it at at college. I'm gonna give this a hell of a good shot. Okay. Or would you give it to the guy with a few wrinkles that has been around the block a few times who says, look. John Dwyer [00:00:24]: I can do this in my sleep. James Kademan [00:00:27]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie, calls on call extraordinary answering service, as well as the Bold Business Book. And today, we're welcoming slash preparing to learn from JD of the Institute of Wow. And today, we are talking marketing. So JD, how is it going today? John Dwyer [00:00:57]: Thank you very much, James. And so that, they, whoever's watching or listening to this doesn't think that I've got a completely weird name. My name is John Dwyer, but I get the initials JD all the time. And as I said to you before we started the recording, I get lots of other names, but we won't go through that. James Kademan [00:01:11]: Yeah. Right. Right. JD's cool. JD's cool. So Institute of Wow, I'm excited to hear this because I I looked at your website, all the marketing stuff you have going on. Let's start with the big story that you have on there with getting Jerry Seinfeld to work with you at a bank in Australia. John Dwyer [00:01:27]: Yeah. And, James, that was about a dozen years ago, and, I've milked milked the daylights out of that, of course, as one would. And, I remember on one occasion in the 3 years that I went back as a forc...
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  • Create a Marketing Machine – 300th Episode!

    Create a Marketing Machine – 300th Episode!
    Dec 12 2024
    Joe Rare - Level 9 Virtual On Using Technology With a Purpose: "What they wanna do is use the data that they can capture to improve the experience they deliver to you." We each have a to-do list that is seemingly miles long. On that list, somewhere, is to market our business so we can grow. But you also have all of the day to day minutiae to take care of. Joe Rare has been an entrepreneur for years and has survived and evolved his brands to help elevate other businesses. Through Level 9 Virtual he has found a way to hire, vet and assign projects to help other entrepreneurs get their to do list whittled down. Like any serial entrepreneur, Joe also has another blossoming business, VisitorMatch. This is a business designed to turn casual website visitors into prospects, and then into sales. In this candid conversation, we get to learn more about Joe's expertise in visitor tracking for small businesses, where he lays out cost-effective strategies focusing on target advertising and data-driven approaches. This includes a captivating explanation of how pixels and in-market data can efficiently connect businesses with potential customers without breaking the bank. Joe also brings to light the intricate processes behind hiring and training Virtual Assistants (VAs), with a special focus on the high-quality talent from the Philippines. Plus, you'll hear about his dramatic financial turnaround, lessons learned from managing remote teams, and the pitfalls he's faced from regulatory challenges in his previous ventures. Listen as Joe shares some best practices for hiring, as well as what the future of marketing can do for your business. Enjoy! Visit Joe at: https://joerare.com/ Level 9 Virtual - https://www.level9virtual.com/ Wedding Booking System - https://weddingbookingsystem.com/ VisitorMatch - https://visitormatch.com Premier Vacation Partners - https://premiervacationpartners.com Podcast Overview: 00:00 Realized potential to start a VA company. 04:17 Marketing agency failed due to unsustainable overhead. 07:48 Government and finance are interconnected, influencing everything. 10:11 Global orders vanished; money held since 2014. 14:17 Learning risks as supplement entrepreneur too late. 16:50 Training ensures outsourced team members' success and retention. 20:19 Managing remote teams was challenging pre-video conferencing. 22:57 Philippine team: Loyal, passive, not proactive, aggressive. 28:00 Verify actions, conduct background checks, contact references. 30:19 Full-scale recruitment process through ads, filtering. 32:27 Embracing failure accelerates growth and success. 36:34 Gives free honeymoon with wedding venue booking. 39:40 Collect personal data using IP or pixel methods. 43:54 Data collection enhances user experience and value. 47:00 Plan to leave social media, delay kids' use. 50:35 Most male marketing discarded before entering home. 52:08 Target active searchers; use in-market data. Podcast Transcription: Joe Rare [00:00:00]: And then once we did it with 1 batch of of growth, it's like, well, now we know we're going to grow again. So just replicate it and then replicate it and then replicate it. And that's kind of how we we built. James Kademan [00:00:13]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at DrawInCustomers.com. We are locally unwritten by the Bank of Sun Prairie, Calls On Call Extraordinary Answering Service, as well as The Bold Business Book. And today, we're welcoming, slash preparing to learn from Joe Rare of Level 9 virtual. So, Joe, how is it going today? Joe Rare [00:00:41]: Oh, it's good. Thanks for having me. James Kademan [00:00:42]: I appreciate it. I'm excited to learn more of what you got because wh...
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