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Authentic Business Adventures Podcast

Authentic Business Adventures Podcast

Auteur(s): Draw In Customers Business Coach James Kademan
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 The business podcast designed for entrepreneurs and small business owners to be inspired by, listen to, enjoy and take some action from.© Copyright Authentic Business Adventures Podcast, via Draw In Customers Business Coaching. All rights reserved. Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
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  • The Business of Micro Greens

    The Business of Micro Greens
    Dec 5 2025
    Jessi Ricci - New Life Greens On Being Present: "It's definitely life changing when you put your phone down for a meal." In the mad rush that is our world, we often take for granted some important things. Some of those things are nutrition, flavor, time spent with friends enjoying a great meal. Celebrating the gift of life that we have instead of just rushing through it. Jessi Ricci started New Life Greens, partly as a way to help people enjoy life. In the food they eat and the people they share the experience with. At only 19 years old, she is already a successful entrepreneur. In this inspiring conversation, Jessi Ricci opens up about how her dream of becoming an environmental science teacher at UW Madison took an unexpected detour when a part-time job at an aquaponic farm introduced her to the world of microgreens. From those first nervous meetings with chefs, armed with living trays of fresh greens, to building relationships with supportive mentors and her own family, Jessi Ricci reveals how authenticity, faith, and hustle fueled her success. Listen as Jessi details what she has learned and how she has made New Life Greens a success. Enjoy! Visit Jessi at: https://www.newlifegreensco.com/ Podcast Overview: 00:00 "Microgreens: Nutrient-Dense Seedlings" 06:43 "Helping Mike Sell Microgreens" 14:19 "Choosing Business Over College" 16:58 "Defying Expectations as a Woman" 23:29 "Smooth LLC Transition Thanks Mike" 28:12 "Back Door Delivery Reflections" 35:57 "Grateful for Restaurant Connections" 40:55 "Living an Unexpected Dream" 45:45 "Intentional Dining and Presence" 49:51 "Local Restaurants Embrace Teen's Microgreens" 54:07 Blind Tasting Microgreens Experience 01:02:04 "New Life Through Faith & Food" Sponsors: Live Video chat with our customers here with LiveSwitch: https://join.liveswitch.com/gfj3m6hnmguz Some videos have been recorded with Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=james-kademan Podcast Transcription: Jessi Ricci [00:00:00]: And I, like, came in with plants for them, like an alive plant and a cut plant. And I really do not feel like I'm pushy. I just really believe in my product, and I think it speaks for itself. Like, I don't need to talk to them. I can leave them these microgreens, and they speak for themselves. So I'll come in. Jessi Ricci [00:00:19]: And bring my price sheets and everything and a live tray of greens. Like an alive plant of greens, some cut product and. And talk to them. Just show it to them, have them eat it. And they're like, whoa, this is so flavorful. James Kademan [00:00:36]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomers.com we are locally underwritten by the bank of Sun Prairie and today we are welcoming slash, preparing to learn from Jessi Ricci of New Life Greens. So, Jessi, how is it going today? Jessi Ricci [00:01:00]: I am doing great. How are you? James Kademan [00:01:02]: I am doing well. I'm in green. Jessi Ricci [00:01:04]: I know. I love that you're in green. I always wear green. James Kademan [00:01:07]: So you really. Jessi Ricci [00:01:08]: Yep. James Kademan [00:01:09]: That's cool. Is nature of the business. Right. Jessi Ricci [00:01:10]: But I love that you're in green, too. James Kademan [00:01:11]: Oh, thank you. Tell us the story. What is New Life Greens? Jessi Ricci [00:01:14]: Yeah. So New Life Greens is a microgreens farm based in Verona, Wisconsin, and we distribute just to the greater Madison area. And we focus on distribution to chefs, which is what kind of sets us apart. We grow specialty microgreens with chefs in mind. James Kademan [00:01:32]: All right, now I'm going to play dumb. Jessi Ricci [00:01:34]: Yeah. James Kademan [00:01:35]: Or maybe I am. Whatever. What is a microgreen? Jessi Ricci [00:01:38]: That's not dumb. I did not know what a microgreen before I started my business. So you. James Kademan [00:01:44]: Did you say when you started your business? Jessi Ricci [00:01:45]: No, before. I did not know before I started my business. James Kademan [00:01:49]: All right. Jessi Ricci [00:01:51]: Yeah. I still don't know. James Kademan [00:01:53]: These things just ship up and I sell them and. What? Jessi Ricci [00:01:56]: Yeah, yeah. The textbook definition of a microgreen is that it is a young seedling of an edible flower, vegetable or herb. So if you. Do you have a garden? James Kademan [00:02:08]: I'm going to say yes. But I mean, it's. Jessi Ricci [00:02:11]: Do you start your own plant starts or no, it's fine if you don't. James Kademan [00:02:15]: Tomatoes, you do Okay. I grow things that are very easy to grow. We're talking rhubarb, tomatoes, cucumbers, stuff that you could probably light the entire world on fire and they would still grow. ...
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    1 h et 6 min
  • Fed Up Foods

    Fed Up Foods
    Nov 28 2025
    Carrie Stevens - Fed Up Foods On the Knowing What it Takes to be Successful: "When you're setting up your business, you want to make it convenient for the customer, but also it needs to be convenient for us because if we can't maintain it then we're going to get burnt out and we can't sustain it." Thousands of pounds of produce goes to waste every year. This is due to many things, often having nothing to do with the actual taste or health of the produce. Sometimes it just isn't pretty enough. So what can be done with all of this good food that should be consumed? Carrie Stevens has a farm, butchers animals to sell and recently purchased the business named, Fed Up Foods. This is a business that takes less than pretty food and turns it into beautiful sauces, relishes and pickled produce. Fed Up Foods got its start in the local farmers markets, thanks to Wisconsin's pickle law. Carrie Stevens is building on that foundation to bring locally sourced, shelf-stable products—ranging from pickle relish and maple ginger beets to cranberry applesauce—to more retail shelves and customers. Discover the surprising details behind what it takes to buy and run a canned goods business, from PH testing and food safety to sourcing "imperfect" produce and managing labels and inspections. Listen as Carrie explains her journey and what she has learned from building her sustainable food businesses. Enjoy! Visit Carrie at:https://www.fedupfoodswi.com/ Podcast Overview: 00:00 Woman-Owned Artisanal Canned Goods 03:41 Pickle Business Journey and Growth 09:04 Pasture Management and Livestock Rotation 10:44 Horseback Observation Resolves Calf Issues 13:23 Wisconsin Food Finance Support 17:00 "Work to Eat Philosophy" 21:21 Pickling Process and Variations 22:58 "Imperfect Produce Solutions" 27:59 "Pickled Beets Worth the Effort" 30:04 "Lard Pigs, Not Lean" 32:04 "Food Business Quality Challenges" 35:50 "Product Testing & Process Authority" 40:27 Scaling Production with Co-Packer 43:41 Cost-Effective Labeling Challenges 46:33 Frozen Meat Storage Advice 50:26 "Balancing Business and Convenience" 53:47 Cranberries: Creative Uses and Recipes 55:03 "Podcast, Support, Share Sauce" Podcast Transcription: Carrie Stevens [00:00:00]: And I said, hey, why don't you try the cranberry sauce in there? Because, you know, muddled cherries kind of look like cranberries in the cranberry sauce. And I picked them up just that day from the Mr. Ayan Rousch from Roush Century Farms in central Wisconsin. He gave me a nice little tour of his cranberry farm. Organic cranberries. Fantastic. James Kademan [00:00:20]: Sounds like another podcast guest. Yeah. Yes. Carrie Stevens [00:00:22]: So, yeah, just a little cranberry sauce in your old fashioned. James Kademan [00:00:27]: How about that? Carrie Stevens [00:00:27]: Make it the rest of the way however you like, your favorite way. James Kademan [00:00:30]: Foreign. Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link fundedrawincustomers.com we are locally underwritten by the bank of Sun Prairie and today we're welcoming slash preparing to learn from Carrie Stevens of Fed Up Foods. Carrie, I'm so freaking excited. We're talking about food, which is always good. Carrie Stevens [00:01:00]: Always good. James Kademan [00:01:01]: We're talking about pickles, which is always good. Carrie Stevens [00:01:02]: Absolutely. James Kademan [00:01:03]: And we're talking business. So I feel like we got the trifecta here. Carrie Stevens [00:01:06]: Yeah, absolutely. James Kademan [00:01:07]: How's it going today? Carrie Stevens [00:01:08]: Good, good. James Kademan [00:01:09]: All right, tell us the story. What is Fed Up Foods? Carrie Stevens [00:01:12]: So Fed Up Foods is a woman owned Wisconsin based artisanal canned goods company. So I purchased the business this past August. So I'm fairly new to it. However, it has been around for about five years. So it was started by a woman in central Wisconsin and her, her background, she was a produce buyer at the food co op and, and kind of different roles like that, very involved in the farmer's market and she saw a lot of produce going to waste and that was bothersome to her. Well, you know, and if you, we also own a farm, I'll talk about that more. But for a while I was getting produce from the grocery store, feeding it to our animals when it's, you know, there's a lot of beautiful produce, but you know, what happens to that produce after they can't sell it anymore. James Kademan [00:02:03]: So you would get the stuff that was blem essentially or just didn't look pretty. Carrie Stevens [00:02:07]: Yeah, or it was too, you know, I had been there for a couple weeks and it was okay, it was going mushy or whatever. James Kademan [00:02:14]: Pigs like it, humans don't love it. Carrie Stevens [00:02:15]: Right, ...
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    56 min
  • Learn to See, Learn to Paint

    Learn to See, Learn to Paint
    Nov 22 2025
    Kevin Murphy - Evolve Artist On the Value of Learning Art Beyond Making Art: "As an artist, you require more data. And so an education trains your subconscious mind to feed the data that you need to draw and paint, rather than just the stuff you need for survival." The power of art goes well beyond pictures, sculpture and music. To simplify it down to the audio and visual alone is to miss the power that learning how to have an eye for art can offer you. Knowing how to view the world from different angles to help you create a painting is just as useful to see the world from different angles to understand all manner of perspectives. Kevin Murphy draws thought provoking parallels between learning art and mastering other complex skills, exploring how our brains process visual information and how deliberate, foundational training opens doors not just in painting, but in any creative pursuit. You’ll also hear inspiring stories of Evolve Artist students, from high school competitors to retirees, many of whom have gone on to find personal fulfillment and financial success through their art. Listen as Kevin explains how Evolve Artist systematizes the fundamentals of art to help you and other artists see the world and make it more beautiful. Enjoy! Visit Kevin at: https://www.instagram.com/evolveartist/ On Instagram: https://www.instagram.com/evolveartist/ Podcast Overview: 00:00 Art Foundations and Skill Decay 10:00 "Subconscious Processing and Art" 11:02 "Understanding vs. Replicating Visuals" 19:34 "Foundations of Creating Poetry" 25:51 "Photoshop Pixel Tool Insight" 27:47 "Improving Color Accuracy Techniques" 34:24 Brush Types and Their Uses 38:49 "Quality Paints Worth the Cost" 45:41 Portrait Artist Opens a School 50:30 "Building a Frictionless Art School" 56:30 Mentorship Through Shared Experiences 01:03:33 "Knowing If It's Done" 01:04:10 "Painting Perfection and Consequences" 01:14:05 Authentic Business Adventures 01:19:04 "Gradual Pricing & Promotion" 01:22:18 Business Basics in the Program 01:30:56 "Corporate Structure Enables Success" 01:36:05 "ABA Art Site Launches" 01:37:10 "Appreciation and Positivity" Podcast Transcription:
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