Épisodes

  • How to Get a Ketubah

    How to Get a Ketubah
    Apr 17 2026
    Michael Shapiro - Ketubah.com On How the Artist Gets Inspired for the Ketubah: "There would be a discussion of the couple's values, maybe how they met, maybe where they met, and the artist would be listening for things that were important to them, including things between the lines, maybe that they weren't speaking about, but that they got a sense of" Business owners that become business owners because they learned a craft and saw a need are some of the most fascinating people to speak with. Michael Shapiro learned about Ketubahs and took the bold step of starting https://ketubah.com/. The website connects ketubah artists with Jewish couples soon to be wed. After speaking with Michael, you learn about his keen awareness of what couples want, what artists can offer and combines this to help couples get a beautiful piece for their special day, and beyond. Listen as Michael explains what it takes to make a great ketubah and how he has built his business around helping others. Enjoy! Visit Michael at: https://ketubah.com/ Sponsors: Live Video chat with our customers here with LiveSwitch: https://join.liveswitch.com/gfj3m6hnmguz Calls On Call Extraordinary Answering Service: https://callsoncall.com Some videos have been recorded with Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=james-kademan Podcast Overview: 00:00 Reviving historical Jewish art forms 04:21 Understanding the Ketubah document 09:03 Ketubah sizing and ceremony use 11:43 Early ketubah art practices 15:12 Blending tech with craftsmanship 16:28 The significance of ketubahs in weddings 22:28 Transition to online services 24:10 Custom calligraphic font for Ketubahs 29:06 Starting the first website 32:02 Early marketing efforts 33:26 Providing custom design options 37:19 Meeting artists in Israel 42:02 Struggling to break even 43:39 Learning to delegate tasks 46:52 Managing through pandemic challenges 50:01 Managing cash flow challenges 53:09 Following your passion and persistence Podcast Transcription: Michael Shapiro [00:00:00]: There are some. It's something that usually the couple, you know, there's been some dream of it for years and years, in some cases since childhood, people have imagined what their wedding day was going to be like. On top of that, add the hopes, dreams and expectations of parents, other family members. So it can be a very stressful thing. So I'm very proud of the fact that at least with the purchase of the ketubah, thanks to my team's expertise, empathy and real human customer service, the ketubah is one thing that you can just relax. It's not something you're going to have to worry about. We're there to hold your hand every step of the way and make sure that everything is absolutely right. James Kademan [00:00:40]: You have found authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link Fun to draw in customers.com we are locally underwritten by the bank of Sun Prairie calls on call, Extraordinary answering service, both business book as well as live switch. And today we're welcoming, preparing to learn from Michael Shapiro of ketubah.com and I gotta say, Michael, I'm excited because we're talking about what looks to be some art that. It's funny, I had no idea stuff like this existed. So let's start with the foundation. What do you do? Michael Shapiro [00:01:18]: Absolutely. So ketubah.com sells ketubahs. What is a ketubah? The ketubah at its core is the Jewish marriage contract. The traditional text of it goes back more than 2,000 years. And there is a tradition which is only a thousand years old, if you will, of making this document into something beautifully written and beautifully decorated. James Kademan [00:01:43]: Is this so thorough? Thousands of years who or thousand years who, I guess. Tell me how that has translated over the course of modern times. Is it essentially the same that it was forever ago? Michael Shapiro [00:01:57]: Very, very interesting. And, and you know, I, I actually just, just published a book that looks into the history of this art form and then brings it up to date because there was a very interesting ebb and flow, which is it all started that the tradition of decorating these started in the land of Israel and in Egypt about a thousand years ago. It then moved through Europe all the way to Spain. And then after the Spanish Inquisition and the expulsion of the Jews from Spain, it moved all throughout the Mediterranean into the Middle East. Then over time, with the invention of the printing press and the application of the printing press to making inexpensive versions of this, the art form started to die out. From sort of the late 1800s onwards. Then in North America, starting in the early 1970s, some Jewish artists in the United States and in Canada started to bring the art ...
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    1 h
  • Expand Your Biz Internationally

    Expand Your Biz Internationally
    Apr 11 2026
    Rihab Abouzaki - This N That Communications On What She Does: "We are a gateway to the US market. As a company, we take the international brand and help them find distributors or help them directly sell in the US market, advertise in the US market." Often we get a little cozy with success. Sometimes even a bit complacent, and we slow down our businesses growth. But what if you could expand your market beyond your nation's borders and broke into other countries? Luckily you can, but it may not be easy. Rihab Abouzaki has started This N That Communications to solve this problem. Her and her team, with their international experience, help companies navigate the waters of marketing, delivering and growing their business in other countries. Listen as Rihab explains what it takes to expand your product globally. Enjoy! Visit Rihab at: https://thisnthatcommunications.com/ Sponsors: Live Video chat with our customers here with LiveSwitch: https://join.liveswitch.com/gfj3m6hnmguz Calls On Call Extraordinary Answering Service: https://callsoncall.com Some videos have been recorded with Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=james-kademan Podcast Overview: 00:00 Talking marketing with Rehab 06:14 Comparing U.S. and Middle East markets 10:14 Demand for Saudi dates in the US 14:25 Distributing Indian products to the US 16:26 Marketing costs versus sales returns 18:39 Finding the right distributor 22:01 Costs of launching in the US 27:09 Tracking ad performance instantly 28:59 Streaming TV and prime time 31:30 Instagram bots vs real engagement 36:55 Why Instagram is losing trust 41:10 Supporting small and mid-sized brands 44:51 Building a client-focused creative team 46:03 Understanding the advertiser's role Podcast Transcription:
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    51 min
  • Learn How to Play Golf Better

    Learn How to Play Golf Better
    Apr 3 2026
    Todd Graves - Graves Golf On Understanding Your Value: "Your customer is going to feed on your clarity of what you have to offer. And without clarity, you're just going to be a commodity." Some things just go hand in hand with business. Things like marketing, closing a deal over a beer, meeting for coffee and, of course, golfing. It seems that golf is a sport that allows you to chat on a more casual level with vendors and clients to get deals done and have a good excuse to be out of the office on a beautiful day. But this can be challenging, especially if you don't golf well. Todd Graves grew up with golf and learned the single plane swing from the best in the business, Moe Norman. Using Moe's unique swing that works well, along with a 5 step training process, Todd has built a business to help golfers become better golfers and non-golfers become golfers that don't hurt their back. He has systematized the golf swing to the point of making the game fun for entrepreneurs. With Graves Golf, Todd has built a business around helping golfers get better. His process has value for businesses of all types, helping you understand the reason behind the rule of 'Systematize Everything'. Listen as Todd explains his approach to training golfers and how he built his business around one guys process that went against the norm. Enjoy! Visit Todd at: https://gravesgolf.com/ Sponsors: Live Video chat with our customers here with LiveSwitch: https://join.liveswitch.com/gfj3m6hnmguz Calls On Call Extraordinary Answering Service: https://callsoncall.com Some videos have been recorded with Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=james-kademan Podcast Overview: 00:00 Outdated PGA teaching methods 09:52 Regulating equipment in sports 13:15 Learning step-by-step skills 18:40 Todd's seminar on clarity 23:42 Understanding golf swing mechanics 30:20 Fixing common golf swing mistakes 33:51 Starting Graves Golf with a trailer 37:12 Prioritizing values over quick fixes 42:22 Building a custom golf academy 51:08 Raising your standards for excellence 54:44 Golf club components explained 01:02:16 Range balls vs. regular golf balls 01:03:41 Choosing the right golf ball Podcast Transcription: Todd Graves [00:00:00]: Now when you, when you look at the way the game has advanced and I'll just give you some, some data, but just from in the late 80s, early 90s, John Daly led the Tour driving distance. John Daly was the longest striker of the golf ball on the, on the Tour at the time. And he was driving the ball, I think 288 yards, 289 yards. Something was the, he was the longest. And the Tour average driving distance was around 265. Today it's 30 yards greater than that. So now. Oh yeah, yeah. Todd Graves [00:00:29]: So now the average driving distance is in the 295 range and the longest drivers out there in the 32330 range and sometimes longer. James Kademan [00:00:42]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at https://drawincustomers.com We are locally underwritten by the Bank of Sun Prairie Calls On Call, Extraordinary Answering Service, The bold business book as well as Live Switch. Today we're welcoming slash, preparing to learn from Todd Graves of Graves Golf. And Todd, I'm excited. We are now entering what, at least in my world in the Midwest, is golf weather. So let's talk golf today. Todd Graves [00:01:19]: Well, yeah, the Masters, you know, coming next week. So really golf, golf season across the country and probably across the world really kicks off for us around Masters. We always gear up for this time of year. You know, nothing's more exciting than the Masters tournament. So that's a, it's a big week next week. So we're excited about what's happening. You know, it's been a, been kind of an early, interesting season this year because the weather seems to be, it's, it's always off and on, but it's, you know, I own a golf course here in Edmond, Oklahoma, and the, the grass came out early this year, which I don't know if that's always a good thing. But, but, but we're, yeah, we got some nice, nice playing conditions and we're ready to go. Todd Graves [00:01:58]: You know, golf's golf kicks off for us and we're ready to get busy this year. James Kademan [00:02:02]: Nice. Yeah, I'm in Wisconsin and we always joke that we have six springs. Todd Graves [00:02:06]: Yeah. James Kademan [00:02:07]: Last a day or two at a time. So I know that the course has been open and they've been snowed on and all that jazz. But at any rate, let's, let's talk about how you got started because it's been a while you've been in this game for quite a bit, it sounds like. Todd Graves [00:02:21]: Yeah. Yeah. You know, I'm not sure, you know, in business, being an entrepreneur, I'm not sure ...
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    1 h et 11 min
  • How to Invest in Notes

    How to Invest in Notes
    Mar 28 2026
    Eddie Speed - Note School On Timing the Market: "What's the best time to be in the note business? I said, there's two things. Either it's inflationary times or disruptive times. Right now we have both." It is always best to have an attorney before you need one, especially in business. Often, to make a deal happen, you need financing. In real estate especially. But often the typical bank cannot offer financing for a home to an entrepreneur. We just don't check the W2 box like the banks want to see. So where can you get financing for a home, if you are an entrepreneur? From another angle, you want to invest in something that has some great returns, but being a landlord isn't really your idea of fun. What is another real estate investing option that can help you make money in your sleep? Eddie Speed has started the Note School. A school that teaches how to invest and offer notes to people that need financing outside of traditional banks. Eddie shares insights from his decades of experience teaching people how to "be the bank, a strategy that has helped countless real estate investors convert their rental properties into seller-financed opportunities. As rental profits dwindle and banks tighten their lending standards, Eddie explains how seller financing can transform a landlord’s cash flow and serve an underserved market of aspiring homeowners. From practical math to tax strategies, and a behind-the-scenes look at the NoteSchool training process, Listen as Eddie explains innovative ways to thrive in disruptive, inflationary times. Whether you’re a seasoned investor, a curious landlord, or an entrepreneur seeking new revenue streams, Eddie’s expertise will open your eyes to possibilities beyond conventional real estate. Enjoy! Visit Eddie at: https://noteschool.com/DrawIn Sponsors: Live Video chat with our customers here with LiveSwitch: https://join.liveswitch.com/gfj3m6hnmguz Calls On Call Extraordinary Answering Service: https://callsoncall.com Some videos have been recorded with Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=james-kademan Podcast Overview: 00:00 Learning to become the bank 04:18 Discussing rental properties as businesses 07:22 Helping sellers with financing 12:41 Rental income and market comparison 13:35 Tax tips for installment sales 19:13 Training successful yet overthinking students 22:05 Starting in the business 25:22 Finding a niche in real estate 27:43 Challenges of property management 32:12 Challenges with traditional mortgage lending 35:16 Frustration with appliance durability 40:36 Comparing 30-year vs 50-year loans 44:25 Finding reliable, hardworking realtors 47:50 Finding local property services 50:19 Getting started with online basics 54:43 Funding notes and marketplace strategy Podcast Transcription: Eddie Speed [00:00:00]: Think and think in terms of the easiest way. People say, people say, give me a reference of seller financing that everybody can relate to the car industry. You, you buy, buy a car, maybe it's a used car or you are, you know, whoever your secretary buys, whatever that is. Right. Somebody buys a car and the car dealership carries the financing. They sell or finance the car. Does that make sense? James Kademan [00:00:26]: It does. Eddie Speed [00:00:26]: Instead of seller financing a car, you sell or finance a property. So you're not renting it anymore. You're, you're transferring the deed to the new guy, but you're saying, wait a minute, I'm going to carry, I'm going to be your bank and I'm going to carry long term financing. James Kademan [00:00:47]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found@drawincustomers.com we are locally underwritten by the bank of Sun Prairie Calls On Call Extraordinary answering Service, the Bold business Book as well as Live Switch. Today we're welcoming Slash, preparing to learn from Eddie Speed of the note school. So Eddie, how is it going today? Eddie Speed [00:01:15]: I'm great, how are you? James Kademan [00:01:17]: I am excited. We're talking about real estate notes and I gotta admit, I don't know much about that at all. So I'm excited to learn from you. So let's start with the basic foundation. What is the note school? Eddie Speed [00:01:31]: Well, note school teaches people how to be the bank. There's basically two ways you could be the bank. You might have a rental property that's far more profitable for you to finance the rent property than continuing to pay rent and taxes and insurance and the plumber and the all that. Right. And, or you may say, no, I don't have a rent house, Eddie. I just, I like the idea of being a bank. How would I find a note? And so we have run a school for 25 years showing people how to go be the bank. James Kademan [00:02:09]:...
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    59 min
  • Real Stories of Legal Struggles and Successes

    Real Stories of Legal Struggles and Successes
    Mar 20 2026
    Jane Muir - J. Muir & Associates P.A. On the Bold Truth: "But long story short, litigation has to be part of your comprehensive business plan." It is always best to have an attorney before you need one, especially in business. Jane Muir is a business attorney that has seen almost everything. She started her law practice to help entrepreneurs navigate the law. From the basics of forming your business entity to protecting yourself through solid contracts and smart bookkeeping, Jane Muir shares invaluable advice for business owners at every stage. She discusses common pitfalls companies face, such as collecting unpaid invoices, navigating litigation, and when (or if) it’s even worth chasing what you’re owed. You'll also hear about the often-overlooked power of credit reporting, and why a solid business plan includes preparing for legal disputes, not just dreaming big. Jane Muir gets candid about her own journey: growing up in a family of lawyers, how market downturns led her to start her own practice, and why embracing technology and AI has helped her firm stand out and serve clients more efficiently. Plus, she recommends the essential business books every entrepreneur should read (hint: it’s not all about law). Listen as Jane explains what to look for in a great business attorney and how an attorney can help you prevent and solve some issues you may come across. Enjoy! Visit Jane at: http://www.jmuirandassociates.com/ Sponsors: Live Video chat with our customers here with LiveSwitch: https://join.liveswitch.com/gfj3m6hnmguz Some videos have been recorded with Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=james-kademan Podcast Overview: 00:00 Business Entity Options Explained 05:45 "Small Claims: Worth the Chase?" 08:51 "Litigation: A Business Strategy" 12:59 "Enforcing Judgments with Legal Writs" 16:03 "Fighting for Justice and Fees" 18:49 Settlements vs. Trials: Key Insights 21:01 Partnerships and Legal Financial Dynamics 26:20 Beginner Business Tax Tips 28:49 "Credit Reporting Agencies Explained" 33:02 "Gemini and AI Automations" 34:07 Automated Document and Scheduling System 39:03 "Spot, Read, Decide Quickly" 42:00 Vespa Insurance Coverage Gap 46:24 "Starting a Law Firm" 50:33 "Legal Challenges and Opportunities" 51:21 "Assessing Threats and Opportunities" 56:23 Bookkeeping: Your Business Backbone Podcast Transcription: Jane Muir [00:00:00]: in whatever that area is. You could be a painter or a social media marketing person, but if you're not getting your invoices out and getting paid, you're just not going to have a business. Well, that's really so important that we make sure everybody is aware that bookkeeping is the backbone of your business and you might not like it. It might be boring. So you got to find someone who's going to do it for you. But if you don't have your bookkeeping in order, then you're lost and you'll never be able to succeed. James [00:00:39]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. Downloadable audio episodes can be found on the podcast link found at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie, Calls On Call Extraordinary Answering Service, The Bold Business Book, as well as LiveSwitch. Today we are welcoming/preparing to learn from Jane Muir of J. Muir and Associates, PA. Jane, how is it going today? Jane Muir [00:01:09]: It's a beautiful day in Coral Gables. How are you? James [00:01:12]: I am doing well. You know, you and I were chatting right before here about the initials after the name, J. Muir and Associates, the PA. So let's dig into some legal stuff right away. What is the PA? Jane Muir [00:01:26]: Every state has statutes that define the different types of corporate entities that they allow. And in order to tell the public what corporate entity you have, there are little letters at the end of the name of the company, like Inc. or LLC or Co. And those are designed to give notice of what rules and, um, rights and responsibilities apply to that corporate entity. Uh, my entity is called a professional association, which is specific to professionals who hold a license. It can apply to accountants, architects, engineers, lawyers, doctors, and it's essentially a partnership form. Um, which is an option just for licensed professionals. James [00:02:18]: Nice. So that would be in addition to, or instead of an LLC or S corporation, something like that? Jane Muir [00:02:26]: It would be instead of. James [00:02:27]: Uh, instead of. Jane Muir [00:02:28]: A professional group like lawyers or doctors, they can have a PA or a PLLC, or they can have another thing called a limited liability partnership, an LLP. Theoretically, they could have other types of entities to allow non-licensed professionals to participate. Like if, if I were going to start a ...
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    1 h
  • Mind and Body Wellness

    Mind and Body Wellness
    Mar 14 2026
    Annie - The Garden Mind Body On the Figuring Out That it is All Connected: ""I was so skeptical because I was like, how is working with my mind going to change what my body's doing?" Pain seems to be everywhere. In our bodies, often we have the aches or headaches that seem to have no real reason for existing other than to feel like misplaced karma. But what if the aches in the body were due to issues in the mind? What if you realized that everything in the body is connected to the mind and vice versa. Through many challenges and illnesses and a lack of progress from typical doctor visits, Annie Kubena has researched and discovered what should be common knowledge, but isn't. Our thoughts and our bodies live and work together, essentially as one. Sometimes there messages are delivered by using pain as an esoteric way to inform your mind that your subconscious mind has some issues it needs you to deal with. Annie discovered this and this has led her to become a holistic mind-body coach. She is helping others find relief from anxiety, chronic pain, and even the lingering effects of COVID through nervous system regulation, brain rewiring, and tools like somatic parts work and EFT tapping. Annie Kubena details the ins and outs of her methods, and why tending to our “inner garden” is essential for lasting health. Listen as Annie explains how you can get the relief you need from the pain that may be slowing you down. Enjoy! Visit Annie at: https://www.thegardenmindbody.com/ Sponsors: Live Video chat with our customers here with LiveSwitch: https://join.liveswitch.com/gfj3m6hnmguz Some videos have been recorded with Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=james-kademan Podcast Overview: 00:00 Listening to My Body 04:43 Listening to My Body 08:36 Long COVID's Lingering Body Effects 11:05 "Building Resilience Through Reflection" 15:53 Homeopathy and Nervous System Rewiring 18:32 Understanding People One-on-One 21:08 "Overcoming Functional Freeze Patterns" 26:24 "Vagus Nerve Healing Commitment" 27:08 "Everyone Has Their Baggage" 30:42 "Remote Coaching Works Well" 34:36 Mind-Body Connection and Pain 37:51 Surgical Collaboration Insight Podcast Transcription: Annie Kubena [00:00:00]: And also I always prioritized like work and school over what my body was asking for. So I learned how to like tune in more to what my body is really asking me for, tune in more to like impulses. I was the kind of person that would like sit at my desk for so many hours without moving, without going to the bathroom when I needed to, like anything. I was just like, I would like settle into my work and just focus and push through. And so this was really having to train myself out of that and more into like, what's my body asking me for today? James [00:00:37]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomers.com. We are locally underwritten by the Bank of Sunbury, and today we're welcoming/preparing to learn from Annie Kubena. Of The Garden Mind Body Wellness. So Annie, how is it going today? Annie Kubena [00:01:01]: It's going great today. Thanks so much for having me. James [00:01:03]: Yeah, thanks for being on the show. Tell us the story. What is The Garden Mind Body Wellness? Annie Kubena [00:01:08]: Um, I am a holistic mind-body coach and I help people with anxiety, chronic illness, chronic pain, um, recover or prevent those things too through the power of the nervous system. James [00:01:21]: All right. And how do you get in there? Annie Kubena [00:01:25]: It's really a passion I have because of my own decades-long health journey. James [00:01:32]: Decades? Annie Kubena [00:01:33]: Decades long, yeah. James [00:01:34]: All right. Annie Kubena [00:01:35]: I struggled for a really long time with my health and just being a highly sensitive person in the world. James [00:01:43]: Okay. You're talking emotionally, physically, both? Annie Kubena [00:01:46]: Both. Yeah. Yeah. I've always been just really sensitive since I was a little kid. James [00:01:51]: Okay. Annie Kubena [00:01:53]: Yeah, I really struggled with my health for a very long time. I got into a lot of holistic health approaches to help myself, and then I did a 1-year-long nervous system and brain rewiring program. James [00:02:09]: Okay. Annie Kubena [00:02:10]: Just because I was like really desperate. I was like, I'm doing everything right. Like, why am I— why am I having— I kept having these cycles of like, pushing really hard when I felt well and then crashing and getting really sick. Oh, um, and I think that happens to a lot of people with chronic illness. But I did this nervous system program and realized, wow, like, I've almost never in my life just been like calm and centered ...
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    41 min
  • Gio’s Garden – Respite, Therapy and Resources for Families with Special Needs Children

    Gio’s Garden – Respite, Therapy and Resources for Families with Special Needs Children
    Mar 7 2026
    Hilary Berning - Gio's Garden On the Unrealistic Timelines of Insurance Companies: "It's a 6 to 9 month process just to get a wheelchair. I really need some way to get my son from point A to point B." Families with special needs children already have some challenges. These families need help and some guidance on where they can get this help. This is where Gio's Garden comes in. Gio’s Garden is a one-of-a-kind therapeutic respite center based in Middleton, Wisconsin, and recently expanded to Sun Prairie, Wisconsin. Their essential mission: to provide safe, enriching respite care for children with special needs aged 0–7, giving parents the chance to take a break, run errands, or simply breathe. Hilary Berning shares the struggles many of these families face. From finding a place to care for your child temporarily since you can’t just leave your medically complex child with the teenager down the block. Gio’s Garden fills that gap with one-on-one care, specially trained staff, and a joyful, home-like atmosphere. Their houses are filled with arts, crafts, sensory rooms, gym equipment, and caring people who “never like to say no” to a family in need. Listen as Hilary explains the needs and complexities of these children and their families and how Gio's Garden is a place that is doing all they can to help these children and their families. Enjoy! Visit at: https://giosgarden.org/ Sponsors: Live Video chat with our customers here with LiveSwitch: https://join.liveswitch.com/gfj3m6hnmguz Some videos have been recorded with Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=james-kademan Podcast Overview: 00:00 "Local, Unique, Community Focused" 06:03 Supporting Families Through CLTS 08:49 Greek Life Fundraising Show 11:10 "Sanfilippo Syndrome Journey Shared" 13:51 "Growth, Funding, and Strategic Planning" 19:18 Franchise Expansion Plans 20:56 Inclusive Childcare and Respite Plan 25:14 Emergency Presidency Amid Crisis 27:07 "Sun Prairie Location Announcement" 30:07 "Navigating a Life-Changing Diagnosis" 35:42 Sun Prairie Studio Renovation Details 38:07 Wiseman Center Connection Insights 40:48 "Planning Ahead for Kids' Safety" 44:38 "New Podcast Venture Launch" 47:10 "Reinventing With Youthful Engagement" 51:00 Nonprofits: Vital, Challenging, Impactful 52:00 Supporting Local Nonprofits Podcast Transcription: Hilary Berning [00:00:00]: Um, because you have the big nationwide organizations, right? Make-A-Wish, Boys and Girls, like they're all over the nation. They've got nationwide people telling them what to do when providing all these things. And then you have organizations like mine, like there's no one else that does this. We are the only one that does it. We're doing it on our own. We are local. We're serving local people. All the money stays here and goes back to the kids. Hilary Berning [00:00:22]: People can really think that through a little bit where we don't have We are local, we're serving local, and we're doing good. Goal and focus on those nonprofits. James Kademan [00:00:35]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. Downloadable audio episodes can be found on the podcast link from drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie, and today we're welcoming slash preparing to learn from Hillary Berning of Gio's Garden. So Hillary, how is it going today? Hilary Berning [00:00:58]: I'm good. Thanks for having me. James Kademan [00:01:00]: So let's start with the foundation here. What is Gio's Garden? Hilary Berning [00:01:03]: So Gio's Garden, so we are a respite center. We are located in Middleton, which is our original location, and we recently just opened a new location in Sun Prairie. James Kademan [00:01:11]: Nice. Hilary Berning [00:01:11]: So what we do is we provide therapeutic respite for children with special needs from ages 0 to age 7. So respite means to take a break. So it's really hard for parents of special needs kids to get a break. James Kademan [00:01:23]: Mm-hmm. Hilary Berning [00:01:23]: Because you can't just leave your special needs child with the teenager down the street. So we provide that opportunity for them to come leave their child with us and they can go and have a break. James Kademan [00:01:33]: Nice. So when you say special needs, tell me the gamut there. Hilary Berning [00:01:36]: We will see, um, everyone with, from autism to cerebral palsy to diabetes, to babies who have had strokes in utero to rare genetic disorders. We have kids with seizure disorders, so we kind of really don't say no very often. There's a few higher-grade medical needs that we can't see, like if they would have a tracheostomy or something like that. But otherwise, we don't— our motto is we don't like to say no. James Kademan [00:02:04]: Fair. And what does the care look ...
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    58 min
  • Building Your Personal Brand

    Building Your Personal Brand
    Feb 27 2026
    Jake Isham - Creative Minds On Knowing Who You Are Competing Against For Views: "You're not competing with your competitors anymore. You're not competing with this podcast right here. You're not competing with other entrepreneurial podcasts. You're competing with Netflix. You're competing with Coca-Cola." Marketing as a business owner is necessary. Jake Isham argues that marketing yourself, essentially as your business, can help your marketing explode. People buy from people they like and they trust. and they need to know you, in order to trust you. To help entrepreneurs with this marketing need, Jake Isham built his marketing agency, Creative Minds. Drawing from his own experience as a filmmaker and marketer, Jake Isham shares actionable insights on how entrepreneurs can leverage their personal brand to drive revenue, why social proof matters, and the importance of consistency in content creation. Plus, hear why being the “face” of your business isn’t just about fame. It is a strategic move for building lasting trust and relationships. Listen as Jake explains what tools to use (which you probably already have) to grow your marketing in this world that has the largest opportunity that we have ever seen for a brand to grow so quickly. Enjoy! Visit Jake at: https://jakeisham.com Sponsors: Live Video chat with our customers here with LiveSwitch: https://join.liveswitch.com/gfj3m6hnmguz Some videos have been recorded with Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=james-kademan Podcast Overview: 00:00 Actors and Entrepreneurs: Business Challenges 08:00 "Personal Branding Mindset Shift" 12:18 Accidental Path to Creative Agency 21:13 "PR: Perceived Reality Redefined" 24:41 "Authentic Marketing in TikTok Era" 31:24 Know Your Audience First 37:37 "Roofing Content for Local Needs" 40:23 "Finding Your Core Principles" 46:40 Personal Branding Through Authenticity 52:23 Consistency and Learning in Content 57:56 Consistency Builds Niche Recognition 01:01:22 Overcoming Paralysis Through Action 01:05:46 "Creative Minds Digital Show" Podcast Transcription: Jake Isham [00:00:00]: And it's the same thing, you know, to go back to kind of that conversation that we had at the very beginning about actors is that they know acting. They don't know how to run a business. A buddy of mine who is a very successful entrepreneur gives this speech all the time when he does seminars, which is, you know, you're a car mechanic, you're the top car mechanic at the shop and you see the boss making all the money and you're like, well, screw him. I wanna open up my own car shop until you realize you have to understand HR, accounting, Promotion, sales, marketing, advertising. Like, that's what the boss did. Yeah, there's a couple things to it more than just turning it into all the risk. Yeah. James Kademan [00:00:39]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie, Calls on Call Extraordinary Answering Service, The Bold Business Book, as well as LiveSwitch. And today we're welcoming/preparing to learn from Jake Eicham of Creative Minds. So Jake, we're talking marketing today, right? Jake Isham [00:01:10]: Yes, sir. James Kademan [00:01:11]: I am super excited because I don't— I've been in this marketing kick and I was talking actually with a— I'm going to call it a friend of mine who's in the marketing world way deeper than me. And it was interesting, the conversation that we had. So I'm excited to talk marketing more with you. It's just top of mind. So, and all businesses need it. So let's get started. First up, what is Creative Minds? Jake Isham [00:01:35]: We're a creative agency based in Los Angeles. We've done over a billion views online, driving millions in revenue for our clients. And we focus on helping build personal brands and really helping that entrepreneur scale their attention so that they, you know, because at the end of the day, attention drives revenue. James Kademan [00:01:56]: Interesting. Now you touched on something there and I want to dig into this a little bit because another conversation I had was the, it's kind of like chicken and egg thing or nature nurture. It was personal brand versus company brand. Which one do you push? So you as a marketer, if we were to ask you that question. Jake Isham [00:02:14]: It depends a little bit on the industry and the entrepreneur who I'm talking to, but you could say what's gonna beat out in my opinion is personal brand. James Kademan [00:02:25]: All right. Jake Isham [00:02:26]: Because at the end of the day, most entrepreneurs don't stick with one business, just majority, you know? James Kademan [00:02:36]: Yeah, yeah, you're not wrong...
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    1 h et 6 min