Épisodes

  • Using Authentic Leadership in Business

    Using Authentic Leadership in Business
    Apr 25 2025
    Tammy Cho - Path to the Heart On a Question Every Entrepreneur Should Routinely Ask Themselves: "Where are you not allowing yourself to be yourself, your authentic self?" We push and we grind and we hustle and we push some more. As entrepreneurs we do all of this in the name of success, freedom, happiness and perhaps a bit of stubborn ego. Pushing this hard can sometimes put us in a position of forgetting who we truly are. Even forgetting what we really want out of life and our business. Without realizing, or remembering what we are pushing for can lead to less success than we are capable of achieving, and possibly even worse, often in the form of health and wellness issues. Tammy Cho, founder of Path to the Heart, went down this path and realized it. She got up, changed course and now helps others explore the powerful intersection of personal healing and authentic leadership. Tammy shares her remarkable transition from working as a high-achieving nurse—who ultimately faced burnout and a life-changing panic attack—to creating a unique business dedicated to helping high achievers reconnect with their authentic selves. We’ll hear how her personal story of emotional struggle, navigating therapy, mastering NLP, and discovering energy work and psychosomatic therapy inspired her mission to serve entrepreneurs searching for more meaning and alignment in both their personal and professional lives. Tammy discusses the importance of self-awareness, energy leadership, and recognizing the masks many of us wear as business owners. Tammy opens up about her face and body analysis work, explaining how our physical features can reveal invisible blocks to our potential, and how aligning our mind, heart, and body can amplify our presence and leadership in any room. Listen as Tammy shares some powerful insights that will have you taking a moment to think about what you want, so you can focus on achieving exactly that. Enjoy! Visit Tammy at: https://pathtotheheart.com/ Podcast Overview: 00:00 Awakening to Emotional Disconnection 05:20 Face & Body Analysis for Healing 14:26 Entrepreneurial Growth Through Mindfulness 19:07 Embrace Unplanned Exploration 25:39 Face Analysis for Personal Empowerment 28:25 Facial Changes from Emotional Shift 35:42 "Uncovering Authentic Leadership" 42:31 Alignment: Mind, Heart, Soul, Will 47:49 Face Analysis Insight Session 48:41 Exploring Authentic Self Through Reflection 57:48 Grounding and Alignment Guidance 01:04:36 "Exploring Spiritual Expression" Podcast Transcription: Tammy Cho [00:00:00]: What makes someone when we go into a room actually command the room? Like, what what is that? It's when they're actually aligned in their mind and their heart and their soul and their will. Like, when you are in alignment in all these places, that's when your energy essence, you're leading the room by that. And it really doesn't matter what strategy, what words you're using because you're in alignment. It's just like you're in conviction. James [00:00:32]: You have found Authentic Business Adventures, the business program that brings you the struggles, stories, and triumph and successes of business owners across the land. Downloadable audio episodes can be found In the podcast link On at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie, calls on call extraordinary answering service, as well as the bold business book. And today, we're welcoming slash preparing to learn from Tammy Cho of Path to the Heart. So, Tammy, how is it going today? Tammy Cho [00:01:00]: It's going very well. Beautiful weather over here, James. I'm Cho delighted to have this conversation with you. James [00:01:06]: Yeah. I'm excited because you I know NLP is a part of what you to, but just for the audience here, how about you let us know what is Path to the heart? Tammy Cho [00:01:14]: Yeah. I'd love to. Path to the heart to the heart was essentially,
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  • The Emotional Roller Coaster of Business

    The Emotional Roller Coaster of Business
    Apr 18 2025
    Jose Berlanga - Experienced Entrepreneur On the Skills to be a Successful Entrepreneur: "You have to be a little bit crazy, a little bit of a gambler, a little bit of a dreamer." Advice for an entrepreneur from an experienced business owner with years of dealing with the ups and downs of multiple businesses is invaluable. The simple fact is that we do not know it all, and sometimes a story from someone that has lived to tell a tale is a great example, or warning, for us. Jose Berlanga, the entrepreneurial force behind many businesses, from Italian Coffee Shops, to real estate investing. Jose opens up about his journey from launching his first business at just 17 years old in the oil and gas industry, to navigating the highs and lows of real estate development with his brother as a partner. Together, they discuss the realities of entrepreneurship—shedding light on the risks, sacrifices, and the unexpected learning curves that come with building businesses from the ground up. Jose also shares insights from his new books, including “The Business of Home Building,” “Dirt Rich,” and “Quantum Entrepreneurship,” each offering a candid look at what it truly takes to run successful companies and develop the entrepreneurial mindset. You will get an inside look at the importance of choosing the right partners, protecting your business during industry downturns, and why understanding your personal strengths (and weaknesses) are just as critical as managing cash flow. Listen as Jose shares some of his behind-the-scenes struggles and triumphs of business ownership, his hard-earned wisdom and actionable advice straight from someone who’s lived—and survived—it all. Enjoy! Visit Jose at: https://joseberlanga.com/ Podcast Overview: 00:00 Entrepreneurship: Risks and Lifestyle 06:18 Entrepreneurship: The Crazy Gamble 13:44 Balancing Passion and Practicality 16:30 Balancing Professional Dress Codes 23:36 Partnering for Business Success 27:52 Business Debt and Survival Struggles 31:50 Accidental Real Estate Journey 36:58 "Successful Partnerships Require Compromise" 42:28 "Saturday Night Live Skit Memory" 49:58 Prepare for Economic Shifts 57:47 Youthful Business Risk-Taking Insight 01:00:17 Guidance Lines of Credit Explained 01:07:48 Understanding Your Business Role Podcast Transcription: Jose Berlanga [00:00:00]: The biggest mistake that that some of us entrepreneurs make is that when we start making some money and we experience a handful of good years, we get very, very On, and we think that those good years are never gonna end. And instead of putting some money aside, paying paying off some debt, consolidating our operation, we continue to grow and we continue to leverage and expand recklessly. James Kademan [00:00:31]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found In the podcast link found at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie, calls On call extraordinary answering service, and, of course, the Business book. And today, we're welcoming slash preparing to learn from Jose Berlanga of the McCall Media Group, and we're talking real estate, business, and a couple of mistakes along the way. Is that safe to say, Jose? Jose Berlanga [00:01:05]: That's right. How are you, James? James Kademan [00:01:07]: I'm doing very well. I'm doing very well. Thank you so much for being on the show. Jose Berlanga [00:01:11]: Part of my reinvention now, I'm starting to write. I'm already on my third book, having a blast doing In, something that I've been wanting to do for a very long time and finally got around to it. But, but really the my my companies, are several others and umbrella of companies, mostly real estate related. Houstonian Capital, Onyx, Land Partners, On Homes, so on and so forth.
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  • Helping Pets With Cancer

    Helping Pets With Cancer
    Apr 11 2025
    Beth Viney - Czar's Promise On Getting Bad News About Your Beloved Pet: "Caring for Pets with Cancer: It's kinda like you get a glazed look over your face, your your throat sinks down into your stomach, and you have a thousand questions and not a lot of answers." Pets hold a special place in our hearts. They lift us up when we're down and lift us even higher when we're doing alright. They show us what is really important: food, water, naps, a few snuggles and maybe scratching that one spot that makes your leg shake for joy. But pets are living, breathing and loving creatures and living creatures can get sick, just like us. This is especially challenging with a pet that doesn't have a great way of expressing all that they are feeling in regards to their health. Beth Viney is the founder of Czar's Promise, a non-profit that helps pet owners navigate the options when they find out their pet has cancer. This includes information and resources to help you as a pet owner. Listen as Beth explains how you can help you pet, before they have cancer and just in case they are diagnosed with cancer. She shares her wisdom, passion and drive and is doing all she can to make our incredible pets as happy, healthy and helpful as possible. Enjoy! Visit Beth at: https://www.czarspromise.com/ Podcast Overview: 00:00 Pet Cancer Support and Guidance 06:00 A Dog's Impact on Life 08:04 Commitment to Pet Cancer Aid 11:27 Pet Diagnosis: Factors and Options 14:43 Pet Cancer Diagnosis Steps 17:12 Navigating Pet Cancer Treatment Challenges 23:08 Hidden Illness in Pets 25:00 Pet Health: Vet Visits & Grooming 28:22 Journey Through Pet Cancer Struggles 32:17 Pet Insurance Gap and Czars Promise 35:23 Czars Promise: Young Nonprofit Grows 37:19 Supporting Madison's Veterinary Oncology Pets 41:08 Veterinary Cancer Support Network Formation 46:17 COVID Impact on Pet Cancer Treatment 47:42 Veterinary Costs Rise Post-COVID 52:15 "Future Goals for SARS Promise" Podcast Transcription: Beth Vinny [00:00:00]: Dogs can be incredibly stoic. They can hide discomfort very well, through their nature. Some dogs more than others, as well as cats. And for the most part, cancer isn't diagnosed until, okay, all of a sudden it's there. James Kademan [00:00:22]: You have found Authentic Business Adventures, the business program that brings you the struggles, stories, and triumph and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie. And today, we're welcoming slash preparing to learn from Beth Viney of Czars Promise. So Beth, how is it going today? Beth Vinny [00:00:46]: Oh, it besides being a rainy day and muddy paw day, it's going great. Thank you. Day. It's muddy paw day. James Kademan [00:00:52]: I'm excited. Today, we're talking dogs. Right? Beth Vinny [00:00:54]: We're talking dogs and we're talking cancer On both dogs, cats, and people. Yeah. James Kademan [00:00:58]: Well, at least that's half good. Right? Beth Vinny [00:01:00]: Yep. That's right. James Kademan [00:01:01]: Tell me what is Czars response? Beth Vinny [00:01:03]: So if you have ever known anybody, human or a pet, that has been diagnosed with cancer, that's what we focus on. Alright. And really our we have two main areas of mission. And one that we do every single day is we work with families throughout Wisconsin and even some other states that come to Madison, Wisconsin for veterinary oncology Czars. Because their pet, their dog or cat has been diagnosed with cancer. And what we do is we help The navigate through that journey. Because when you first hear the words, your dog or your cat has cancer, it's kinda like you get a glazed look over your face, your your throat sinks down into your stomach, and you have a thousand questions and not a lot of answers.
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  • Using AI in Marketing

    Using AI in Marketing
    Mar 28 2025
    Jeff Green - Provalytics On the Understanding the Data in Analytics: "It would be like if you gave credit to the supermarket checkout person because they were the ones who scanned the candy bar, because they were the last one who touched it, because it was right there in the candy aisle and you grabbed it as you were in line." In marketing, if it isn't measured, it'll be unlikely to be improved. But what do you measure in marketing and how do you measure your marketing to be able to tell if what you're paying for is actually a good investment? Jeff Greenfield of Provalytics, is a trailblazer in marketing measurement. Jeff takes us on a journey to unravel the complexities of digital marketing, exploring the age-old challenge of determining which marketing efforts truly pay off. He explains how Provalytics uses advanced statistical models and AI to help advertisers identify what’s actually working in their campaigns. As we delve into the intriguing world of probabilistic modeling, Jeff offers insights into how businesses can shift their focus from clicks to impressions to better understand and optimize their marketing spend. So, whether you're a seasoned marketer or just starting out, sit back and get ready to explore the innovative solutions that Provalytics brings to the table in the ever-evolving landscape of digital marketing. Listen as Jeff explains the gritty details of what you should be paying attention to and the pitfalls to avoid to make sure your marketing spend is well placed. Enjoy! Visit Jeff at: https://provalytics.com/ Podcast Overview: 00:00 "Misleading Digital Marketing Insights" 05:15 Branding vs. Search Advertising Debate 07:01 Limitations of TV Ad Metrics 12:53 Amazon Ads Affect Web Traffic 16:28 Pioneering User-Level Marketing Analytics 18:46 "Enhancing Click Data with AI" 23:40 Call Volume Prediction Origins 25:34 "Monty Hall Dilemma" 29:53 Facebook Ad Spending Insights 34:13 Real-Time Digital Ad Bidding 37:49 Personalized Ad Streaming Explained 41:30 Breaking Down Marketing Silos 43:12 Unified Marketing Integration Bridge 47:45 Top-Down Marketing Strategy Insights 49:40 Overspending Due to Google's Analytics 53:00 Marketing Spend Tracking Misconceptions 56:32 Clicks vs. Branding Priority Podcast Transcription: Jeff Greenfield [00:00:00]: James, if I were to give you an ax and ask you to chop down a small tree and you'd never chop down a tree before, before you In, I would say, how long do you think this is gonna take? And let's say you'd never used an ax before. I and you'd say, I have no idea. And I'm like, you have to make a guess. So you would make a guess, and then you start chopping. And I would let you chop for a minute, and then I'd ask you to stop. And I'd say, okay. Revise your guess. And so you would revise it. And if I did this, like, every minute and and then Adventures every five minutes and wrote down what your guesses were, we would find that at a certain point, your guesses would get closer and closer to what the actual number is. James [00:00:39]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie, calls on call extraordinary answering service, as well as the bold business book. And today, we're welcoming slash preparing to learn from Jeff Greenfield of Provalytics. How is it going today? Jeff Greenfield [00:01:07]: Oh, it's it's going great, James. It's, I'm excited to be here. James [00:01:10]: Yeah. Let's just start Call right off the bat. What is Provalytics? Jeff Greenfield [00:01:14]: Provalytics is a marketing measurement platform. And it it essentially, there's an old saying in marketing from a famous marketer from the Midwest by the name of John Wa...
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  • How to Market Yourself

    How to Market Yourself
    Mar 20 2025
    Steve Miller - Be Uncopyable On the Advantages of Marketing: "Better is always beatable." Steve Miller is a marketing gunslinger. As Kelly's dad, and previously as a martial artist, movie stuntman, son of one of the guy's that invented the 8-track cassette, and more entertaining history that helped mold him into an observant marketing guru, he is a man you need to listen to. Every business that has an intention to grow needs to market. But how do you stand out in all of the noise in the world we live in. The secret is to differentiate yourself in a way that is memorable for your soon-to-be customers. Listen as Steve illustrates a few ideas for how you can differentiate yourself and your business in a way that your competition just cannot copy. Enjoy! Visit Steve at: https://www.beuncopyable.com/ Podcast Overview: 00:00 Inside TED: A Creative Dinner Party 07:48 Stunt Career Beginnings 16:04 "Evolution of Trade Shows" 18:45 "Finding and Understanding Your Audience" 22:55 "Breaking into Sales through Connections" 30:48 Innovative Ball Control Concept 34:14 "Understanding Your Customer" 42:44 Demonstration Success Through Participation 44:13 "Strategy Inspired by Truckers" 51:04 "Mattress Mack's Generosity Post-Katrina" 55:14 Final Customer Question 01:01:28 Deming's Legacy: Quality & Benchmarking 01:07:48 Efficient Tablecloth Technique Observed 01:10:15 The Uncopyable Concept Insight 01:19:23 Golfer's New Career in San Diego Podcast Transcription: Steve Miller [00:00:00]: And he sat there, and he was holding a an orange, like, towel cloth, something like that. And and he just kinda would hold it there for a second, and then he and then he would he would, be watching people who were walking Be, and then he would he would find and I found, like, later on, he would he would look for a couple. James [00:00:28]: Oh, interesting. Okay. Steve Miller [00:00:30]: And and as they were walking by, he would just throw it out on the floor. So this orange cloth falls out on the floor, and, of course, it got In, you know, gets their attention. They go, oh, yeah. You know? And he goes, oh, hey. Can you grab that for me? And I go, yeah. And and then then he said then he would say, can you do me a favor? James [00:00:58]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomers.com. We are locally In by the Bank of Sun Prairie, calls on call extraordinary answering service, as well as the bold business book. And today, we're welcoming slash preparing to learn from Steve Miller, who is Kelly's dad as well as, and I love this, a marketing gunslinger. So today, we're talking marketing. Steve, how is it going today? Steve Miller [00:01:32]: James, thank you so much for inviting me to be here. I, I've been on a lot of podcasts over the years and, you know, having written a lot of books. Books. And and, I really enjoyed preparing for this because I was able to go back and look at and, you know, you just have this wide variety of people that you've talked to, and there's a very good reason why that's a good thing. And we can talk about that a little a little bit more. But, I mean, you know, when you're talking to I love it. Actors. You talk to actor, people who are act I used to I used to be a stuntman. James [00:02:11]: Did you really? Steve Miller [00:02:12]: Yeah. And James [00:02:12]: Call, this podcast just got cooler. Steve Miller [00:02:15]: Oh, well, it's just you know? No. And there's a lot of reasons why. A lot of reasons why. So, anyway, very excited to be here with you, James. Thank you so much for inviting me. James [00:02:24]: Yeah. So we have a lot of ground to cover because you've been doing this a long time. I wanna start with the big thing.
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  • Retirement Planning with AI

    Retirement Planning with AI
    Mar 14 2025
    Alexander Harmsen - Portfolio Pilot On Playing the Game: "How do we set a level playing field so that we negate the effects of all these high frequency traders?" Investing strategies can be challenging. Typically it is you either trying to beat or keep up with the market, or you paying someone that vaguely promises to beat or keep up with the market. You almost need a computer to help you crunch all of the numbers. Alexander Harmsen, cofounder of Portfolio Pilot, has had some successful exits and wanted to find places to invest. But the market can be daunting, and all of the so-called pros didn't seem to be all that talented, at least as far as offering well calculated advice. When you meet a financial planner that isn't dominating in the financial field, what are they actually offering you? So Alex helped build Portfolio Pilot. PortfolioPilot.com is a platform that uses AI to look at all of the numbers you have, what you want, where you're going and calculates, in the fancy way AI is known for, finally pumping out some investment action step suggestions for you. Ultimately you decide, but it gives you well calculated advice. If you've ever wondered if you should buy or sell a certain investment product, using AI to help figure out all, or most, of the variables can help you choose what to do and when. Alexander shares insights on how PortfolioPilot empowers DIY investors by providing a comprehensive view of their financial landscape and offering personalized, automated advice without taking control. With over 30,000 users and $30 billion in assets on their platform, PortfolioPilot is changing the game by offering tailored financial recommendations based on a user’s age, net worth, and risk preference. Listen as Alex illustrates the shortfalls of other options, and the cost of ignoring the opportunity to help get your money to work for you. Enjoy! Visit Alex at: PortfolioPilot.com Podcast Overview: 00:00 Exploring Financial Ventures and Investments 04:12 PortfolioPilot: Custom Investment Platform 08:32 Monthly Tax-Loss Harvesting Tips 10:54 AI Evolution and Financial Modeling 15:36 AI Entrepreneurship: Navigating Practical Realities 18:11 Simulating with GPUs for FAA Approval 20:39 Compute Needs and Costs Rising 25:16 User Feedback Drives Product Success 28:41 "Obsessed with AB Testing" 31:54 Resisting Financial Advice on Tesla 34:10 Investment Diversification Dilemma 38:54 Macro-Driven Volatility Analysis 41:21 Market History and Transformations 44:12 High-Frequency Trading Equalization Strategies 48:56 Distrust in Financial Institutions 49:44 AI: Future of Personal Advice Podcast Transcription: Alexander Harmsen [00:00:00]: And it goes through and it talks about, like, retirement readiness, and In scores your portfolio, and it, you know, calls out what's what's really good and, like, where are some opportunities for improvement. And, you know, importantly, it bends it benchmarks you. It compares you to other investors on your age, your net worth, your risk preference. The difference that we made, this absolutely massive change James Kademan [00:00:24]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. Downloadable audio episodes of the podcast can be found at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie, calls on call extraordinary answering service, as well as the Bold Business Book. And today, we're welcoming slash preparing to learn from Alexander Harmsen, cofounder of portfoliopilot.com, and we're gonna learn about investing in AI. So, Alex, how are you doing today? Alexander Harmsen [00:00:56]: Doing really well. James, thanks for having me on the pod. James Kademan [00:01:00]: Thank you know, I'm excited because I like to think of myself as an investor. I'm not gonna say a smart or good investor,
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  • Real Estate Investing

    Real Estate Investing
    Feb 28 2025
    Matt Theriault - Epic Real Estate Investing On Financing Options: "When you get into the world of real estate investing, you start to see, wow, there's other ways to acquire property, and there's all these different types of property. It's not just saving up a down payment, going to a bank, jumping through all their hoops and going that route as most people use to buy their own primary residence." Trading time for money is what many of us have been taught is the well-travelled road to wealth. I'd argue it is the road to income, but not wealth. True wealth is when you receive money in exchange for things that do not necessarily take your time. Matt Theriault, the Epic Real Estate Investor, podcaster and real estate coach explains how he made the transition from the record industry and evolved his career into real estate. Matt details the ups and downs of building his real estate empire and details some of the advantages of choosing real estate as a profitable investment. Listen as Matt details some of the books that have inspired him, as well as a few things he has learned that helped him build wealth with real estate. Enjoy! Visit Matt at: https://epicrealestate.com/ Podcast Overview: 00:00 Single vs. Multi-Family Investment Pros/Cons 04:13 Multifamily vs. Single-Family Valuation 08:59 Falling for Music: DJ Journey 11:35 Hip Hop DJ Albums Success 16:02 Unpredictable Decline in Record Sales 17:25 "Transition and Change in Music" 20:51 Music Industry Layoffs Amid Digital Disruption 26:13 "Shifting from Agent to Investor" 28:06 Creative Real Estate Acquisition Strategies 33:09 Alternative Home Buying Solutions 33:53 Quick Cash Home Buying Offer 39:32 "Buying Into Elite Networks" 40:45 Real Estate Guidance and Services 45:30 Real Estate: Top Tax Benefits 47:06 Real Estate Tax Benefits 52:29 Seeking Reliable Tax Advisors Podcast Transcription: Matt Theriault [00:00:00]: This new definition of wealth. So I had just come from the music business. I thought wealthy was you just meant you had a lot of money. And his definition was, no. You have enough money coming in each month to cover your bills, and that money that's coming in isn't necessarily tied directly to your efforts. James Kademan [00:00:19]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie, calls on call extraordinary answering service, as well as the bold business book. And today, we're welcoming slash preparing to learn from Matt Theriault, owner of Epic Real Estate. Matt, I apologize. He told me I was gonna mess that name up. I hope I didn't mess it up terribly. Matt Theriault [00:00:50]: No. You got pretty close. You got closer than Matt. But, James Kademan [00:00:53]: what happy to be, James. I appreciate that. So, Matt, today, we're talking real estate. So let's just start out with what is Epic Real Estate. Matt Theriault [00:01:00]: Well, Epic Real Estate is a a company Matt kind of a two headed company where we show people how to invest in real estate and those people that wanna be a little bit more hands on. And then we have another portion of it that my wife runs where she actually does the investing for them. So she does all the heavy lifting. So some people wanna be hands In. Some people wanna be hands Draw. But, pretty much our client wants real estate so they can retire early. James Kademan [00:01:23]: Nice. Yeah. And is this when you say two pronged, I guess, as far as that goes, how long have you been doing it? Matt Theriault [00:01:30]: Let's see. I've been investing myself almost twenty years now, nineteen years or so. Been teaching for about fifteen. James Kademan [00:01:38]: Okay. Mhmm.
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  • How to Start a Painting Business

    How to Start a Painting Business
    Feb 27 2025
    Stephen Lange - Lange's Painting On Working With a Business Partner: "Once we understood what our defined roles were, we were able to stay in our own lanes." So you want to start a painting business. But where do you start? Just about anyone can grab a truck, a bucket, brush and ladder and call themselves a painter. But what if you want to actually grow your painting business? Stephen Lange, alongside his brother Bernie, embarked on a bold entrepreneurial journey by starting their painting business in the midst of a pandemic. He unpacks his story of navigating the challenges of setting clear roles within a family-operated business, maintaining quality service with both residential and commercial clients, and fostering a culture of trust among employees. One of the secrets to their success has been insightful business coaching. Stephen details how their company has grown through strategic coaching and a commitment to high standards. Listen as Stephen explains how he and his brother have built their painting empire and the things they have learned throughout the process. Enjoy! Visit Stephen at: https://www.langespainting.com/ Podcast Overview: 00:00 Starting Lange's Painting 04:10 "Belief in New Business Venture" 09:20 Assessing Candidates: Listen for Past Complaints 12:22 Direct Communication and Responsiveness Sought 13:00 "Professional Appearance Requirements" 17:32 "Community Growth and Support Evident" 20:54 Sherwin's Global Painting Expertise 23:41 Understanding Paint Quality Levels 25:59 Employee Training Video Assessment 29:01 Unified Excellence 32:31 Employee Engagement and Support Activities 36:21 "Exploring Trade Careers" 39:14 Miscommunication in Recruitment Spending 43:24 "Create a Default Calendar" 46:38 Prioritize High-Value Tasks 50:54 Networking vs. Backend Efficiency 55:55 Understanding Financial Statements Efficiently Podcast Transcription: Stephen Lange [00:00:00]: I would say make sure that roles are defined Alright. And on paper for what people are responsible for and what their job roles entail. Standards of procedures as far as, hey. Like, if we're gonna go hire someone, I have a list of questions that I go by every single time. That way, when you wanna come by our company in a couple years because you see that we run on 14% efficiency, you know, you can make Stephen Lang [00:00:28]: some bank off of that. You have found Authentic business Adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomers.com. We're locally underwritten by the Lange of Sun Prairie and today, we're welcoming slash your In to learn from Stephen Lang of Lang's painting. So Stephen, how is it going today? James Kademan [00:00:51]: Good. Thank you for having me on. Busy day so far. We we've started in, started in Stoughton and then made it to Verona for a chamber thing. And now I've been graced with your presence. Stephen Lang [00:01:02]: Nice. I think I've been graced with yours, man. So you've been hustling, working on the Business. Yeah. Or is it on the Business, not in the business? Yes. James Kademan [00:01:11]: Alright. That's the goal. Stephen Lang [00:01:12]: Kissing babies, shaking hands, all that jazz? James Kademan [00:01:15]: No babies. Stephen Lang [00:01:15]: No babies. I James Kademan [00:01:16]: have one, but no no babies today. No. Stephen Lang [00:01:18]: Right on. Yeah. Let's just start with from the bottom chronologically here. K. When did you decide to start Langes painting? James Kademan [00:01:25]: Really good. I yeah. Small history about us is we've always In been around it. My brother and I own it 5050. Stephen Lang [00:01:31]: Okay. James Kademan [00:01:32]: Born and raised in the Madison area. We have, you know,
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