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  • Business Credit For Small Business

    Business Credit For Small Business
    Sep 12 2025
    Michael Wedaa - Augmentus Business Solutions On the Keeping the Details Correct: "If your address is your old business address with the Secretary of State or with the IRS or on one of the credit bureaus, there's an algorithm in a lot of banks that will give you an automatic denial." Money makes the world go 'round, and it does that by flowing. Money in your business, money out to employees, vendors, investments, and the ever present tax-man. But what if you could shuffle your money a bit to be able to improve the flow to the good things to build your business and your net worth and reduced the amount going to the less than good things? Would you want to learn how to reduce your tax burden, limit your liability and build your business credit?? The crazy thing is, a lot of these strategies are simple and effective. The crazier thing is that many entrepreneurs don't know about them or feel they are too small for it to matter. It matters. Michael Wedaa is the owner of Augmentus Business Solutions. Their purpose is to help businesses navigate the game of business to make and keep more money. He understands the nuances and differences between things like LLCs, S-Corps, C-Corps, and how you want your different business entities to be structured. Listen as Michael goes into detail on business credit, taxes and business entity differences. Enjoy! Visit Michael at: https://www.augmentusinc.com On Instagram: https://www.instagram.com/corp_llc_guru/ Podcast Overview: 00:00 Understanding Business Credit Types 07:23 "Ensuring Business Credit Readiness" 12:22 Boost Business Credit with Proper Address 18:05 Kid-Friendly Jobs and Saving Tips 22:51 Passive Income through Market Rent Strategy 31:32 Protecting Assets with Equity Liens 36:55 Strategic Lien Planning Explained 41:22 Real Estate Investing with Business Credit 46:18 Delaware Business Court Advantage 48:50 "Registered Agent Requirement for Businesses" 59:11 Asset Protection Through Liens 01:04:44 "Business Rogue: Advanced Corporation Hacks" Podcast Transcription: Michael Wedaa [00:00:00]: No, but, you know, business credit is what I wanted to talk about today. As you know, we focus on helping people get the most out of their corporation or llc. And one of the ways we help people do that is by helping them build business credit. And business credit is very different from personal credit. The rules are different. James Kademan [00:00:25]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found@drawincustomers.com we are locally underwritten by the bank of Sun Prairie Calls On Call, Extraordinary Answering Service, as well as the Bold Business book. And today we're welcoming Slash, preparing to learn from Michael Wedaa of Augmentus Business Solutions. And Michael, we're hitting a lot of things here. The business credit, I believe, is the main one. So let's just start out with what is business credit? Michael Wedaa [00:01:01]: Great. No, first off, James, it's great to spend some time with you again. It's been a while since we last. James Kademan [00:01:06]: Chatted, but it has, you know, it's funny. I'll just elude here a little bit. YouTube is moving into shorts and all that jazz because they're trying to compete with all the other social media things that have short videos. And so we just got fancy software, whatever to find shorts. And it's interesting because some interviews, you're like, yeah, there's a handful. And yours is like, ba, bam, bam, bam, bam, bam, bam, bam. All good stuff. So I'm so happy that we have you on here a second time because, well, good. James Kademan [00:01:34]: Now we get more content for the masses. Michael Wedaa [00:01:36]: Right? That's right. That's right. No, but, you know,
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  • How to Be a Mentor with Big Brothers Big Sisters

    How to Be a Mentor with Big Brothers Big Sisters
    Sep 5 2025
    Tracy Anderson - Big Brother Big Sisters of Dane County On the Value of Being a Mentor to a Kid: "When you spend time with a child, it's shown to prove that they'll likely go to college when they grow up or have a better paying job or not partake in violence, alcohol or drugs." As entrepreneurs, we strive to do our best every day. We push and drag ourselves, our employees, our clients and our vendors to join us in growing our business. We do all of this for many reasons, but for many of us, that reason is based on two words, Growth and Freedom. What is interesting is that not everyone has that mindset, or has even had the opportunity to be exposed to that mindset. Not everyone knows that you can do and be better. Some people simply have not been shown all of the opportunity they really have. That is one of the reasons I became a Big, with Big Brothers Big Sisters and why we are lucky to have Tracy Anderson, of BBBS Dane County in Madison, Wisconsin to chat with us about the difference a mentor can make. Tracy explains what all Big Brothers Big Sisters does for kids, adults, the community and society at large. All of this rolling around the idea of people sharing time, experience and ideas with each other, thinly veiled as just having fun hanging out. If you have ever wondered how you could make a difference in the world, as a way to show gratitude for the success you have achieved, I'd highly suggest becoming a Big. Listen as Tracy explains what it takes to be a Big and the challenges Big Brothers Big Sisters has continued to overcome, just like any business. Often success can be measured by a bank account, more importantly, it can be measured in smiles and expanding the opportunity that you were lucky enough to learn about. Enjoy! Visit Tracy at: https://www.bbbsmadison.org/ Podcast Overview: 00:00 Building Birdhouses and Life Lessons 03:59 Mentoring Program: One-on-One Impact 07:04 "Child Signup Process Overview" 12:07 Revamping Recruitment Post-COVID 14:58 Interview Process for Kids and Bigs 18:14 Event Hub: Free, Discounted Activities 21:27 Unbreakable Bonds Through Mentorship 23:50 Podcast vs. Gaming Popularity Dilemma 28:31 "Community Outreach & Partnerships" 31:03 Economic Uncertainty Hits Spending 34:54 Dane County Scavenger Hunt Adventure 36:56 Team Roles: Fundraising and Missions 38:58 Mission-Based Team Challenges 44:43 "Team Building and Mission Alignment" 47:46 Transformative Experience Perspective 48:44 Mentorship Boosts Future Earnings 54:38 "Girls on the Run Program" 57:52 Local Giving Transparency in Madison Podcast Transcription: Tracy Anderson [00:00:00]: So it's a one to one mentoring program. So it's all about spending that one on one time. It truly makes a difference. And when you spend time with a child, we create new matches, ages 6 to 13. Another great reason why mentorship works. I mean, you're getting out of a different environment and you're being asked to do things that you know are going to help you when you become an adult. James Kademan [00:00:34]: You have found authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. We are locally interwritten by the bank of Sun Prairie. Downloadable audio episodes can be found in the podcast link fund@drawincustomers.com and today we're welcoming, preparing to learn from Tracy Anderson of Big Brothers, Big Sisters of Dane County. So, Tracy, how is it going today? Tracy Anderson [00:00:58]: Good, good. James Kademan [00:00:59]: I'm excited for you to be here. Tracy Anderson [00:01:00]: Thank you. James Kademan [00:01:01]: I've been a big. I guess I'm not technically a Big anymore, but I was a Big with Danny. We got connected when he was 11. Tracy Anderson [00:01:08]: Okay. James Kademan [00:01:08]: So it's like I said, is almost forever. It's been a while.
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  • How to Build a Charcuterie Board Business

    How to Build a Charcuterie Board Business
    Aug 29 2025
    Therese Merkel - Tricky Foods On the the Goal of Being a Business OWNER and not a Business OPERATOR: "How do I build a machine that works without me so that I can still be involved in this business, but I'm not the one working Friday, Saturdays and weekends?" The food business can be tricky. You've got health codes to deal with, so people don't get sick. You've got the whole issue of spoilage, so you need to keep product moving. Then you've got the fluctuating prices of your ingredients. Add in the challenges of employees, and property and customers and different tastes and you have a very challenging business. That is why it is so incredible to chat with people like Therese Merkel, of Tricky Foods. Therese Merkel always loved cooking and has brought that passion to her charcuterie board business for Madison, Wisconsin (soon the world) visitors to love. Therese’s journey from a traditional tech career at Epic to building a thriving cheese and charcuterie business is filled with twists, hustle, and a whole lot of Wisconsin pride. She shares how she turned her culinary passion, and a timely Instagram trend, into a storefront that’s more than just a stop for cheese boards. She added a wine and beer bar, event space, and catering hub that celebrates all things local. In this candid conversation, Therese opens up about the highs and lows of entrepreneurship, from bootstrapping her business with just $10,000, to navigating Madison’s real estate market, negotiating everything from kitchen rent to employee wages, and learning how to build systems that let her step back from day-to-day service and focus on expansion. She discusses the inspiration behind launching shippable charcuterie boards using Wisconsin cheeses, the powerful impact of authentic social media marketing, and the ongoing challenge of scaling up while keeping her signature brand of creativity and local spirit. Listen as Therese explains how she used her persistence, skills, and a bit of luck along with her incredible wit and charm to get things done in such a blisteringly fast way it must be heard from her to be believed. Therese is nothing less than amazing and you will be inspired after just listening to her tell the tales. Enjoy! Visit Therese at: https://www.notsotrickyfoods.com/ Podcast Overview: 00:00 Driven by Money, Not Passion 08:51 Considering Investing in a Storefront 13:36 Unexpected Offer for Dream Space 19:30 Adjusting Business Hours 24:38 Indifferent Sports Parent 28:28 Madison's New Entrepreneurship Hub 34:05 First Experience with Delegation 41:51 Creative Holiday Charcuterie Artists 43:32 Navigating Bureaucracy for Permits 49:29 Prioritize Engagement Over Acquisition 55:55 "Profitable Meat Shipping Realization" Podcast Transcription: Therese Merkel [00:00:00]: Opposed to using. As opposed to using like Harry and David or like 1-800-FLOWERS. They can support a local company and shippable boards that only uses Wisconsin cheeses. And we're from Wisconsin. It just feels like a good way. It. It's serendipitous with like, my feel on community and supporting local and like the. The local economy. Therese Merkel [00:00:19]: Here. James Kademan [00:00:28]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link fund@drawincustomers.com we are locally underwritten by the bank of Sun Prairie, and today we're welcoming, preparing to learn from Therese Merkel of Tricky Foods. We're talking foods today, so that's always a good thing. How's it going today? Therese Merkel [00:00:54]: It's going good. Yeah. Nothing really crazy going on such a sweet podcast. James Kademan [00:01:00]: I know, right? Therese Merkel [00:01:01]: You're right. This is probably the most exciting thing I've done today.
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  • Market Your Business with Human Design

    Market Your Business with Human Design
    Aug 22 2025
    Danielle Burken - Danielle Burken Marketing On the How Marketing with Human Design Helps Your Business: "You're attracting the clients that you want to work with because you are showing up as the version of yourself that really trusts in the work that you're doing." We all have a voice. In marketing our business, we often try to sugarcoat or use an inauthentic voice that may not really align with us. Or really even sound anything like us. If you’ve ever wondered how to find greater alignment in your work, or felt frustrated by “cookie-cutter” marketing formulas that just don’t fit for your personality, you won’t want to miss this conversation. Danielle shares how she went from running a successful food blog to managing a marketing agency, and ultimately discovered the power of applying human design—a system based on your birth details—to help entrepreneurs market and run their businesses in a way that genuinely feels right for them. James and Danielle dive deep into what human design is, how it differs from traditional personality tests, and why knowing your own design can clear the noise and confusion so common in the modern marketing world. Danielle offers up real-life stories from her own journey and client work, discussing the challenges of entrepreneurship, the importance of authenticity, and even the tough conversations she faced when leaving her day job to take the leap into business ownership. Listen as Danielle explains how using Human Design can be a great way to bring your own voice into your marketing for your business. Enjoy! Visit Danielle at: https://www.danielleburken.com/ Podcast Overview: 00:00 Personalized Business Marketing Strategy 07:14 Journey from Blogger to Marketer 13:24 Human Design Holistic Wellness Success 17:06 Human Design: Understanding Your Type 24:33 "Understanding Human Design Differences" 27:20 Clarity Through Actionable Planning 36:53 "Human Design Marketing Strategy Shift" 38:16 Aligning Content with Human Design 46:23 "Attracting Genuine Marketing Enthusiasts" 52:14 Authentic Marketing through Collaboration 57:10 Entrepreneurial Loneliness and Accountability 01:03:04 Pursuing Side Business Dreams 01:05:31 Pursuing Passion Beyond Stability Podcast Transcription: Danielle Burken [00:00:00]: I do everything through the lens of human design. So for audience members who haven't heard about human design before, it is a tool similar to, let's say, Enneagram, disc assessment, Myers Briggs, those personality type tests. However, this goes a layer deeper because it's based on your birth date and time. And when we apply it to marketing, business becomes so much easier. James Kademan [00:00:28]: Oh well, easy business is best. You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. We are locally underwritten by the bank of Sun Prairie. Downloadable audio episodes can be found in the podcast link fun@drawincustomers.com and today we're welcoming preparing to learn from Daniel Burken of Daniel Burken Marketing. So Daniel, how is it going today? Danielle Burken [00:01:02]: I'm good, how are you? James Kademan [00:01:03]: I am excited because I was poking around your website. Danielle Burken [00:01:07]: Yeah. James Kademan [00:01:07]: And you do marketing, but it, it goes a little deeper than that. Danielle Burken [00:01:10]: It does a lot deeper. I do everything through the lens of human design. So. James Kademan [00:01:15]: Okay. Danielle Burken [00:01:16]: For audience members who haven't heard about human design before, it is a tool similar to, let's say, Enneagram Disc Assessment, Myers Briggs, those personality typ tests. However, this goes a layer deeper because it's based on your birth date and time. So it's not answering any questions which I feel can sometimes skew your results.
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  • How to Find a Property Manager

    How to Find a Property Manager
    Aug 19 2025
    Chris Gantz - Patriot Properties Property Management On the How the Internet Has Changed the Real Estate Industry: "Now you have the democratization of that MLS book, right? So that value is completely gone for the broker because everybody can see everybody everywhere at all times." Investing in Real Estate is often a great way to add to your investment portfolio. There are a few main ways to invest, and one of them is to own property that you pay for someone else to take care of the property. This includes preparing the place for rent, marketing the property, and finding some sweet people to rent the place. Chris Gantz of Patriot Properties knows property management and real estate investing. Unlike the usual interviews with investors and agents, Chris brings a boots-on-the-ground perspective, sharing what it’s really like to manage thousands of units across Wisconsin—including multifamily buildings, self-storage, mobile home parks, and short-term rentals. This is the guy doing the things that the other investors pay people to do. Chris is the real deal and explains in candid detail what you need to look for when hunting for your property manager. He also discusses a few things to look for in the rental property you are looking to acquire. Chris delves into Patriot Properties’ innovative decentralized model, how technology is transforming the industry, and the strategies his team uses to stay ahead of the competition—like same-day showings and rapid application processing. He also explains the challenges and perks of active management, pricing strategies, the ever-evolving rental market, and how landlords can maximize returns in both cash-flow and appreciation-focused markets. Listen as Chris explains tips for finding off-market deals and managing tenant relationships (including some wild stories!). If you’re thinking about investing in real estate or want to learn what it takes to truly succeed in property management, you won’t want to miss Chris’s thoughtful insights and candid stories from the field. Enjoy! Visit Chris at: https://patriot-properties.com/ Podcast Overview: 00:00 "Instant Self-Showing Rental Advantage" 05:52 Apartment Leasing: Act Fast Strategy 12:36 Operational Success Determines Investment Outcomes 18:07 Madison Real Estate Investment Surge 22:43 "Challenges of First Property Investment" 29:56 Real Estate Market Evolution Gaps 32:30 "AI Transforming Company Operations" 39:51 Balancing Maintenance with Convenience 43:36 Maintenance Included: No Chargebacks Policy 52:08 Strengthening Client Relationships 54:10 "Value Add Strategy Explained" 01:04:09 Unconventional Property Account Management 01:05:49 Client Communication and Strategy Adjustment Podcast Transcription: Chris Gantz [00:00:00]: I would say so. You know the Burr method, right? House hacking, I think that's always a great way. One of the things I've always said is, in my opinion, you know, one of the fastest ways to make money in real estate is to fix and flip. So if you can find the single family home, you're going to live in it, or the duplex, you're going to live in it, fix it up. While you live there, you're putting in all the sweat equity, do as much work as you can. Foreign. James Kademan [00:00:33]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. We are locally underwritten by the bank of Sun Prairie. Downloadable audio episodes can be found in the podcast link funded drawincustomers.com and today we're welcoming Slash, preparing to learn from Chris Gantz of Patriot Properties. We're going to be talking about property management. So, Kris, how is it going today? Chris Gantz [00:00:59]: Good, good. Excited to be here. James Kademan [00:01:01]: Yeah, thanks for being on the show. I'm excited here because I've interviewed quite a few people in the real estate...
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  • The Founder of HARO

    The Founder of HARO
    Aug 8 2025
    Peter Shankman - Bestselling Author and the Founder of Help A Reporter Out (HARO) On the Value of ADHD in Business: "Faster Than Normal has sort of become the bible for ADHD and the concept that ADHD is a gift, not a curse." The data on entrepreneurs, even C-Suite executives is clear. We happen to lean towards having ADD or ADHD or some form of attention deficit. I'd argue it isn't a deficit, it is more short term focus as an advantage, as it allows for thinking fast, moving fast, making faster decisions and overall, accomplishing more. Peter Shankman, author of Faster Than Normal and founder of HARO (Help a Reporter Out) talks with us today about the limitations of ADHD, as well as the value of owning the diagnosis. He takes us through his entrepreneurial journey that includes many startups, some exits and a few great books. Listen as Peter explains all that he has done and how he has been able to do it, despite his label of having ADHD. Enjoy! Visit Peter at: https://sourceofsources.com/ Podcast Overview: 00:00 From AOL to Dot-com PR 04:36 Startup's Fall and Rebirth 07:29 Backlink Spam and Subscriber Cull 11:56 "ADHD as a Gift: Life-Changing Impact" 14:29 Massive Exposure and Bold Stunts 17:32 Chaotic Printer Smashing Event 21:20 Harrow's Origin: Networking Made Easy 23:58 Email Ads: High Open Rate Value 28:47 Tree Insurance Confusion 32:09 Private Equity's Destructive Impact 33:46 "Entrepreneur's Transition Challenges" 38:02 Unexpected Breakfast Encounter 40:17 Harnessing Your Brain's Potential 42:59 "Early Riser: Avoiding Traffic" Podcast Transcription: Person [00:00:00]: And I think that too many companies sort of forget that they initially started to solve a problem. Right. And maybe, look, maybe I'm just, you know, naive, but I kind of feel that if you work on something to solve a problem, you'll have much better success than you would if you work on something just to make money from it. Agreed. Money will come if you're doing it for the right reasons, I think is the best way to put it right. And so if you're doing it for the right reasons, the money will come. Person [00:00:44]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link funded drawincustomers.com we are locally underwritten by the bank of Sun Prairie Calls and Call Extraordinary Answering Service as well as the Bold Business Book. And today we are welcoming Slash, preparing to learn from Peter Shankman. Peter, I got to read this. You got a lot going on. We got six time best selling author, serial entrepreneur and the founder. This is the most important part that I've found at least of help a reporter out also dubbed the world's most authentic marketing expert. So that's not something you get dubbed a lot or every day. Person [00:01:26]: So Peter, how's it going today? Person [00:01:28]: It's going well. I'd love to know who said that. Person [00:01:30]: Yeah, who did say that? I don't know. It was in your bio. So I just figured somebody important did or somebody observant will call him. Person [00:01:38]: There you go. Person [00:01:39]: Let's. We got a lot of ground to cover and I think we both have a little bit of adhd. So let's roll with it here. Let's start out with the first business you started because it mentioned in your bio that you had sold a couple businesses. Yeah, I don't know how far back you want to go. Person [00:01:56]: So first company I started in the late 90s when the mid-90s I started my career with I had one full time job. I worked in America Online and I helped start and launch the AOL newsroom back when AOL was the Internet. The I left AOL in the late 90s and launched a PR firm that focused on the dot com world because dot coms were blowing up at that point with clients rangi...
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  • Get Into Flow

    Get Into Flow
    Aug 1 2025
    Molly Hildebrandt - Hildebrandt Consulting LLC On Learning and Knowing Thyself: "Being able to help people tap into their unique energy source will help them then be able to figure out where do they get energy? What are the energy drains?." Every professional athlete has a coach. The great athletes typically have an incredible coach. With business professionals, it is no different. But how do you choose a coach? What will the coach help you with? Molly Hildebrandt has a lifetime of experience in the business world and experience, first hand, some challenging times. Challenging enough for her to stop, rethink where she was heading and make a shift. With this awareness she made moves to build a business to help other professionals. We all know that entrepreneurship can be stressful, challenging and sometimes make your mind go a little crazy. This is where a professional like Molly can help. Listen as Molly explains a simple mental test to help you understand who you are, so you can then determine what you can do best to get into the groove of building your successful empire. Enjoy! Visit Molly at: https://www.mollyhildebrandt.com Podcast Overview: 00:00 Unlocking Personal Energy Sources 06:38 Discovering Your Intrinsic Self 12:39 "Overloaded Mental Load" 19:39 Avoiding Burnout Through Prioritization 26:08 Overcoming Imposter Syndrome Struggles 30:25 "Motherhood and Business Expectations" 33:04 "Building Genuine Self-Esteem" 40:52 From Bullying Roots to Leadership 43:35 Choosing Executive Coaching Over Personal Training 52:26 "Handling Criticism and Self-Esteem" 56:10 Empowering Leadership Development Autonomy 59:16 "Parenting: Recognizing Teen Growth Moments" 01:04:39 Mother-Daughter Bonding Through Communication 01:10:32 "Growth Amid Relationship Challenges" Podcast Transcription: Molly Hildebrandt [00:00:00]: Leaders and parents to discover who they are intrinsically, their uniqueness, so they can truly and intentionally lead from who they are, that the whole authentic leadership. James Kademan [00:00:11]: Yeah, you know, we love that word authentic. Molly Hildebrandt [00:00:13]: We love authentic. So authentic leadership. But then we really start to work through different thought processes and understand how their mind and their brain work so that they can dissolve and get to the root issue of various mental wellness hurts, hurdles and challenges. To really help them start stepping into mental resilience and to be able to hold their thought process regardless of what's going on with the kids or with. James Kademan [00:00:42]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. We are locally underwritten by the bank of Sun Prairie. Downloadable audio episodes can be found in the podcast link found@drawincustomers.com and today we are welcoming Slash, preparing to learn from Molly Hildebrandt of Hildebrandt Consulting. Molly, how is it going today? Molly Hildebrandt [00:01:05]: Oh, fantastic. Thank you for having me. James Kademan [00:01:07]: Thank you for being on the show here. Let's just start out with the basic foundation. What is Hildebrandt Consulting? Molly Hildebrandt [00:01:13]: Hildebrandt Consulting is a leadership development company. James Kademan [00:01:16]: All right. Molly Hildebrandt [00:01:16]: I facilitate leaders and parents to discover who they are intrinsically, their uniqueness, so they can truly and intentionally lead from who they are. That the whole authentic leadership. James Kademan [00:01:28]: Yeah, you know, we love that word, authentic leadership. Molly Hildebrandt [00:01:30]: We love authentic. So authentic leadership. But then we really start to work through different thought processes and understand how their mind and their brain work so that they can dissolve and get to the r...
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  • Use Live Video for Business

    Use Live Video for Business
    Jul 25 2025
    James Hatfield - LiveSwitch On the Sealing the Deal Conveniently: "And now people are selling home services from the comfort of their call center, comfort of their truck." Sometimes you need to see some things, in order to make sure you can get your client the right stuff. Most often with contractors that need to give accurate estimates. Someone needs boots on the ground to measure or just see what they're dealing with. But what if you could have the client take some live video, showing you the space and what you need to see? You'd save time, money and get a better connection with your client, working on their schedule. James Hatfield of LiveSwitch has set up this magic for you and your business. He explains how the concept came about, how it helps businesses and the challenges that he and his crew had to navigate along the way. Listen as James explains the value of helping clients help themselves, allowing you to provide better value for your clients. Enjoy! Visit James at: https://www.liveswitch.com/ Podcast Overview: 00:00 Video Tech Revolutionizes Window Cleaning 03:42 Tech-Driven Business Success Story 07:39 Community Giving and Building 13:08 Global WebRTC Innovator Acquisition 14:54 Situational Awareness Tech Expansion 17:11 Global Live Video Infrastructure Leader 23:07 Seamless Video Recording Anywhere 25:25 Enhanced Call Center Connectivity Solution 29:37 Hypergrowth Challenges and Opportunities 30:26 Risky Marketing Investment Concerns 34:59 Effortless Communication Solution 40:06 AI Enhances Speed and Communication 42:03 Team Pushback on Video Calls 44:52 Enhancing Career Pathways 49:43 Rekindling Success: A 20-Year Partnership 53:03 From Adversity to Entrepreneurial Success Podcast Transcription: James Hatfield [00:00:00]: It's not like a FaceTime call. This is actually the reverse of a FaceTime call, meaning if I'm the homeowner and I receive the text now I'm going to see myself large and the salesperson small. So I get to see and the salesperson will have a virtual background. It's all tuned up to do a virtual estimate. And so now the customer can walk through the home and me or if I'm the salesperson in the call center, hey, I'll record everything. The entire video is recorded. I can take remote photos and tap into your camera, take high res photos, take notes, share my screen if I need to walk you through document, hold up your ID if I need a picture of id. And now people are selling home services from the comfort of their call center, comfort of their truck. James Hatfield [00:00:42]: And it's all about speed. To lead. James Kademan [00:00:50]: You have found authentic Business Adventures, the business program that brings you the struggle stories and and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found@drawincustomers.com we are locally underwritten by the bank of Sun Prairie Calls on call Extraordinary Answering service as well as the Bold Business book. And today we are welcoming slash, preparing to learn from James Hetfield of Live Switch. We're going to talk about essentially mobile video for for service businesses. Is that right, James? James Hatfield [00:01:22]: That's right. I'll take you on adventure from me being on a ladder through technology and nonprofits. James Kademan [00:01:27]: Nice. I'm excited because when your crew reached out to me, we actually could have used a service like this during pandemic times. Way back in those days, right. For a hot minute I was working with a guy that was putting together remote window replacement company for your house and getting people to understand how to count their windows. People aren't window experts. This would have really helped so that they could just take a walk with video and the agents on our end could see what they were looking at. So why don't we start with what is the foundation?
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