Épisodes

  • The Business of Rodent Control

    The Business of Rodent Control
    Dec 30 2024
    Kari Warberg Block - EarthKind On Value Beyond the Basic Use of a Product: "And a funny side story to that, when the product first got on the market, we were known as, having a product that saved marriages." Mice are seemingly everywhere. This is especially true if you live or work near a field or open space for the rodents to expand their population. But what if you're not interested in the typical chemical and lethal options for dealing with these pests? Kari Warberg Block, founder of EarthKind, discovered a problem, didn't like the available options for dealing with that problem, created a better solution and built a business on that solution. That alone in the story many entrepreneurs have lived to tell. Kari's story, though built around a dirty subject, has no lack of great insights and valuable stories for you. Kari shares her journey from dealing with a stubborn mouse infestation on her farm to developing a groundbreaking non-lethal pest control product. Inspired by her father's work as an entomologist, Kari set out to create botanical repellents that deter pests without harming them. Her products, Fresh Cab and Stay Away, are now available in over 35,000 stores across the U.S. We'll explore the intelligence of rodents, the environmental impact of traditional pest control methods, and Kari’s strategic approach to business growth and maintaining cash flow. Kari opens up about the personal sacrifices and challenges she faced, including a federal court battle and the intricacies of EPA registration. Listen as Kari explains how she found a need, created a product, built a business and now makes the world a little bit better. Enjoy! Visit Kari at: https://www.earthkind.com Podcast Overview: 08:29 The rodent problem. 12:11 Mice destroyed 400 tomato plants surprisingly. 16:09 Failed remedies, discovered barkless tree mystery. 25:35 Proven success despite initial skepticism and competition. 29:25 Rodents relocated from factory to racetrack concessions. 35:27 Debt-free growth through savvy cash flow management. 41:28 New CEO manages; leader focuses on strategy. 46:59 Dad transitioned to successful, people-focused businessman. 50:21 Compassion and conflict drive truth and excellence. 54:50 Report mistakes to improve, not blame others. 01:02:49 Know customers; seek referrals for success. Podcast Transcription: Kari Warberg Block [00:00:00]: Then they'll come in your house and, you know, garage door's open. They're like, oh, let's go. Garage door's open and run-in, and they'll be able to find dog food or warmth. And people don't even know when they've invaded the house until it's too late because they're so sneaky. James Kademan [00:00:17]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and strengths and successes of business owners across the land. Downloadable audio episodes can be found On the podcast link found at DrawOnCustomers.com. We are locally underwritten by the Bank of Sun Prairie, Calls On Call Extraordinary Answering Service, as well as The Bold Business Book. And today, we're welcoming slash preparing to learn from Kari Warberg Block, the founder of EarthKind. And Keri, I am excited to talk to you because you are venturing into an area of business that I didn't even know existed. So I'll just have you tell the people what EarthKind is, and we'll get this party started. Kari Warberg Block [00:00:58]: Well, great. I'm happy to be here with you and, appreciate appreciate everything here. I'd love love to share this story. We're an innovator in the category of pest control. Before my company came along, 98% of everything sold to control a pest was a poison or a kill method. Being a mom, having kids, having pets, that didn't sit so well with me when when it was my job to control pests on our farm. So I invented a brand new way to control pests that w...
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  • Creative Marketing Strategies

    Creative Marketing Strategies
    Dec 20 2024
    John Dwyer - Institute of WOW On the Best Strategy for Success: "Prove to people that you can help them by actually helping them." We all need to market our businesses, but we also want to have fun. Did you know that often, the most fun in marketing is also the most successful? John Dwyer of the Institute of WOW takes this to another level and shares some incredible marketing insights to get your brain thinking of ways to market your business. We'll explore fascinating case studies—like how a sweepstakes promotion catapulted an Australian resort’s occupancy rates and how a turf farm sold three miles of grass in just three days. Get ready to hear about boosting business with Facebook contests, running successful B2B promotions, and even hiring Jerry Seinfeld into a hugely successful campaign for an Australian bank. Whether you’re a seasoned entrepreneur or just starting out, John Dwyer’s marketing insights will offer valuable lessons and inspire you to embrace a "why not" attitude in your business pursuits. Listen as JD explains, in simple, easy to use action steps, how you can market your business. Enjoy! Visit JD at: TheInstituteOfWow.com and https://getmorejd.com/ Podcast Overview: 00:00 Interest rates affect consultancy fee negotiations. 09:47 Join forces to sell holiday vacation vouchers. 14:51 Discount is 10%, disguised as gas promotion. 16:06 Insurance covers big prizes; stimulates product sales. 21:37 Offer landscapers premium beer for lawn work. 27:53 Inappropriate promotion idea involving deceased relatives. 35:27 Ugly fence contest generated many new leads. 42:04 Lobster Cave grew by collecting customer details. 47:59 Room given free; resold at various prices. 51:24 Help people by actually helping them first. 55:21 Answering all calls increased revenue by $15k/week. Podcast Transcription: John Dwyer [00:00:00]: Look. I'm a digital marketing agency and deal with a 25 year old. But if you need heart surgery for your business, and you do, let's just say it was heart surgery for you, we do actually use the guy that just came out out of medical school, and he's 25, and he says, listen. I've never done this heart surgery before. I've learned all about how to do it at at college. I'm gonna give this a hell of a good shot. Okay. Or would you give it to the guy with a few wrinkles that has been around the block a few times who says, look. John Dwyer [00:00:24]: I can do this in my sleep. James Kademan [00:00:27]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie, calls on call extraordinary answering service, as well as the Bold Business Book. And today, we're welcoming slash preparing to learn from JD of the Institute of Wow. And today, we are talking marketing. So JD, how is it going today? John Dwyer [00:00:57]: Thank you very much, James. And so that, they, whoever's watching or listening to this doesn't think that I've got a completely weird name. My name is John Dwyer, but I get the initials JD all the time. And as I said to you before we started the recording, I get lots of other names, but we won't go through that. James Kademan [00:01:11]: Yeah. Right. Right. JD's cool. JD's cool. So Institute of Wow, I'm excited to hear this because I I looked at your website, all the marketing stuff you have going on. Let's start with the big story that you have on there with getting Jerry Seinfeld to work with you at a bank in Australia. John Dwyer [00:01:27]: Yeah. And, James, that was about a dozen years ago, and, I've milked milked the daylights out of that, of course, as one would. And, I remember on one occasion in the 3 years that I went back as a forc...
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  • Create a Marketing Machine – 300th Episode!

    Create a Marketing Machine – 300th Episode!
    Dec 12 2024
    Joe Rare - Level 9 Virtual On Using Technology With a Purpose: "What they wanna do is use the data that they can capture to improve the experience they deliver to you." We each have a to-do list that is seemingly miles long. On that list, somewhere, is to market our business so we can grow. But you also have all of the day to day minutiae to take care of. Joe Rare has been an entrepreneur for years and has survived and evolved his brands to help elevate other businesses. Through Level 9 Virtual he has found a way to hire, vet and assign projects to help other entrepreneurs get their to do list whittled down. Like any serial entrepreneur, Joe also has another blossoming business, VisitorMatch. This is a business designed to turn casual website visitors into prospects, and then into sales. In this candid conversation, we get to learn more about Joe's expertise in visitor tracking for small businesses, where he lays out cost-effective strategies focusing on target advertising and data-driven approaches. This includes a captivating explanation of how pixels and in-market data can efficiently connect businesses with potential customers without breaking the bank. Joe also brings to light the intricate processes behind hiring and training Virtual Assistants (VAs), with a special focus on the high-quality talent from the Philippines. Plus, you'll hear about his dramatic financial turnaround, lessons learned from managing remote teams, and the pitfalls he's faced from regulatory challenges in his previous ventures. Listen as Joe shares some best practices for hiring, as well as what the future of marketing can do for your business. Enjoy! Visit Joe at: https://joerare.com/ Level 9 Virtual - https://www.level9virtual.com/ Wedding Booking System - https://weddingbookingsystem.com/ VisitorMatch - https://visitormatch.com Premier Vacation Partners - https://premiervacationpartners.com Podcast Overview: 00:00 Realized potential to start a VA company. 04:17 Marketing agency failed due to unsustainable overhead. 07:48 Government and finance are interconnected, influencing everything. 10:11 Global orders vanished; money held since 2014. 14:17 Learning risks as supplement entrepreneur too late. 16:50 Training ensures outsourced team members' success and retention. 20:19 Managing remote teams was challenging pre-video conferencing. 22:57 Philippine team: Loyal, passive, not proactive, aggressive. 28:00 Verify actions, conduct background checks, contact references. 30:19 Full-scale recruitment process through ads, filtering. 32:27 Embracing failure accelerates growth and success. 36:34 Gives free honeymoon with wedding venue booking. 39:40 Collect personal data using IP or pixel methods. 43:54 Data collection enhances user experience and value. 47:00 Plan to leave social media, delay kids' use. 50:35 Most male marketing discarded before entering home. 52:08 Target active searchers; use in-market data. Podcast Transcription: Joe Rare [00:00:00]: And then once we did it with 1 batch of of growth, it's like, well, now we know we're going to grow again. So just replicate it and then replicate it and then replicate it. And that's kind of how we we built. James Kademan [00:00:13]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at DrawInCustomers.com. We are locally unwritten by the Bank of Sun Prairie, Calls On Call Extraordinary Answering Service, as well as The Bold Business Book. And today, we're welcoming, slash preparing to learn from Joe Rare of Level 9 virtual. So, Joe, how is it going today? Joe Rare [00:00:41]: Oh, it's good. Thanks for having me. James Kademan [00:00:42]: I appreciate it. I'm excited to learn more of what you got because wh...
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  • Reinventing Your Career

    Reinventing Your Career
    Dec 6 2024
    John Tarnoff - Reinvention Group On Realizing You May Need a Change: "What often happens in mid career is that you kinda look around and go, what are you doing now? What's the purpose of all this?" If you do what you've always done, you'll get what you've always got. That rings true even more as you think of changing your career. But how do you change your career? How do you shift your skillset to fit a new job that you feel you'd be better suited for? What job do you work at to be happy? John Tarnoff is a career transition expert. He has been on some wild entrepreneurial journeys from Hollywood to the dot com era in the 90s. Now he is helping his clients find their dream job. This insightful conversation with career strategist and executive coach, John Tarnoff begins with his job experience and paints a picture of what he has learned to help others. John sheds light on the ever-evolving landscape of job hunting and professional development. From the critical importance of a robust LinkedIn profile to the inherent flaws in traditional job application processes, John offers practical advice for job seekers at all career stages. We explore effective networking techniques, the power of a compelling career narrative, and strategies for tackling employment gaps. Listen as John shares his perspectives on the unique hurdles faced by older professionals and provides actionable tips for navigating job interviews with untrained recruiters. We discuss the value of vulnerability, maintaining a positive team culture, and leveraging your "superpower" to stand out in the professional world. Enjoy! Visit John at: https://johntarnoff.com/ Podcast Overview: 00:00 Opted for Flash over 3D for animation. 06:18 Conversational database mimics shallow human interactions. 12:32 Entertainment relies on franchises, pre-sold material. 19:03 Adapting growth mindset crucial for career progression. 23:54 Job struggles for older professionals; interview issues. 30:32 Prepare interview team: coordination, training, focus. 36:34 Define superpower, build community, ensure thought leadership. 43:49 Consider past experiences to identify fulfilling elements. 49:06 Enhance LinkedIn to uniquely showcase your skills. 50:31 AI inflates job applications; prioritize building relationships. 01:00:50 Embrace passion; no need to force conversation. Podcast Transcription: John Tarnoff [00:00:00]: Number 1, define your superpower. What is the particular set of skills, experiences, attitudes, preferences, values that you represent, and what do you deliver with it? James Kademan [00:00:16]: You have found Authentic Business Adventures, the business program that brings you the struggle, stories, and triumphant successes of business owners across the land. Downloadable audio episodes can be found on the podcast link found at draw On customers dot com. We are locally underwritten by the Bank of Sun Prairie, Calls On Call Extraordinary Answering Service, as well as The Bold Business Book. And today, we're welcoming slash preparing to learn from John Tarnoff of the Reinvention Group, which we are gonna be talking about careers and career transition. So, John, how are you doing today? John Tarnoff [00:00:47]: Doing great, James. Thanks for having me on your show. James Kademan [00:00:50]: Yeah. You know, I'm excited to chat with you because as an entrepreneur, I get the the luxury, we'll call it, of hiring people. And it is it's rare that I think about what it was like on the other side to be the interviewee. And I saw your name come across, and I was like, when was the last time that I had a job interview? And I thought, when is the last time that you had to go through all these things that people that aren't entrepreneurial have to go through. And it's it made me kinda pause and think, like, what what do they have to go through? I don't even know what the world's like now on that ...
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  • Legal Help for Your Business

    Legal Help for Your Business
    Nov 29 2024
    Carolyn Jahnke - Athena Legal Solutions LLC On the Spirit of Entrepreneurs: "In the entrepreneurial world, we all know that there's plenty of room at the table for all of us. And so we're happy to share all the horrible mistakes we made doing it, and so that you don't go through that pain." Business owners will need to meet and use a business attorney at some point in their entrepreneurial journey. Whether you need advice to make sure you follow the rules, or you end up with a customer that skipped paying you, attorneys are a fact of life as an entrepreneur. Carolyn Jahnke, the founding attorney of Athena Legal Solutions has found this need and brought to small business the solution they need. Carolyn shares invaluable legal advice for small business owners, delving into important topics like LLC formation, the complexities of filing requirements, and the impact of the Corporate Transparency Act. She offers practical strategies for protecting your business, from trademarks and copyright to risk management and client contracts. Carolyn also opens up about her journey from corporate law to running her own firm, highlighting the significance of networking, referrals, and building connections within the local business community. With a special focus on helping women entrepreneurs, Carolyn's firm aims to provide wisdom and comprehensive legal solutions in a flexible, supportive environment. Tune in to gain insights into managing legal challenges, understanding the nuances of intellectual property, and the importance of legal structures in safeguarding your business. Listen as Carolyn explains her legal philosophy of how to help small business owners, as well as how she built her law practice to help others and keep her schedule where she wants it to make sure she can enjoy life. Enjoy! Visit Carolyn at: https://athenalegalsolutionsllc.com/ Podcast Overview: 05:10 Uncertainty in podcast success and hypothetical scenarios. 09:07 City says business can't operate in neighborhood. 10:37 Consult your accountant for personalized tax advice. 13:23 Most people are good; legal letters persuade. 18:21 Food entrepreneurs often have extensive industry knowledge. 19:29 Discussing business risks and trademark considerations. 23:26 Trademarks protect service-related symbols and sounds. 27:11 Copyright changes invalidate existing registration; frequent updates complicate. 29:12 Business value critical for using AI-generated content. 32:27 Surprise seeing own book listed as used. 37:23 Legal helps businesses balance goals and risks. 40:26 Proof of ownership required; combats money laundering. 42:00 Law introduction delayed; lawsuits followed implementation. 45:47 Confused about money laundering form complexity. 48:59 Entrepreneurs collaborate; corporate competes for position. Podcast Transcription: Carolyn Jahnke [00:00:00]: Like you don't have to form an LLC, right? Like that's not. James [00:00:03]: You do not. That is true. Carolyn Jahnke [00:00:04]: You do not, right? So you could choose to leave all your business and personal assets intermingled. But now you're putting your personal assets at risk if something happens in your business and vice versa. James [00:00:17]: So Yeah. Is that Carolyn Jahnke [00:00:18]: a risk you On take? James [00:00:21]: You have found Authentic Business Adventures, the business program that brings you the struggles, stories, and triumphs and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at draw in customers dot com. We are locally underwritten by the Bank of Sun Prairie, and today, we're welcoming slash preparing to learn from Carolyn Jahnke, the founding attorney of Athena Legal Solutions. So Carolyn, how is it going today? Carolyn Jahnke [00:00:46]: Good. How are you? James [00:00:47]: I am excited. We're talking business law.
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  • How to Build a BBQ Sauce Empire

    How to Build a BBQ Sauce Empire
    Nov 15 2024
    Walter Kinzie - Kinzie Foods On the Appreciating the Opportunity: "How did I land on the stage where I'm literally giving the cue for the transition of power to happen, and one president leaves office as another president goes? And I I was directing that moment in history." There are a few defining moments in our lives as entrepreneurs. The phone call that was the driver for a row of dominoes falling that caused you to end up in the perfect spot. Maybe even meeting the right person at the right time. Walter Kinzie of Kinzie Foods has reflected on those moments and has learned to cultivate them. Walter shares his dynamic journey from organizing landmark events, including the 2017 presidential inauguration, to building upon his aunt's legacy with an incredible barbecue sauce line. Walter opens up about his initial forays into event planning, the pivotal moments that shaped his career, and how he leverages his vast experience to ensure unparalleled client satisfaction. Walter also shares his entrepreneurial pivot into the world of gourmet barbecue sauce. Discover how a personal passion project evolved into Kinzie Foods, blending meticulous product development with a strong focus on premium customer experiences. Leo offers insights into his strategies for direct-to-consumer sales, the importance of quality packaging, and the philosophy behind creating a memorable brand. Listen as Walter shares the business tips to help you make those magic moments happen. Prepare for an incredible interview with a dynamic entrepreneur. Maybe enjoy some BBQ while you listen. Enjoy! Visit Walter at: https://kinziefoods.com/ Podcast Overview: 00:00 Accidental business started with barbecue sauce gifts. 05:45 Started small, grew rapidly, expanded to flavors. 14:26 Twist top ensures clean barbecue sauce experience. 15:55 Targeting gourmet home chefs with diverse products. 22:15 Prioritizing quality and customer experience through investment. 26:16 Product for foodies excites more than essentials. 35:19 Family recipe requires precise cooking for flavors. 41:28 Dad orchestrated community show in small Kansas town. 43:22 Determined to produce presidential inauguration someday. 47:45 Countless decisions create meaningful, memorable events. 54:46 Networking chain leads to directing presidential transition. 01:01:30 Drive-in concerts brought joy during COVID shutdowns. 01:04:22 Band behavior reflects management's communication failures. 01:09:02 Artist flopped; cover band quickly salvaged event. 01:15:10 Helped produce first CFP national championship game. Podcast Transcription: Walter Kinzie [00:00:00]: And I made a, I made a commitment to myself that night on 2 things. Number 1, I verified that I absolutely did wanna put on concerts for a living, but number 2, also told myself I'd never let myself or anybody else limit how high I could go. James Kademan [00:00:15]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at draw in customers.com. We are locally underwritten by the Bank of Sun Prairie, calls on call extraordinary answering service, as well as the Bold Business Book. And today, we're welcoming slash preparing to learn from Walter Kinsey of Kinsey Foods. And, Walter, before I get you going here, I just wanna let the audience know Walter has done way more than, I'm gonna dare say most of my guests, certainly more than me. So I'm excited to talk to you. Walter, how is it going today? Walter Kinzie [00:00:57]: Man, pleasure's all mine. I'm grateful for this opportunity. And, you know, it's going it's a great day. And, you know, it's a interesting day in America, but, Yeah. James Kademan [00:01:07]: It is. Walter Kinzie [00:01:08]: But, you know, across the board,
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  • How to Market You Business Online | Tara Ingalls

    How to Market You Business Online | Tara Ingalls
    Nov 8 2024
    Tara Ingalls - Tingalls Graphic Design On the How to Focus On a Specific Target: "What area of your business do you want to see move forward? And be very specific about your goal." Businesses need to market to survive. They need to market well to thrive. But how is a business supposed to market online when there are so many channels and an audience that flows from platform to platform? Tara Ingalls, on her third exciting visit to this podcast and founder of Tingalls Graphic Design, brings a wealth of knowledge from her 25 years in business. Our discussion dives deep into the intricacies of advertising, contracts, and the ethics and challenges small businesses face in digital marketing. From navigating misleading SEO services to harnessing AI in design, Tara shares both her personal experiences and professional advice. We'll also explore the power of social media, with Tara emphasizing platforms' roles in customer service and engagement rather than just sales. She'll share her strategies for leveraging Facebook and LinkedIn effectively, while also shedding light on the importance of setting clear marketing goals and having a robust digital presence through well-optimized websites. Listen as Tara offers a glimpse into Tingalls' unique company culture and her distinctive management style, proving that prioritizing employee well-being can drive productivity. Enjoy! Visit Tara at: https://tingalls.com/ Digital Marketing Partner Checklist: https://tingalls.com/tips/2023/09/digital-marketing-partner-checklist/ Podcast Overview: 04:21 Focus on one platform; it's not a sales tool. 06:48 Social media affects behavior and consumption habits. 12:14 Boost strategically using analytics; spend wisely. 12:58 Review insights regularly to boost engagement. 17:36 Set clear, measurable, time-bound marketing goals. 21:08 Instagram isn't ideal for targeting older demographics. 24:15 Companies overcharge small businesses for inadequate services. 28:49 Set clear goals when hiring a marketing company. 30:29 Include clear rates, tools, timelines, and commitments. 33:02 Clarify reporting: layman's terms or technical jargon? 36:45 Generative AI enhances images; ethical clarity needed. 41:53 AI generated content replaces traditional design work. 45:05 Websites cheaper than Tingles would terrify me. 48:07 Ensure logo uniqueness with Google image check. 51:52 Tingles 3-month hands-on internship for designers. 55:37 Seeking easygoing, adaptable team member for growth. 58:04 Prioritized well-being over business during COVID. Podcast Transcription: Tara Ingalls [00:00:00]: I was on the phone, with somebody doing a marketing consult and found out that they're paying a company out of state for, about $52100 a month, and they don't know whether that's translating into business for them. James [00:00:14]: You have found Authentic Business Adventures. The business program that brings you the struggle stories and triumph and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at draw in customers dot com. We are locally underwritten by the Bank of Sun Prairie, and today, we're welcoming slash preparing to learn from Tara Ingalls of Tingle's design for the 3rd time. Mhmm. That's how awesome of a guest you are. Tara Ingalls [00:00:38]: 3 Pete. James [00:00:39]: 3 Pete. So welcome to the show. Tara Ingalls [00:00:41]: Thank you for having me. James [00:00:42]: Thanks for being on here. So tell me a story. Let's just start with the the beginning, way back when. Tara Ingalls [00:00:49]: You always have me start in the beginning. James [00:00:51]: I know. Well, just for the people that weren't lucky enough to watch the first two. Tara Ingalls [00:00:53]: So I shouldn't look at the camera? I should look at you? No. James [00:00:55]: Just look we're just chilling.
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  • How to Build Your Photography Business | Beth Skogen

    How to Build Your Photography Business | Beth Skogen
    Nov 1 2024
    Beth Skogen - Beth Skogen Photography On the Having the Eye for Beauty: "I think everybody's beautiful. Everybody." There is no such thing as an entrepreneur with just one idea. Beth Skogen is a living embodiment of that fact. Beth has a compelling journey that began with an internship at the prestigious VII Photo Agency in New York. Since starting her own photography business in 2009, she's captured authentic moments for businesses, families, and individuals, emphasizing original imagery over stock photos. Beth's entrepreneurial spirit extends beyond the lens. This is where it gets very interesting. She's also the founder of the Vegan Sausage Fest, an event that offers plant-based food creations as a delicious alternative to traditional meat-heavy festivals. Held on Memorial Day weekend, the festival has grown from a shared dream with her friend Lauren to a community event attracting over 1500 participants. Beth’s dedication to a vegan lifestyle even led her to start a vegan cycling team for RAGBRAI, a seven-day annual bike ride across Iowa. Her team, Powered by Plants Cycling, ensures that vegan participants have access to nutritious meals while on the road. Listen as Beth details how she built her photography business and rolled with a few changes, as well as how she started other ventures targeting a healthy lifestyle. Enjoy! Visit Beth at: Beth Skogen Photography: https://bethskogen.com/ Powered by Plants Cycling: https://www.poweredbyplantscycling.com/ Vegan Sausage Fest: https://www.vegansausagefest.com/ The Vibrant Veg: https://www.thevibrantveg.com/ Heartland Farm Sanctuary: https://heartlandfarmsanctuary.org/ IG: @bethskogen @poweredbyplantscycling @vegansausagefest Podcast Overview: 04:43 Learning photography licensing; met photographers, inspired. 09:10 Internships helped transition to documentary photography business. 12:14 Friend documented birth; inspired me to photograph. 16:02 On-call birth duties caused scheduling conflicts. 18:37 Guiding options for hand placements during photos. 20:01 Helping people feel beautiful and comfortable photographed. 23:53 Ensure hair, bangs, and necklace placement correct. 28:00 Love capturing portraits and family life moments. 32:02 Volunteers chop salads, feed and muck stalls. 34:24 Volunteer or donate for Pasture Pals updates. 37:17 Laura Montalbano accepted my culinary request. 40:32 Planning campsites and unloading supplies for RAGBRAI. 41:54 Many food options, scarce healthy vegetable options. 45:23 Unique bao bun: Asian slaw, Sriracha aioli. 50:42 Loved the unique bean patty at bar. Podcast Transcription: Beth Skogen [00:00:00]: This isn't the best side of my face. And my response to that is, well, let's do both, and you'll get to choose later because you never know. James Kademan [00:00:11]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Download downloadable audio episodes can be found in the podcast link found at draw On customers dot com. We are locally underwritten by the Bank of Sun Prairie, and today we're welcoming slash preparing to learn from Beth Skogen of Beth Skogen Photography. So Beth, how is it going today? Beth Skogen [00:00:36]: I'm good. It's Thursday. James Kademan [00:00:38]: It is Thursday. I'm excited. I'm excited because I've known you, I think, since a long time when there were not so many digits in the 2000. And people said 10 years ago, and you thought you're talking about the nineties. So let's start with Beth Skogen Photography. Beth Skogen [00:00:54]: Mhmm. James Kademan [00:00:54]: What do you take pictures of? Beth Skogen [00:00:58]: I photograph people. Okay. Let's see. I photograph for businesses. I take branding photos, lifestyle photos. I also photograph families and interiors,
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