Are you a coach or entrepreneur struggling to make sense of marketing? In this eye-opening episode of The Mindful Coach Podcast, I sit down with John Watson, a sales and marketing coach with over 25 years of experience. John shares his journey from campaign-focused marketing to a holistic, systems-thinking approach that prioritizes intentionality and leadership.

John reveals how his background in environmental science and geography shaped his unique perspective on marketing:

• Viewing marketing as an integrated system
• Focusing on the customer's journey through the business
• Bringing order and structure to the often chaotic world of marketing

• Understand your maximum cost of acquisition and sale
• Develop a clear value proposition and competitive distinction
• Create an offer hierarchy that aligns with your business goals

John emphasizes the importance of being an expert in your own business, even if you can't be an expert in all aspects of marketing.

Discover how John's concept of "ways of being" can transform your approach to marketing:

• Be intentional about your goals and strategies
• Commit to your plan while remaining flexible
• Engage vendors and team members in achieving specific outcomes

• Start with the end in mind
• Create a roadmap for cultivating long-term customer relationships
• Regularly assess performance and adapt quickly

John's book, "Being Profitable," offers a comprehensive roadmap for business development that goes beyond tactics to focus on the fundamental principles of effective marketing.

Whether you're just starting out or looking to refine your existing marketing strategy, this episode provides valuable insights into creating a more intentional, effective approach to growing your coaching or entrepreneurial business.

Takeaways:

• In this episode, we discussed the profound challenges inherent in marketing for coaches and professionals dedicated to mindfulness and helping others.
• We emphasized the necessity of aligning marketing efforts with one's authentic mission to effectively communicate the value of one's services.
• The conversation highlighted the importance of understanding the financial fundamentals of marketing to ensure sustainable business practices.
• Listeners were encouraged to approach marketing with a mindset of intentionality and commitment to their objectives for greater success.
• We explored how a well-structured marketing strategy can lead to meaningful engagement and profitable outcomes for businesses.
• The episode underscored that cultivating a clear understanding of one's target audience is paramount in driving successful marketing efforts.

Connect with John at https://accruemarketing.com/

And check out his book: BEing Profitable on Amazon:

https://www.amazon.com/Being-Profitab...

If you'd like to connect with Brett and his work, check out https://themindfulcoach.com