Are you a coach or entrepreneur struggling to make sense of marketing? In this eye-opening episode of The Mindful Coach Podcast, I sit down with John Watson, a sales and marketing coach with over 25 years of experience. John shares his journey from campaign-focused marketing to a holistic, systems-thinking approach that prioritizes intentionality and leadership.

John reveals how his background in environmental science and geography shaped his unique perspective on marketing:

• Viewing marketing as an integrated system
• Focusing on the customer's journey through the business
• Bringing order and structure to the often chaotic world of marketing

• Understand your maximum cost of acquisition and sale
• Develop a clear value proposition and competitive distinction
• Create an offer hierarchy that aligns with your business goals

John emphasizes the importance of being an expert in your own business, even if you can't be an expert in all aspects of marketing.

Discover how John's concept of "ways of being" can transform your approach to marketing:

• Be intentional about your goals and strategies
• Commit to your plan while remaining flexible
• Engage vendors and team members in achieving specific outcomes

• Start with the end in mind
• Create a roadmap for cultivating long-term customer relationships
• Regularly assess performance and adapt quickly

John's book, "Being Profitable," offers a comprehensive roadmap for business development that goes beyond tactics to focus on the fundamental principles of effective marketing.

Whether you're just starting out or looking to refine your existing marketing strategy, this episode provides valuable insights into creating a more intentional, effective approach to growing your coaching or entrepreneurial business.

Takeaways:

• In this episode, we discussed the profound challenges inherent in marketing for coaches and professionals dedicated to mindfulness and helping others.
• We emphasized the necessity of aligning marketing efforts with one's authentic mission to effectively communicate the value of one's services.
• The conversation highlighted the importance of understanding the financial fundamentals of marketing to ensure sustainable business practices.
• Listeners were encouraged to approach marketing with a mindset of intentionality and commitment to their objectives for greater success.
• We explored how a well-structured marketing strategy can lead to meaningful engagement and profitable outcomes for businesses.
• The episode underscored that cultivating a clear understanding of one's target audience is paramount in driving successful marketing efforts.

Connect with John at https://accruemarketing.com/

And check out his book: BEing Profitable on Amazon:

https://www.amazon.com/Being-Profitab...

If you'd like to connect with Brett and his work, check out https://themindfulcoach.com

Have you ever wondered about the healing potential of psychedelic microdosing? In this eye-opening episode of The Mindful Coach Podcast, I sit down with Leslie Draffin, a women's somatic coach and psychedelic microdosing guide, to explore the transformative power of sacred earth medicine.

• • The subtle yet powerful effects of regular microdosing on mental clarity and emotional resilience
• • How larger doses can catalyze profound breakthroughs and spiritual insights
• • The importance of intention-setting and integration practices when working with psychedelics

We address common concerns about exploring psychedelic healing, including:

• • How to research local laws and find reputable resources
• • The value of working with experienced guides and integration coaches
• • Weighing potential risks against therapeutic benefits

Leslie emphasizes the body's innate healing intelligence, encouraging listeners to:

• • Trust their intuition when exploring new healing modalities
• • Identify personal "touchstones" that foster a sense of safety and connection
• • Cultivate a daily practice of intentional self-connection, even if just for a minute

Whether you're curious about psychedelic healing or simply seeking new ways to enhance your well-being, this conversation offers valuable insights into the intersection of ancient wisdom and modern therapeutic approaches. Join us as we explore the potential of microdosing to facilitate profound personal growth and healing.

Takeaways:

• The podcast emphasizes the transformative power of somatic practices in healing trauma and fostering self-acceptance.
• Leslie discusses her journey from a successful news anchor to a somatic coach specializing in women's health.
• Microdosing with psychedelics is presented as a potential method for overcoming deep-seated wounds of unworthiness and mental health challenges.
• The importance of connecting with nature and understanding one's body is highlighted as a pathway to personal healing and authenticity.
• Listeners are encouraged to explore their own cycles and rhythms, fostering self-awareness through practices like breath work and movement.
• The conversation underscores the necessity of trusting one's body to guide personal healing journeys and the significance of intentionality in this process.

Links referenced in this episode:

• mindfulcoachassociation.com
• howtochangeyourmind.com
• LeslieDraffin.com

Have you ever considered the power of mindful movement to transform your life? In this enlightening episode of The Mindful Coach Podcast, I sit down with Rob Owen, a former school principal turned movement specialist, to explore the profound impact of integrating breath, movement, and focus.

Rob's journey into mindful movement began after a life-altering car accident at 17. This experience led him to discover the healing potential of Tai Chi and Qigong, practices that have since become central to his personal and professional life.

• How mindful movement can help manage stress and burnout
• The importance of slowing down to gain clarity and focus
• Techniques for integrating breath, movement, and intention

As an educator, Rob has successfully implemented mindful movement practices in classrooms, helping students with ADHD and anxiety find calm and focus. He discusses:

• The benefits of short, daily mindfulness practices for students
• How teachers can use these techniques for classroom management
• The potential for mindful movement to reduce burnout in education

Rob demonstrates a simple yet powerful exercise that anyone can do to start experiencing the benefits of mindful movement:

• Coordinating breath with gentle arm movements
• Focusing attention on specific body parts or sensations
• Practicing for just a few minutes each day

While Rob's work focuses on education, the principles he shares can benefit anyone looking to:

• Reduce stress and anxiety
• Improve focus and productivity
• Cultivate a greater sense of presence in daily life

Whether you're an educator, a professional dealing with high-stress situations, or simply someone looking to bring more mindfulness into your life, this episode offers practical insights and techniques to help you harness the power of mindful movement.

Join us as we explore how integrating breath, movement, and focus can lead to a more balanced, centered, and fulfilling life.

Takeaways:

• The integration of mindful movement into daily practice enhances overall well-being and emotional balance.
• Mindful practices such as Tai Chi and Qigong can significantly alleviate stress and anxiety in educational settings.
• Teachers who engage in mindfulness techniques demonstrate improved presence and effectiveness in their classrooms.
• Establishing a consistent mindful movement practice can foster resilience and creativity in students with neurodivergent challenges.
• A profound connection exists between breath, movement, and focused attention, which cultivates a more centered experience.
• Mindfulness training contributes to developing emotional regulation and reduces impulsivity in children with ADHD.

Links referenced in this episode:

• movetofocus.com
• TheMindfulCoach.com