Back2Skool

Auteur(s): Luke Hodson
  • Résumé

  • You are now rockin' with Back2Skool: The podcast decoding youth + culture. Tune in as your boy Luke Hodson, along with some of the world's leading CMOs, academics, industry leaders, cultural engineers and consumers unpack Gen-Z's motivations, mindsets, ideologies and associated sub-cultures.
    © 2024 Back2Skool
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Épisodes
  • Back2Skool EP.07 ft. Frontline Inner-city Youth Panel
    May 2 2023

    Watch EP.07 NOW!.

    In this episode of Back2Skool, we welcome three inner-city young people onto the show to share real-life insights into their thoughts on life, culture and brands.

    It's a sick glimpse into the youth market and a fascinating chance for brands to hear the voices that are a huge part of your brand's success. Thanks, Scarlett, Teshan and Nayhal, for joining the show.

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    To get in touch, please find us online at Nerds Collective

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    45 min
  • Back2Skool EP.06 ft. Rap Music & Cultural Academic – Dr Joy White
    Apr 18 2023

    Listen here to our latest episode of Back2Skool ft. Dr Joy White, author of Urban Music and Entrepreneurship: Beats, Rhymes and Young People’s Enterprise, the first book to foreground the socio-economic significance of the UK rap music economy, with particular reference to Grime music.

    Joy is a critically acclaimed author, lecturer and leading authority on social mobility, youth violence and Grime culture.

    She tells us about:
    - Young black lives in the inner city
    - The role brands can play in supporting underprivileged communities
    - Inner city black enterprise culture

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    You can find Dr Joy White online here: Amazon, Website and Twitter

    To get in touch, please find us online at Nerds Collective

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    49 min
  • Back2Skool EP.05 ft. Futurist – Will Higham
    Apr 4 2023

    If you’re interested in understanding future industry trends, you gotta check out our latest episode of Back2Skool.

    Check out EP04 as I chat to the main man Will Higham, futurist, strategist, speaker, and the CEO of Next Big Thing takes us through future consumer needs and industry trends.

    He shares:

    - Reasons why certain brands are going to have to adapt or die
    - What trends will become vitally important over the next five years
    - His thoughts about the rejection of traditional power verticals

    If you want to stay ahead of the game, listen to Will, it is a dope conversation.

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    You can find William Higham online here: LinkedIn, Website and Twitter

    To get in touch, please find us online at Nerds Collective

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    57 min

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