Watch EP.07 NOW!.

In this episode of Back2Skool, we welcome three inner-city young people onto the show to share real-life insights into their thoughts on life, culture and brands.

It's a sick glimpse into the youth market and a fascinating chance for brands to hear the voices that are a huge part of your brand's success. Thanks, Scarlett, Teshan and Nayhal, for joining the show.

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To get in touch, please find us online at Nerds Collective

Listen here to our latest episode of Back2Skool ft. Dr Joy White, author of Urban Music and Entrepreneurship: Beats, Rhymes and Young People’s Enterprise, the first book to foreground the socio-economic significance of the UK rap music economy, with particular reference to Grime music.

Joy is a critically acclaimed author, lecturer and leading authority on social mobility, youth violence and Grime culture.

She tells us about:
- Young black lives in the inner city
- The role brands can play in supporting underprivileged communities
- Inner city black enterprise culture

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You can find Dr Joy White online here: Amazon, Website and Twitter

To get in touch, please find us online at Nerds Collective

If you’re interested in understanding future industry trends, you gotta check out our latest episode of Back2Skool.

Check out EP04 as I chat to the main man Will Higham, futurist, strategist, speaker, and the CEO of Next Big Thing takes us through future consumer needs and industry trends.

He shares:

- Reasons why certain brands are going to have to adapt or die
- What trends will become vitally important over the next five years
- His thoughts about the rejection of traditional power verticals

If you want to stay ahead of the game, listen to Will, it is a dope conversation.

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You can find William Higham online here: LinkedIn, Website and Twitter

To get in touch, please find us online at Nerds Collective

Back2Skool ft. Author & Cultural Connoisseur - King ADZ

Back2Skool: The podcast decoding youth + culture latest EP.04 features the legendary King ADZ – the streetwear VETERAN, published author, documentary maker, and cultural connoisseur.

King ADZ and Luke Hodson discuss the origins of street culture and …


🎨 The changes he made to tap into his creativity more effectively.
✍🏻 How writing is the genesis of creativity: the pure source!
🤝🏻 What brands must focus on value trades when engaging culture
🧢 How Streetwear is the number one global youth expression

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You can find King Adz online at: Instagram and Amazon

To get in touch, please find us online at Nerds Collective

Check out EP02 for our conversation with Brixton-born marketing legend Nadia Kokni 🏆.

Nadia shares how a south London gal became the CMO on the show!

We talked about the following:
💰 How JD Sports has transformed into a £9bn European business
👥 Why an accurate customer understanding is so important
💥 Why the JD sportswear core consumer is so important within the youth ecosystem

Hit us up at www.nerdscollective.com

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To get in touch, please find us online at Nerds Collective

Back2Skool: The podcast decoding youth + culture EP01 ft. Oyin Akiniyi, Global Head of Cultural Conversations – Chivas Regal. Check it out here now.

Oyin is a true champion of street culture and demystifies some of the biggest grey areas that brands face today when engaging in this space.

In this episode, Oyin and I cover:

- Three key pillars of cultural strategy
- Aligning team culture to brand culture, including the advantages of having demographic and cultural representatives working within the marketing team

- Her experience working for major brands like Nike and Boiler Room

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You can find Oyin Akiniyi at: LinkedIn

To get in touch, please find us online at Nerds Collective

Welcome to the Back 2 Skool podcast.

In this welcome episode, Luke Hodson gives a fascinating intro into why businesses need to pay close attention to youth culture today.

Luke describes why he's so passionate about street culture and why he's made it his mission to create a positive social impact in this area on as many brands as he can.

He explains how youth culture can be a major blind spot for so many brands and what brand marketeers can do to learn more about it.

Heads up for future episodes of the Back 2 Skool podcast!

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To get in touch, please find us online at https://nerdscollective.com