In this episode, we’re joined by Sydney Lopez, a social media expert and stylist with over a quarter million followers on Instagram, to explore how salon and spa owners can revolutionize their approach to social media. Sydney shares her client-centered strategy that shifts the focus from showcasing services to celebrating the real stars of your business: your clients. Learn how to create an online community, craft compelling content, and highlight your salon’s unique culture to drive real growth.

Whether you’re struggling to engage your team in social media efforts, attract new clients, or recruit top talent, Sydney’s practical tips will empower you to elevate your online presence. Discover how to turn social media from a chore into a tool for building relationships, boosting bookings, and showcasing your salon’s culture and values.

Connect with Sydney on Instagram: @sydneyannlopezhair

Register for Sydney's 2-day Digital Branding & Social Media Workshop: https://strategies.com/seminar/digital-branding-social-media-crosswalk-03-25

Watch the video version of this episode: https://youtu.be/YVajfMz8BIk

To learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, schedule a free 60-minute strategy session:

Schedule a free 60-minute strategy session: https://strategies.com/free-coaching-session

Strategies: https://www.strategies.com
Salon/Spa Business Coaching: https://strategies.com/memberships/
In-Person Salon/Spa Seminars: https://strategies.com/seminars/
Podcast: https://strategies.com/podcast/
Instagram: https://www.instagram.com/strategies4biz/
Facebook: https://www.facebook.com/strategies
TikTok: https://www.tiktok.com/@strategies4biz

The Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.

In this episode, we sit down with Tim Howard from Vish to uncover how salons can dramatically cut color waste, improve profitability, and create a more sustainable business. Learn how Vish’s groundbreaking technology reduces waste from 40% to just 5%, while making every service on your menu equally profitable.

Tim shares insights into the latest trends in salon data and practical tips on how to maximize your color bar's efficiency. Discover how smarter pricing strategies and streamlined systems can empower you to take control of your salon's finances and create a better client experience.

Watch the video version of this episode: https://youtu.be/KN5x-nGlEQU

Connect with Vish: https://hubs.ly/Q02-1K3T0

To learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, schedule a free 60-minute strategy session:

Schedule a free 60-minute strategy session: https://strategies.com/free-coaching-session

Strategies: https://www.strategies.com
Salon/Spa Business Coaching: https://strategies.com/memberships/
In-Person Salon/Spa Seminars: https://strategies.com/seminars/
Podcast: https://strategies.com/podcast/
Instagram: https://www.instagram.com/strategies4biz/
Facebook: https://www.facebook.com/strategies
TikTok: https://www.tiktok.com/@strategies4biz

The Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.

In this episode, we sit down with Ben Atanga, a dynamic entrepreneur who is reshaping holistic wellness. Ben shares his path from studying child psychology to founding The Stretch Loft, a cutting-edge business that harnesses the power of stretch therapy and guided breathing to release tension and promote healing. His personal experience with injury recovery led to the creation of The Stretch Loft and The Stretch Loft Academy, where over 200 practitioners have been trained under his guidance. With the successful launch of his seventh studio, Ben offers insights into how this innovative approach addresses muscle tension in a way no other modality does.

We also explore the untapped potential of integrating stretch therapy into existing businesses, boosting both diversification and revenue. Discover how adding this service can transform a simple appointment into a comprehensive wellness experience, enhancing client engagement for hairdressers, massage therapists, and spa owners alike.

Learn more about The Stretch Loft: https://thestretchloft.com/
Follow The Stretch Loft on Instagram: @thestretchloft
Email Ben: ben@thestretchloft.com

Conversation highlights:
1:03 What is stretch therapy?
3:30 The difference between stretch therapy and other holistic wellness services
6:05 What does a stretch therapy session look like?
10:40 The mobility assessment that tells the story of your body
12:58 Diversifying your business with stretch therapy services
16:29 How being team-based supports the franchise model
20:53 How being team-based changed the Stretch Loft's culture

Watch the video version of this episode: https://youtu.be/LLzJyensi_0

To learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, schedule a free 60-minute strategy session:

Schedule a free 60-minute strategy session: https://strategies.com/free-coaching-session

Strategies: https://www.strategies.com
Salon/Spa Business Coaching: https://strategies.com/memberships/
In-Person Salon/Spa Seminars: https://strategies.com/seminars/
Podcast: https://strategies.com/podcast/
Instagram: https://www.instagram.com/strategies4biz/
Facebook: https://www.facebook.com/strategies
TikTok: https://www.tiktok.com/@strategies4biz

The Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.

Join us as we sit down with Eva DuPont from Infiniti HR and Heather Watkins, a waxing studio owner thriving with Human Resources support, to uncover the invaluable benefits of HR services for even the smallest of beauty businesses. Hear firsthand how HR expertise not only ensures compliance with essential laws but also acts as a vital safety net during challenging situations, like when a viral social media mishap strikes. Heather shares her journey with Infiniti HR, proving that tailored HR solutions can empower your employees and help your business grow.

Book an appointment with Eva: www.evadupont.com

Conversation highlights:
2:45 How human resources applies to beauty businesses
4:35 How to know when you need HR support
6:59 The 4 hidden labor costs
10:00 The difference between payroll and HR services
12:39 Offering benefits to your salon/spa employees
15:30 How HR services can work for a small beauty business
21:58 The benefits Heather experienced after utilizing HR services

Watch the video version of this episode: https://youtu.be/6Sf4MiRkIpM

To learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, schedule a free 60-minute strategy session:

Schedule a free 60-minute strategy session: https://strategies.com/free-coaching-session

Strategies: https://www.strategies.com
Salon/Spa Business Coaching: https://strategies.com/memberships/
In-Person Salon/Spa Seminars: https://strategies.com/seminars/
Podcast: https://strategies.com/podcast/
Instagram: https://www.instagram.com/strategies4biz/
Facebook: https://www.facebook.com/strategies
TikTok: https://www.tiktok.com/@strategies4biz

The Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.

Join us as we sit down with Ameet Kallarackal, the visionary CEO and co-founder of Glammatic, who reveals the secrets to dominating your digital presence. Ameet shares compelling insights showing that a whopping 72% of potential clients search for salons and spas on Google first, making it imperative to rank high in search results. He unpacks the pitfalls of relying solely on platforms like Facebook and Instagram and underscores the necessity of maintaining a robust and credible online image.

In this episode, Ameet walks us through practical strategies for setting your salon/spa apart through strong branding and team visibility. Ameet also dives into the tools and tips for maintaining an active and engaging online presence, ensuring your brand remains top of mind for both loyal and new customers.

Learn more about Glammatic: www.glammatic.com

Conversation highlights:
1:51 Why it's important for your business to have a strong online presence
4:34 Where most businesses go wrong with their online presence
6:30 The mystery of Google's algorithm
9:05 Matching your online presence to your in-person client experience
10:40 Where to start with optimizing your online presence
14:24 How to simplify and automate your online marketing
17:03 How to stand out in people's email inbox
18:50 The time investment for maintaining your online presence
21:37 The ROI of a great online presence
23:20 The social media platforms you HAVE to be on as a beauty business
26:13 How Glammatic helps beauty businesses build their online presence
29:00 An exclusive offer from Glammatic for the Strategies Community

Watch the video version of this episode: https://youtu.be/ZOSFJPBm8CE

To learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, schedule a free 60-minute strategy session:

Schedule a free 60-minute strategy session: https://strategies.com/free-coaching-session

Strategies: https://www.strategies.com
Salon/Spa Business Coaching: https://strategies.com/memberships/
In-Person Salon/Spa Seminars: https://strategies.com/seminars/
Podcast: https://strategies.com/podcast/
Instagram: https://www.instagram.com/strategies4biz/
Facebook: https://www.facebook.com/strategies
TikTok: https://www.tiktok.com/@strategies4biz

The Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.

On this episode, we sit down with seasoned tax attorney, Tina Azarvand, as she shares expert tax strategies tailored specifically for beauty entrepreneurs. From exploring the benefits and drawbacks of sole proprietorships, LLCs, and S-Corps to emphasizing the importance of proactive tax planning, Tina equips you with the insights needed to optimize your tax obligations and compliance. She delves into the specifics of S-Corp salary requirements and new filing mandates under the Corporate Transparency Act, ensuring you make informed decisions for your business.

Learn more about Azarvand Tax Law: https://azarvandtaxlaw.com/
Contact Azarvand Tax Law: info@azarvandtaxlaw.com

Conversation highlights:
2:12 The pros and cons of different business classifications (LLC, S-corp, etc.)
9:03 The most common tax pitfalls of small businesses
14:02 The dangers of misclassifying your independent contractors
20:15 What to do if your business has fallen behind on taxes
28:37 Tina's two key tips for staying proactive with your business taxes

Watch the video version of this episode: https://youtu.be/uSois_fZUms

To learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, schedule a free 60-minute strategy session:

Schedule a free 60-minute strategy session: https://strategies.com/free-coaching-session

Strategies: https://www.strategies.com
Salon/Spa Business Coaching: https://strategies.com/memberships/
In-Person Salon/Spa Seminars: https://strategies.com/seminars/
Podcast: https://strategies.com/podcast/
Instagram: https://www.instagram.com/strategies4biz/
Facebook: https://www.facebook.com/strategies
TikTok: https://www.tiktok.com/@strategies4biz

The Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.

How do you turn a group of individuals into a thriving, cohesive team? In this episode, we sit down with Laura Hess, the General Manager of A Glo Spa and Salon Co., who shares her secrets to leading a dynamic salon team. Discover A Glo's approach to managing diverse personalities and work styles, using tools like personality assessments to ensure everyone is on the same page. Learn how celebrating successes, setting meaningful goals, and promoting collaboration over competition can motivate your team, even during the slow times.

Learn more about A Glo Spa and Salon Co.: www.aglospa.com

Watch the video version of this episode: https://youtu.be/7cPfuw0xCoI

Conversation highlights:
1:15 What it's like to manage a salon/spa TEAM
2:13 How to keep your team cohesive
3:25 The challenges of managing in a team-based salon/spa environment
4:30 Keeping your team engaged/motivated
6:20 Navigating conflict amongst your team
7:33 Managing client conflict in the salon/spa
9:23 How to make your team members feel valued
11:35 How A Glo built a thriving culture
13:30 Laura's advice for someone stepping into a manager role in a salon/spa

To learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, schedule a free 60-minute strategy session:

Schedule a free 60-minute strategy session: https://strategies.com/free-coaching-session

Strategies: https://www.strategies.com
Salon/Spa Business Coaching: https://strategies.com/memberships/
In-Person Salon/Spa Seminars: https://strategies.com/seminars/
Podcast: https://strategies.com/podcast/
Instagram: https://www.instagram.com/strategies4biz/
Facebook: https://www.facebook.com/strategies
TikTok: https://www.tiktok.com/@strategies4biz

The Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.

In this episode, we're diving into financial stability in the beauty industry with our insightful chat featuring Randi Rose, co-founder of Thrive Business Services. Discover why relying solely on increased sales won't cure your financial woes, and learn how meticulous bookkeeping can transform your business. Randi shares indispensable advice on managing costs, understanding proper pricing strategies, and tracking income and expenses to stay within budget. This episode is packed with essential tips on achieving financial clarity and making informed decisions that align with your business goals.

Thrive Business Services website: https://thrivebusinessservices.net/

Conversation highlights:
3:12 The most common financial challenges faced by beauty business leaders
6:53 How a bookkeeper enhances your current financial processes
12:10 The downfalls of using Excel to manage your finances
15:50 What you should expect from your bookkeeper
18:10 The most common inaccuracies on your balance sheet

Watch the video version of this episode here: https://youtu.be/-0bwa07lhRE

To learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, schedule a free 60-minute strategy session:

Schedule a free 60-minute strategy session: https://strategies.com/free-coaching-session

Strategies: https://www.strategies.com
Salon/Spa Business Coaching: https://strategies.com/memberships/
In-Person Salon/Spa Seminars: https://strategies.com/seminars/
Podcast: https://strategies.com/podcast/
Instagram: https://www.instagram.com/strategies4biz/
Facebook: https://www.facebook.com/strategies
TikTok: https://www.tiktok.com/@strategies4biz

The Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.