Not too long after Elise Russell's "Jerry McGuire moment," she realized she should've prepared herself better before leaving the safety of her corporate job to start her own thing. Ironically, those kinds of rookie mistakes make her such an authentic, relatable, and reliable character: everything she shares comes from valuable lessons learned the hard way.

In today's episode, you'll have some answers for that inner whisper that keeps asking you: when are we starting our own business? Because Elise Russell, Founder of Pony Friday shares the wins and oops of her journey into entrepreneurship. Elise is a quick-witted speaker, creative director, award-winning copywriter, and author known for her bright ideas, work ethic, attention to detail, and sass.

She is also the creator of the creative community, Kiss My Pony, the anti-social social media, or to put it in her words, a social media for creative introverts. Her book, Behave Boldly, is a frank, funny, and honest warts-in-all text that inspires its readers to chase their dreams, regardless of how big they are.

Throughout our conversation, you'll hear about Elise's adventure into entrepreneurship, her "Jerry McGuire moment," and the things she would do differently if she had to do everything again. Elise also talks about her experiences overcoming self-doubt and perfectionism, and the role resilience and emotional intelligence played in her entrepreneurial journey.

Elise also gave tips for building a strong personal brand, explained why learning to sell a solution isn't enough, shared her thoughts on retirement, and much more.

Tune in to Episode 164 of the Joy Found Here and prepare yourself to chase your dreams, regardless of how big they are.

In This Episode, You Will Learn:

• Elise shares Pony Friday's origin story (4:40)
• What mindset is the right mindset to let corporate life go (10:00)
• What is Kiss My Pony and how did Elise come up with the idea of creating it (17:10)
• Our brand is there to speak for us when we are not around (24:50)
• Kiss My Pony, the anti-social social media for introvert creatives (32:00)
• Two things happen after you write a book (35:00)

Connect with Elise Russell:

• LinkedIn
• Pony Friday
• Kiss My Pony
• Book: Elise Russell - Behave Boldly: Your Dreams Won't Chase Themselves

Let's Connect:

• Website
• Instagram

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