In this episode of The Grow Business Podcast, Cory Mosley and Lon Graham dive into the power of brand modernization as the ultimate business growth secret for 2025.

Through a mix of personal anecdotes, humor, and insightful observations—touching on everything from haircuts to business strategies—Cory highlights why agility and innovation are critical for businesses to thrive. He argues that a modern, cohesive brand isn’t just a “nice-to-have”—it’s essential for credibility, competition, and cultural relevance.

This engaging discussion brings to life how branding shapes business success and consumer perception, making it a must-listen for entrepreneurs ready to level up.

Key Takeaways:

• Brand modernization is key: Staying relevant and competitive requires an updated, cohesive brand strategy.
• Brand recognition matters: A modern brand can increase recognition by up to 80%.
• First impressions are fast: Your brand—especially online—gets judged within 8 seconds, emphasizing the need for a strong digital presence.
• The cost of neglect: Outdated branding risks lost relevance, eroded trust, and missed growth opportunities.
• Growth depends on perception: How your brand is seen and engaged with directly influences business success.

Resources Mentioned:

• Email hello@corymosley.com for a complimentary Brand Audit.

Credits:

• Hosted by: Cory Mosley, Business Growth Strategist
• Co-Hosted by: Lon Graham, Sales Expert
• Produced by: Willie H.

Disclaimers