Join host Cory Mosley and co-host Lon Graham for a lively and insightful episode of the Grow Business Podcast. Packed with practical wisdom and plenty of laughs, this episode is a must-listen for business owners looking to overcome common growth challenges.

Cory and Lon break down the essentials of keeping up with your evolving customers, crafting a standout value proposition, and avoiding the trap of outdated marketing tactics.

Their candid conversation and sharp business insights will challenge you to rethink your approach to growth and help you sharpen your marketing strategy.

Main Takeaways:

✅ Regularly review and update your Ideal Customer Profile (ICP) to reflect changes in customer needs and behavior.

✅ Develop a clear, differentiated value proposition that answers the critical question: “Why should customers choose you over the competition?”

✅ Identify and address marketing blind spots—such as outdated strategies or misaligned messaging—that can slow your growth.

✅ Go beyond basic demographics; consider psychographics and problem-solving when shaping your marketing approach.

✅ Avoid spreading your marketing efforts too thin across every platform. Focus on the channels that genuinely reach and resonate with your ideal audience.

Credits:

Hosted by: Cory Mosley, Business Growth Strategist

Co-Hosted by: Lon Graham, Sales Expert

Produced by: Willie H.

Tune in for a mix of personal insights, real-world business strategies, and the tools you need to build a stronger, more successful team!

Disclaimers

In this dynamic episode of the Grow Business Podcast, Cory Mosley and Lon Graham take listeners on a journey from personal music tastes to the critical decisions that shape a thriving business.

While sharing candid anecdotes and leadership insights, they explore the challenges of managing team dynamics, recognizing when a "high performer" may actually be a liability, and the importance of making tough calls for long-term success.

Through the lens of Cory’s five pillars of business growth—Mindset, Sales, Marketing, Operations, and People—this episode provides actionable strategies for fostering a strong, aligned team and scaling a business effectively.

Main Takeaways:

• A single "high-performing" employee can negatively impact team morale and long-term success.
• Leadership requires tough decisions, including knowing when to let go of problematic team members.
• Feedback should be future-focused, guiding employees toward improvement rather than dwelling on past mistakes.
• Resistance to change and growth—whether in mindset, technology, or team structure—can hold a business back.
• Trusting your intuition as a leader is crucial when assessing an employee’s fit within the company.
• A well-rounded team, including both full-time employees and gig workers, must align with the company’s values and growth objectives.

Tune in for a mix of personal insights, real-world business strategies, and the tools you need to build a stronger, more successful team!

Disclaimers

Get ready for a lively, insight-packed episode of the Grow Business Podcast with hosts Cory Mosley and Lon Graham. From hilarious banter about Equalizer 3 to real talk on sales, AI, and digital strategy, this episode blends entertainment with powerful business insights.

Discover why AI should enhance—not replace—personal connections, how to choose the right platforms for your business, and why short-form video and voice search are game-changers. Whether you're a local pet store diving into TikTok or a service provider navigating SEO and customer reviews, this episode delivers real-world strategies to help you grow.

Main Takeaways:

✅ AI & Personalization: Use AI as a tool, but keep human connection at the core of your business interactions.

✅ Smart Social Strategy: Master one platform before expanding—quality trumps quantity.

✅ Short-Form Video Power: Leverage reels, TikToks, and YouTube Shorts to boost engagement.

✅ Voice Search Optimization: Adapt your business for smart speakers and virtual assistants.

✅ Social Proof Matters: Customer reviews and online reputation can make or break trust.

✅ Interactive Content Wins: Polls, quizzes, and engagement tools help foster deeper customer connections.

Credits:

Hosted by: Cory Mosley, Business Growth Strategist

Co-Hosted by: Lon Graham, Sales Expert

Produced by: Willie H.

🎧 Tune in now! Learn how to balance AI, technology, and authentic engagement to drive sustainable business growth.

Disclaimers