Join host Cory Mosley and co-host Lon Graham for a lively and insightful episode of the Grow Business Podcast. Packed with practical wisdom and plenty of laughs, this episode is a must-listen for business owners looking to overcome common growth challenges.

Cory and Lon break down the essentials of keeping up with your evolving customers, crafting a standout value proposition, and avoiding the trap of outdated marketing tactics.

Their candid conversation and sharp business insights will challenge you to rethink your approach to growth and help you sharpen your marketing strategy.

Main Takeaways:

✅ Regularly review and update your Ideal Customer Profile (ICP) to reflect changes in customer needs and behavior.

✅ Develop a clear, differentiated value proposition that answers the critical question: “Why should customers choose you over the competition?”

✅ Identify and address marketing blind spots—such as outdated strategies or misaligned messaging—that can slow your growth.

✅ Go beyond basic demographics; consider psychographics and problem-solving when shaping your marketing approach.

✅ Avoid spreading your marketing efforts too thin across every platform. Focus on the channels that genuinely reach and resonate with your ideal audience.

Credits:

Hosted by: Cory Mosley, Business Growth Strategist

Co-Hosted by: Lon Graham, Sales Expert

Produced by: Willie H.

Tune in for a mix of personal insights, real-world business strategies, and the tools you need to build a stronger, more successful team!

Disclaimers

In this dynamic episode of the Grow Business Podcast, Cory Mosley and Lon Graham take listeners on a journey from personal music tastes to the critical decisions that shape a thriving business.

While sharing candid anecdotes and leadership insights, they explore the challenges of managing team dynamics, recognizing when a "high performer" may actually be a liability, and the importance of making tough calls for long-term success.

Through the lens of Cory’s five pillars of business growth—Mindset, Sales, Marketing, Operations, and People—this episode provides actionable strategies for fostering a strong, aligned team and scaling a business effectively.

Main Takeaways:

• A single "high-performing" employee can negatively impact team morale and long-term success.
• Leadership requires tough decisions, including knowing when to let go of problematic team members.
• Feedback should be future-focused, guiding employees toward improvement rather than dwelling on past mistakes.
• Resistance to change and growth—whether in mindset, technology, or team structure—can hold a business back.
• Trusting your intuition as a leader is crucial when assessing an employee’s fit within the company.
• A well-rounded team, including both full-time employees and gig workers, must align with the company’s values and growth objectives.

Tune in for a mix of personal insights, real-world business strategies, and the tools you need to build a stronger, more successful team!

Disclaimers

Get ready for a lively, insight-packed episode of the Grow Business Podcast with hosts Cory Mosley and Lon Graham. From hilarious banter about Equalizer 3 to real talk on sales, AI, and digital strategy, this episode blends entertainment with powerful business insights.

Discover why AI should enhance—not replace—personal connections, how to choose the right platforms for your business, and why short-form video and voice search are game-changers. Whether you're a local pet store diving into TikTok or a service provider navigating SEO and customer reviews, this episode delivers real-world strategies to help you grow.

Main Takeaways:

✅ AI & Personalization: Use AI as a tool, but keep human connection at the core of your business interactions.

✅ Smart Social Strategy: Master one platform before expanding—quality trumps quantity.

✅ Short-Form Video Power: Leverage reels, TikToks, and YouTube Shorts to boost engagement.

✅ Voice Search Optimization: Adapt your business for smart speakers and virtual assistants.

✅ Social Proof Matters: Customer reviews and online reputation can make or break trust.

✅ Interactive Content Wins: Polls, quizzes, and engagement tools help foster deeper customer connections.

Credits:

Hosted by: Cory Mosley, Business Growth Strategist

Co-Hosted by: Lon Graham, Sales Expert

Produced by: Willie H.

🎧 Tune in now! Learn how to balance AI, technology, and authentic engagement to drive sustainable business growth.

Disclaimers

Join Cory Mosley and the ever-popular co-host Lon Graham, for a lively and insightful episode of the Grow Business Podcast.

This engaging conversation dives into the nuanced world of employee engagement, work-life balance, and the power of fostering a purpose-driven workplace.

With a mix of humorous anecdotes, practical business advice, and thought-provoking insights, this episode offers a roadmap to elevate your organizational culture and unlock the potential of your team.

From tackling digital faux pas to redefining workplace dynamics, Cory and Lon share actionable strategies for building a thriving, people-centered business.

Packed with wisdom, laughter, and real-world examples, this episode promises to leave you inspired and equipped to create a more engaged and motivated workforce.

Main Takeaways:

• Purpose-Driven Engagement: Aligning individual values with company missions boosts morale, loyalty, and productivity.

• Redefining Work-Life Balance: Balance isn't about equal parts; it's about being fully present in the moment, whether at work or home.

• Flexibility is Key: Embrace hybrid models, flexible schedules, and innovative benefits like wellness programs to support employee satisfaction.

• Data-Driven Decisions: Craft policies and strategies based on data, not emotions, to ensure operational success and employee well-being.

• Recognition and Belonging: Create a culture where team members feel valued through personalized rewards, transparent communication, and inclusive policies.

• Invest in Growth: Offer career development opportunities, training, and clear progression paths to retain talent and foster innovation.

Why It Matters:

This episode sheds light on how prioritizing people, purpose, and flexibility can transform your workplace into a hub of engagement and success.

Whether you're a business leader, entrepreneur, or team manager, you'll walk away with actionable insights to redefine your approach to leadership and employee engagement.

Credits:

Hosted by: Cory Mosley, Business Growth Strategist

Co-Hosted by: Lon Graham, Sales Expert

Produced by: Willie H.

Disclaimers

In this engaging episode, dynamic host Cory Mosley and sales expert Lon Graham invite listeners into their world, where casual banter meets impactful business insights.

The episode kicks off with lighthearted humor as the duo riffs on audio levels and the reliability of their producer, Willie H. From there, they dive into strategies for growth, exploring the challenges of resolutions, goal setting, and staying focused in a world full of distractions.

Cory and Lon emphasize the importance of starting the year with a sustainable mindset for success. They delve into the power of writing down goals, using quarterly planners, and leveraging technology like apps and AI to track progress and visualize results.

While technology plays a key role, they caution against over-reliance, reminding listeners to maintain the human touch in their professional interactions.

Through personal anecdotes and actionable advice, they strike a balance between using tools to enhance productivity and building genuine, long-term business relationships.This isn’t just talk—Cory and Lon deliver insights to help you transform your professional path in 2025 and beyond.

Episode Highlights

Resolutions with Staying Power: Learn how to adopt a sustainable approach to goal setting for year-round success.

Leveraging Technology Wisely: Discover how customizing apps and AI tools can support your individual goals while addressing personal challenges, like ADHD.

The Power of Relationships: Shift your focus from transactional interactions to building genuine, long-term business relationships.

Augmenting Efficiency with AI: Strike a balance between using technology to boost productivity and maintaining the essential human touch in business.

Identity-Based Goals: Embrace the concept of focusing on who you need to become to achieve your goals, rather than just chasing the goals themselves.

Credits

Hosted by: Cory Mosley, Business Growth Strategist

Co-Hosted by: Lon Graham, Sales Expert

Produced by: Willie H.

Disclaimers

In this episode of The Grow Business Podcast, Cory Mosley and Lon Graham kick off 2025 with an inspiring conversation that challenges traditional New Year’s resolutions.

Blending humor, personal anecdotes, and actionable advice, Cory and Lon discuss the transformative power of stepping beyond resolutions and adopting systems for sustained growth. They explore how micro changes can lead to macro impacts, emphasizing the value of habits, realistic timelines, and adaptability in achieving success.

As always, their dynamic banter and insights cover a range of topics—from celebrating podcast milestones to analyzing societal shifts—delivering a must-listen episode for entrepreneurs and go-getters looking to make 2025 their most impactful year yet.

Key Takeaways:

-Systems Over Resolutions: Establishing habits and systems promotes sustainable growth, while resolutions often falter without structure.

-Micro Changes, Macro Impacts: Small, consistent actions compound into significant results over time.

-Anti-Resolution Approach: Focus on implementable, manageable steps rather than lofty goals.

-Realistic Timelines: Setting achievable expectations helps maintain momentum and avoid burnout.

-Adaptability: Growth requires navigating setbacks and embracing change as part of the journey.

-Content Creation Matters: Consistency and engagement are key to building a loyal audience and driving success.

Resources Mentioned:

One Word That Will Change Your Life

Software and Services to Grow Your Business

Credits:

Hosted by: Cory Mosley, Business Growth Strategist

Co-Hosted by: Lon Graham, Sales Expert

Produced by: Willie H.

Disclaimers

In this episode of The Grow Business Podcast, Cory Mosley and Lon Graham dive into the power of brand modernization as the ultimate business growth secret for 2025.

Through a mix of personal anecdotes, humor, and insightful observations—touching on everything from haircuts to business strategies—Cory highlights why agility and innovation are critical for businesses to thrive. He argues that a modern, cohesive brand isn’t just a “nice-to-have”—it’s essential for credibility, competition, and cultural relevance.

This engaging discussion brings to life how branding shapes business success and consumer perception, making it a must-listen for entrepreneurs ready to level up.

Key Takeaways:

• Brand modernization is key: Staying relevant and competitive requires an updated, cohesive brand strategy.
• Brand recognition matters: A modern brand can increase recognition by up to 80%.
• First impressions are fast: Your brand—especially online—gets judged within 8 seconds, emphasizing the need for a strong digital presence.
• The cost of neglect: Outdated branding risks lost relevance, eroded trust, and missed growth opportunities.
• Growth depends on perception: How your brand is seen and engaged with directly influences business success.

Resources Mentioned:

• Email hello@corymosley.com for a complimentary Brand Audit.

Credits:

• Hosted by: Cory Mosley, Business Growth Strategist
• Co-Hosted by: Lon Graham, Sales Expert
• Produced by: Willie H.

Disclaimers

In this episode of The Grow Business Podcast, host Cory Mosley teams up with dynamic co-host Dawne Brooks Gulla to dive into the art of in-person networking. Together, they unpack strategies for building meaningful connections that can transform your business. This isn’t just another networking tutorial—it’s a goldmine of practical, actionable insights designed for entrepreneurs eager to elevate their ventures through relationship-building.

From setting intentional goals to crafting a memorable elevator pitch, every moment of this episode is filled with expert guidance to help you maximize your networking efforts. Whether you’re just starting out or already a networking pro, this episode will refresh your approach to creating impactful business relationships.

Main Takeaways

• Set Clear Networking Goals: Define your purpose before attending events to ensure productive outcomes.
• Maximize Event ROI: Choose events that align with your business objectives.
• Strategic Networking: Build connections where your target audience or industry peers are most active.
• Leverage Social Media: Use digital platforms to amplify in-person interactions and expand your network.
• Master Conversational Skills: Employ open-ended questions to create meaningful dialogue.
• Perfect Your Elevator Pitch: Keep it memorable and authentic to leave a lasting impression.
• Smart Business Card Use: Reinforce valuable connections with intentional exchanges.
• Follow Up Effectively: Cement relationships by promptly connecting after events.

Resources Mentioned

• Positioned for Growth™ by Cory Mosley
• BNI Central Virginia

Credits

• Host: Cory Mosley, Business Growth Strategist
• Co-Host: Dawne Brooks Gulla, Empress of Networking
• Producer: Willie H.

Disclaimers