Ever wake up in the morning, head to work, and all you can think of is "UGH!"?

Like many people, Tori went to school for something she was told she'd be good at—sales—got a corporate job after college, and ... very quickly realized she was an introvert.

She hated sales.

So, Tori made the difficult decision to let go of the path she thought she'd be on her entire life.

But she quickly realized it was a win-win: She could learning copywriting and change her life for the better. Or, worst case, she could gain more skills that she could use in any career.

On this episode of the Build Your Copywriting Business podcast, Tori is sharing how she made the switch and what her days are like now.

Kate and I are super inspired by Tori's mindset.

💎 "There's something inside of us, we all know what our dream is ... I look forward to life in a way that I didn't before."

💎 "If anything, you fail and you can go back to old habits or old positions or try again in another capacity."

💎 "The ability to have autonomy over my schedule, over my life, it makes me a better, happier, more fulfilled person and I think that pours into every area of my life."

Those are just a handful of gems she dropped at minute 15 of this podcast—yes, that's just one minute of the conversation!

She has incredible insights to share, so I'd really encourage you add this one to your queue. (Or watch on YouTube so you can see Tori's fabulous red sweater ...)

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Mentioned in the Episode

• Tori's portfolio: yourwritefit.com

Related Links

• Can an Introvert Be a Successful Copywriter?
• The Fastest Way to Grow Your Copywriting Business
• Ep. 95: Hitting 6 Figures As a Copywriter in 6 Months – Stacy’s Story
• Set Your Copywriting Business Up for Financial Success

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Get Free Copywriting Training here

Landing copywriting clients is a lot easier than you may think.

(Reminder: CCA students, you have entire courses on how to find and land clients!)

But one of the most overlooked ways to find clients?

Talking to people.

On this episode of the Build Your Copywriting Business podcast, Nicki and Kate joke about finding clients at the grocery store. But, truthfully, you can find clients almost anywhere!

It all starts with accepting that you’re a copywriter—and getting comfortable telling people you’re a copywriter.

CCA students share in the student-only Facebook group all the time that they landed a client just by making casual conversation.

Because you really don’t know who could use a copywriter! And, because we’re writers and like writing, we take for granted that there are SO many people who don’t like writing.

But, we know, you’re thinking: “Nicki, I can’t just go up to people and say, ‘Hi, I’m a copywriter!'” And you’re absolutely right.

So, listen to this episode to hear us share our tips for making 100% non-awkward conversation.

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Mentioned in the Episode

• Episode 198: Finding Copywriting Success Through Curiosity – Jared’s Story

Related Links

• 5 Networking Steps to Take This Month
• Find Copywriting Clients by Networking in the Right Places
• The One Question That Makes Copywriting Networking Easy

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Get Free Copywriting Training here

Having one steady, high-paying copywriting client is the dream, right?

Well, to be honest, no.

Copywriting is a little bit like investing. Putting your eggs all in one basket leaves you vulnerable to the whims of one company. That’s why diversification is so important.

When you have multiple copywriting clients, it doesn’t matter if work slows down with one or if they go out of business entirely! You’ve got other work.

And going from a 100% full workload to 90% or even 85% workload is much better than 100% to 0%. Think about it: if you’re earning $100,000, and you lose a client that is 15% of your business, you’re still earning $85,000. If you have one client? You’re down to $0.

So, on this episode of the Build Your Copywriting Business podcast, Kate and I are digging into why the allure of one magical client shouldn’t be all that appealing and how to structure your client roster so you’re setting yourself up for a thriving career—not a rollercoaster ride.

And, yes, this means you never stop pitching. Pitching from a place of abundance—when you have clients and income—is much more fun than panic pitching. (Trust me: panic pitching is bad news.)

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Mentioned in the Episode

• Ep. 114: Hate Writing Your Own Portfolio? Use These Tips to Get It Done
• BONUS Laser Coaching: Top Tips for Wildly Effective Pitching

Related Links

• Ep. 204: Dangerous copywriting strategy alert: you can’t rely on SEO for landing clients
• Ep. 61: Juggling Multiple Copywriting Clients
• BONUS: Earning More As a Freelancer than On Staff – Catching Up With Stuart

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Get Free Copywriting Training here