We talk about branding a lot as business owners, and for good reason! Branding helps you stand out from your competition, communicate your values, and increase revenue through visibility. As an established private practice owner, it’s crucial to think about your practice’s brand and your personal brand. In this episode, I dive into the differences and overlapping elements between a personal brand and a business brand, and how you can leverage both to make more money.

Apply today for Private Practice CEO™, my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems.

Resources mentioned:

• Listen to Episode 71: $10,000 Tasks | Avoid Burnout by Prioritizing Your Money-Making CEO Tasks

Some key takeaways from this episode include:

• What you can do right now to start up your personal brand

• The secret to getting marketing to become a $10,000 task

• What your practice vision and personal brand have in common

• What it’s really like to show up authentically in public

• What Brandy really thinks about completely separate personal brands

• A peek into how you can use your expertise to your brand’s advantage

• The real, behind-the-scenes of growing a marketing team

• Brandy’s unexpected perspective on your brand not being for everyone

• How to pull from what you enjoy to enhance your personal brand

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

Hiring leaders to help you run your practice will look different for all of us. Depending on which phase of business growth you're in, what your P&L looks like, or who is already employed on your team, there are a variety of factors to consider when bringing on leadership. In this episode, we’re digging into what you should prioritize and how to get started thinking about building a leadership team for your practice. Hint: comparison to other practices will never help you -- always remember to focus on your focus!

➡️ The Freedom Formula: Sign up for this free 90-minute workshop to learn about how to grow, scale, and lead a profitable practice that can run without you.

Some key takeaways from this episode include:

• A peek into leadership structure and what tiers may work for you

• The secret to building a team that can grow into leadership roles

• What different roles have in common and how they are different

• What it’s really like to build a team that can operate without you

• What Brandy really thinks about taking inspiration from other practices

• The real, behind-the-scenes of hiring on lofty leadership roles too soon

• Brandy’s unexpected perspective on job titles

• How to approach hiring with longevity in mind

• What you can do right now to prioritize growth on your team

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

In the healthcare and private practice industry, it can be a daily struggle to find a balance between the heart of purpose-driven work and ensuring your business is profitable and successful. Sometimes we have to remember that it is not only okay for your business to profit, but necessary! That doesn’t mean our business mission and vision isn’t providing a critical service to our community.

To help us unpack this, we are chatting with Monique Castro this week. With over 17 years of experience, Monique is the founder of Indigenous Circle of Wellness. The practice serves the indigenous community by providing mental health providers and resources directly by and for the tribes and indigenous communities nationwide. As an indigenous woman herself, Monique has invested in her community while also honoring the importance and sustainability of her practice.

Resources mentioned:

• Indigenous Circle of Wellness website

• Indigenous Circle of Wellness Instagram

• Monique Castro Instagram

Some key takeaways from this episode include:

• How Monique integrates her indigenous values into her practice

• The real, behind-the-scenes of how profit keeps your practice sustainable

• How to prioritize alignment in your business plan

• Monique’s unexpected perspective on service to community

• The secret to authentic relationship-building

• What it’s really like to serve your community through your business

• What Monique really thinks about the value of experience

• A peek into how to support clients who cannot afford your services

• How you can break free from limiting beliefs about healthcare and low pay

• What you can do right now to make sure your practice is ready to grow

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program