In this chat I was joined by Giulia Panozzo, an in-house Director of Customer Acquisition and founder of Neuroscientive. With degrees in Neuroscience and Psychobiology, Giulia brings a scientific edge to marketing, supported by her background in advanced brain research. She’s a recognised speaker at top industry events like BrightonSEO and SMX. The video covers Giulia Panozzo's expertise in applying neuroscience principles to customer acquisition and marketing strategies, including measuring impact, addressing misconceptions, and leveraging psychological biases, while also exploring the evolving role of science-backed approaches in the future of marketing. Key Links - Follow Giulia - https://www.linkedin.com/in/giulia-panozzo/ https://www.neuroscientive.com/ Baymard Study On Check-Out Abandonment - https://baymard.com/blog/ecommerce-checkout-usability-report-and-benchmark Claire Robertson Study On Negative Headlines - https://www.nature.com/articles/s41562-023-01538-4 Customer Insights - https://www.neuroscientive.com/post/how-to-scrape-customer-reviews-for-actionable-insights https://speakerdeck.com/folashadeuba/folashade-uba Cognitive Biases In Search - https://www.neuroscientive.com/post/how-users-make-decisions Follow Joe Devlin - https://uk.linkedin.com/in/joseph-t-devlin Follow Sara Borghi - https://www.linkedin.com/in/saraborghi/ The People Who Ruined The Internet - https://www.theverge.com/features/23931789/seo-search-engine-optimization-experts-google-results Google Colab - https://colab.google/ Colab Notebooks For Beginners By Britney Muller - https://www.youtube.com/playlist?list=PLGS38j2b-RTtEPeKTR8vVKiuANCcoGYNP Chris Long On N - Grams - https://www.linkedin.com/posts/chris-long-marketing_screaming-frog-now-has-the-power-to-perform-activity-7195773764305911809-pzsY/ Microsoft Clarity - https://clarity.microsoft.com/