Gizem has 8 years of hands-on experience specializing in SEO, lead generation, SEM, SMM and comprehensive 360-degree marketing strategies. She is the founder & principal consultant of Marketing Tips Digital and recently spoke at BrightonSEO. Despite some technical difficulties, this video with Gizem Bingöl Girginer featured a fantastic and insightful chat, covering social SEO and how it differs from traditional SEO, the key steps to mastering Instagram SEO, understanding the platform's algorithm, debunking common myths, helping small creators compete, deciding on the right social channels, starting a career in digital marketing, and where the industry is headed in the next two years. Key Links - Connect with Gizem - https://www.linkedin.com/in/gizembingol/ https://www.marketingtipsdigital.com/ https://www.instagram.com/marketingtipsforeveryone/

Filmed On: 18th December 2024 Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & Him In this chat, I talk to Will Critchlow, the Founder and CEO of SearchPilot, about the importance of SEO testing for large websites. We delve into how testing can demonstrate the measurable value of SEO, surprising results like the impact of restructuring HTML, and strategies for prioritising tests like title tags and internal linking. Will also shares insights on overcoming challenges when implementing large-scale testing across departments and discusses how paid and organic strategies can be blended for maximum ROI. We also explore the role of AI in search, the rise of AI-generated content, and how search behaviour is evolving in this rapidly changing landscape. Key Links Connect With Will - https://www.linkedin.com/in/willcritchlow/ https://www.searchpilot.com/ The Anatomy Of A Large-Scale Hypertextual Web Search Engine - https://research.google/pubs/the-anatomy-of-a-large-scale-hypertextual-web-search-engine/

Filmed On: 4th December 2024 Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & Him I chat with Sarah Pokorná, a marketing expert with over 12 years of experience specialising in consumer psychology. Sarah is an award-winning consultant and speaker, having shared her expertise at renowned events like BrightonSEO and the Zagreb SEO Summit. In this insightful discussion, we explore the intersection of psychology, SEO, and responsible marketing. Topics covered: - The current search landscape and its challenges - Understanding confirmation bias and its impact on online behaviour - The difference between misinformation, disinformation, and malformation - The role of SEOs in countering misinformation responsibly - Strategies for producing accurate and ethical content - How search engine algorithms perpetuate biases and potential solutions - Social identity theory and the spread of misinformation online - Using expertise and fact-checking to tackle AI biases - Lessons from psychology for ethical and effective content strategies - Balancing cultural relevance and global consistency in international SEO Key Links Connect With Sarah - https://www.linkedin.com/in/sarah-pokorna/ BBC Article: https://www.bbc.com/future/article/20241031-how-google-tells-you-what-you-want-to-hear About Confirmation Bias In SEO: https://www.dragonmetrics.com/confirmation-bias/ Cognitive Biases In SEO: https://www.sarahpresch.com/post/cognitive-biases-in-seo Foolproof - https://www.amazon.com/Foolproof-Misinformation-Infects-Minds-Immunity/dp/039388144X BrightonSEO Talk - https://www.youtube.com/watch?v=SwxT4_IfDKQ&t=92s About Search With Sean Live Day 1 - https://www.linkedin.com/events/searchwithseanlive-day17264344695084929024/about/ Day 2 - https://www.linkedin.com/events/searchwithseanlive-day27264706293758627840/about/