Gizem has 8 years of hands-on experience specializing in SEO, lead generation, SEM, SMM and comprehensive 360-degree marketing strategies. She is the founder & principal consultant of Marketing Tips Digital and recently spoke at BrightonSEO. Despite some technical difficulties, this video with Gizem Bingöl Girginer featured a fantastic and insightful chat, covering social SEO and how it differs from traditional SEO, the key steps to mastering Instagram SEO, understanding the platform's algorithm, debunking common myths, helping small creators compete, deciding on the right social channels, starting a career in digital marketing, and where the industry is headed in the next two years. Key Links - Connect with Gizem - https://www.linkedin.com/in/gizembingol/ https://www.marketingtipsdigital.com/ https://www.instagram.com/marketingtipsforeveryone/

Filmed On: 18th December 2024 Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & Him In this chat, I talk to Will Critchlow, the Founder and CEO of SearchPilot, about the importance of SEO testing for large websites. We delve into how testing can demonstrate the measurable value of SEO, surprising results like the impact of restructuring HTML, and strategies for prioritising tests like title tags and internal linking. Will also shares insights on overcoming challenges when implementing large-scale testing across departments and discusses how paid and organic strategies can be blended for maximum ROI. We also explore the role of AI in search, the rise of AI-generated content, and how search behaviour is evolving in this rapidly changing landscape. Key Links Connect With Will - https://www.linkedin.com/in/willcritchlow/ https://www.searchpilot.com/ The Anatomy Of A Large-Scale Hypertextual Web Search Engine - https://research.google/pubs/the-anatomy-of-a-large-scale-hypertextual-web-search-engine/

Filmed On: 4th December 2024 Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & Him I chat with Sarah Pokorná, a marketing expert with over 12 years of experience specialising in consumer psychology. Sarah is an award-winning consultant and speaker, having shared her expertise at renowned events like BrightonSEO and the Zagreb SEO Summit. In this insightful discussion, we explore the intersection of psychology, SEO, and responsible marketing. Topics covered: - The current search landscape and its challenges - Understanding confirmation bias and its impact on online behaviour - The difference between misinformation, disinformation, and malformation - The role of SEOs in countering misinformation responsibly - Strategies for producing accurate and ethical content - How search engine algorithms perpetuate biases and potential solutions - Social identity theory and the spread of misinformation online - Using expertise and fact-checking to tackle AI biases - Lessons from psychology for ethical and effective content strategies - Balancing cultural relevance and global consistency in international SEO Key Links Connect With Sarah - https://www.linkedin.com/in/sarah-pokorna/ BBC Article: https://www.bbc.com/future/article/20241031-how-google-tells-you-what-you-want-to-hear About Confirmation Bias In SEO: https://www.dragonmetrics.com/confirmation-bias/ Cognitive Biases In SEO: https://www.sarahpresch.com/post/cognitive-biases-in-seo Foolproof - https://www.amazon.com/Foolproof-Misinformation-Infects-Minds-Immunity/dp/039388144X BrightonSEO Talk - https://www.youtube.com/watch?v=SwxT4_IfDKQ&t=92s About Search With Sean Live Day 1 - https://www.linkedin.com/events/searchwithseanlive-day17264344695084929024/about/ Day 2 - https://www.linkedin.com/events/searchwithseanlive-day27264706293758627840/about/

Filmed On: 27th November 2024 Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & Him In this video, we explore the key elements of creating successful digital PR strategies with insights from industry expert Jane Hunt, co-founder of JBH, an award-winning PR and SEO agency, and author of The Digital PR Playbook. Discover how to align your campaigns with commercial goals, leverage unique data for quality backlinks, and build impactful brand awareness. Jane shares practical tips on collaboration between SEO and PR teams, staying ahead of industry trends, and ensuring your campaigns stand out in a competitive landscape. Connect With Jane: https://www.linkedin.com/in/jane-hunt-jbh/ / https://www.linkedin.com/company/jbhdigitalpr/ www.jbh.co.uk Check Out The Book - The Digital PR Playbook: https://www.amazon.co.uk/dp/1399994158 About Search With Sean Live Day 1 - https://www.linkedin.com/events/searchwithseanlive-day17264344695084929024/about/ Day 2 - https://www.linkedin.com/events/searchwithseanlive-day27264706293758627840/about/

Filmed On: 21st November 2024 Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & Him In this episode, I chat with James Brockbank, founder and Managing Director of Digitaloft, and a leading voice in the digital marketing space. James has shared his expertise at top industry events like SMX, BrightonSEO, Pubcon, WordCamp, and State of Search, and his insights have been published in renowned platforms such as Search Engine Journal, Search Engine Land, and Semrush. Upon his return to the show, we discussed a wide range of topics, including: - The current state of Google, their case with the DOJ, and the implications for the industry. - Updates to Google’s Site Reputation Abuse Policy and what they mean for your strategy. - The evolving strategies for building high-quality backlinks. - How to effectively sell the value of SEO to the C-suite and align it with business goals. - An introduction to Relevance, James's ground-breaking new backlink analysis tool. - The role of reputation in SEO and why it matters more than ever. - Search GPT’s growing presence and its potential impact on Google’s dominance. Key Video Links - Follow James On Linkedin - https://www.linkedin.com/in/james-brockbank/ https://digitaloft.co.uk/ https://searchengineland.com/google-site-reputation-abuse-policy-now-includes-first-party-involvement-or-oversight-of-content-448432 https://searchengineland.com/great-seo-heist-untold-story-436697

In this chat I was joined by Giulia Panozzo, an in-house Director of Customer Acquisition and founder of Neuroscientive. With degrees in Neuroscience and Psychobiology, Giulia brings a scientific edge to marketing, supported by her background in advanced brain research. She’s a recognised speaker at top industry events like BrightonSEO and SMX. The video covers Giulia Panozzo's expertise in applying neuroscience principles to customer acquisition and marketing strategies, including measuring impact, addressing misconceptions, and leveraging psychological biases, while also exploring the evolving role of science-backed approaches in the future of marketing. Key Links - Follow Giulia - https://www.linkedin.com/in/giulia-panozzo/ https://www.neuroscientive.com/ Baymard Study On Check-Out Abandonment - https://baymard.com/blog/ecommerce-checkout-usability-report-and-benchmark Claire Robertson Study On Negative Headlines - https://www.nature.com/articles/s41562-023-01538-4 Customer Insights - https://www.neuroscientive.com/post/how-to-scrape-customer-reviews-for-actionable-insights https://speakerdeck.com/folashadeuba/folashade-uba Cognitive Biases In Search - https://www.neuroscientive.com/post/how-users-make-decisions Follow Joe Devlin - https://uk.linkedin.com/in/joseph-t-devlin Follow Sara Borghi - https://www.linkedin.com/in/saraborghi/ The People Who Ruined The Internet - https://www.theverge.com/features/23931789/seo-search-engine-optimization-experts-google-results Google Colab - https://colab.google/ Colab Notebooks For Beginners By Britney Muller - https://www.youtube.com/playlist?list=PLGS38j2b-RTtEPeKTR8vVKiuANCcoGYNP Chris Long On N - Grams - https://www.linkedin.com/posts/chris-long-marketing_screaming-frog-now-has-the-power-to-perform-activity-7195773764305911809-pzsY/ Microsoft Clarity - https://clarity.microsoft.com/

In this episode, I had the pleasure of chatting with Christian J. Ward, Executive Vice President and Chief Data Officer at Yext, and co-author of the Amazon bestseller Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships. In the chat, Christian and I explore the evolving role of data in business, offering practical insights and strategies for leveraging AI-enhanced data partnerships to stay competitive in a rapidly changing digital landscape. Listen to chats on Spotify - https://podcasters.spotify.com/pod/show/chat-with-sean Key Links Connect with Christian - https://www.linkedin.com/in/wardchristianj/ https://www.yext.com/ Link To Book (Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships) - https://www.amazon.co.uk/Data-Leverage-Unlocking-Surprising-Partnerships/dp/1732991707 Messy Middle By Google - https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-journey/navigating-purchase-behavior-and-decision-making/ The Lean Data Paradigm: Navigating The AI Wave Safely And Efficiently - https://www.christianjward.com/post/the-lean-data-paradigm-navigating-the-ai-wave-safely-and-efficiently

Filmed On: 30th October 2024 Host: Sean Barber - https://www.linkedin.com/in/seanrbarber/ - He & Him I had the pleasure of chatting with Amanda Walls, who is the director of the award-winning digital marketing agency Cedarwood Digital and the host of Manchester DM. She is also a talented speaker who has spoken at numerous events, including Brighton SEO. We explored the current search landscape's transformation, diving into YMYL site strategies, the ROAS mindset, innovative link building, user intent optimisation, newsjacking techniques, effective pitching, agency challenges, AI's impact on digital marketing, and future search predictions. Key Video Links - Connect With Amanda - https://www.linkedin.com/in/amandajwalls/ https://cedarwood.digital/ Manchester DM Event - https://www.evoluted.net/events/manchester-dm-3-november-2024 The Cheap Roast Dinner That Earned 100+ Backlinks - https://www.youtube.com/watch?v=VeZAMrlw7iA