Filmed On: 4th December 2024 Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & Him I chat with Sarah Pokorná, a marketing expert with over 12 years of experience specialising in consumer psychology. Sarah is an award-winning consultant and speaker, having shared her expertise at renowned events like BrightonSEO and the Zagreb SEO Summit. In this insightful discussion, we explore the intersection of psychology, SEO, and responsible marketing. Topics covered: - The current search landscape and its challenges - Understanding confirmation bias and its impact on online behaviour - The difference between misinformation, disinformation, and malformation - The role of SEOs in countering misinformation responsibly - Strategies for producing accurate and ethical content - How search engine algorithms perpetuate biases and potential solutions - Social identity theory and the spread of misinformation online - Using expertise and fact-checking to tackle AI biases - Lessons from psychology for ethical and effective content strategies - Balancing cultural relevance and global consistency in international SEO Key Links Connect With Sarah - https://www.linkedin.com/in/sarah-pokorna/ BBC Article: https://www.bbc.com/future/article/20241031-how-google-tells-you-what-you-want-to-hear About Confirmation Bias In SEO: https://www.dragonmetrics.com/confirmation-bias/ Cognitive Biases In SEO: https://www.sarahpresch.com/post/cognitive-biases-in-seo Foolproof - https://www.amazon.com/Foolproof-Misinformation-Infects-Minds-Immunity/dp/039388144X BrightonSEO Talk - https://www.youtube.com/watch?v=SwxT4_IfDKQ&t=92s About Search With Sean Live Day 1 - https://www.linkedin.com/events/searchwithseanlive-day17264344695084929024/about/ Day 2 - https://www.linkedin.com/events/searchwithseanlive-day27264706293758627840/about/