Filmed On: 21st November 2024 Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & Him In this episode, I chat with James Brockbank, founder and Managing Director of Digitaloft, and a leading voice in the digital marketing space. James has shared his expertise at top industry events like SMX, BrightonSEO, Pubcon, WordCamp, and State of Search, and his insights have been published in renowned platforms such as Search Engine Journal, Search Engine Land, and Semrush. Upon his return to the show, we discussed a wide range of topics, including: - The current state of Google, their case with the DOJ, and the implications for the industry. - Updates to Google’s Site Reputation Abuse Policy and what they mean for your strategy. - The evolving strategies for building high-quality backlinks. - How to effectively sell the value of SEO to the C-suite and align it with business goals. - An introduction to Relevance, James's ground-breaking new backlink analysis tool. - The role of reputation in SEO and why it matters more than ever. - Search GPT’s growing presence and its potential impact on Google’s dominance. Key Video Links - Follow James On Linkedin - https://www.linkedin.com/in/james-brockbank/ https://digitaloft.co.uk/ https://searchengineland.com/google-site-reputation-abuse-policy-now-includes-first-party-involvement-or-oversight-of-content-448432 https://searchengineland.com/great-seo-heist-untold-story-436697