On today's episode of the Microsoft Hybrid Cloud Partners podcast, Fede Pacheco and Adam Burke are joined by Ron Lisch, CEO of Coretek, and Brian Barnes, the company's CTO. Coretek, a long-time Microsoft partner, shares its decade-long journey of betting on Azure and helping businesses optimize their cloud transformation. From aiding customers in managing Azure costs to navigating complex licensing models like SPLA, Coretek has become a leader in empowering mid-market companies and other partners to embrace cloud innovation.

In this episode you’ll learn:

• Why Coretek fully invested in Azure ten years ago before it became widely popular
• How prioritizing business outcomes over technology is key to achieving successful AI adoption
• How is Coretek helping other Microsoft partners in their cloud modernization journeys

Some questions we ask:

• How has the decision to focus on Azure paid off for Coretek?
• What is your perspective on the strategic opportunity with the Cloud Solution Provider model?
• How does your focus on security help win new business?

Resources:

• Marketplace Offer: Azure Arc & SPLA Modernization Assessment
• eBook: Streamlining SQL Licensing with Azure Arc and CSP
• Connect with the Datacenter Optimization team
• Join the Hybrid Cloud Partners LinkedIn Community

Related Microsoft Podcasts:

• No Slides Attached Podcast
• The Microsoft Threat Intelligence Podcast
• The BlueHat Podcast

Discover and follow other Microsoft podcasts at microsoft.com/podcasts

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