Welcome to Episode 30 of the Kindred Spirits Podcast, featuring Dave Rotheroe.

Dave Rotheroe is a former punk rock violinist who shifted gears into eCommerce entrepreneurship in 2015 launching a hot sauce subscription box and the world's first (and only) grilled cheese subscription box service.

After a number of years in ecomm and focusing heavily on customer acquisition he found an affinity for paid advertising through following Frank Kern. Shortly after he was acquired as Frank's lead media buyer and eventually started combining the concepts of virality that he developed in ecomm to clients to hockey-stick their ad performance and profitability.

Since then, Dave has gone on to form Grip, the advertising agency trusted by the likes of Russell Brunson, ClickFunnels, Magnetic Marketing (Dan Kennedy), and many more.

Their unique blend of rapid ad creative split-testing with a team of world class media buyers across Meta, Google, YouTube, TikTok, Snap, Pinterest and Bing see's them spend unto a million dollars per week in a single account and test as many as 3,500 unique pieces of creative in any single account per year.

In this episode we discuss Dave's focus for the year ahead, the importance of scaling slowly, and why he's going sober for all of 2024.

Dave touches on the importance of providing outstanding service for his clients, and how understanding his client's customers on a deep level leads to successful advertising and business growth.

This conversation is full of insight for those at any stage of business. Thanks again to Dave for sharing his wisdom with us!

Time Stamps: 01:23 Catching Up with Dave 02:07 The Evolution of Grip 02:50 Understanding Grip's Clientele and Business Model 05:28 The Role of Mindset in Business Success 08:07 The Power of Sobriety: A Personal Journey 12:57 Business Insights from Vegas: 15:37 Insights from Alex Hormozi 16:06 Online Education and Its Growth 16:52 Changing Perspectives on Traditional Education 18:02 Growth Plans for Grip 19:50 Deep Dive into Business Operations and Economics 20:18 Role of Grip as a Growth Partner 21:30 Challenges and Complexities of Running a Business 23:52 Understanding Customer Needs vs Wants 28:08 Final Thoughts and Wrap Up Connect with Dave Rotheroe: Grip Advertising Website Dave's LinkedIn Dave's Facebook Connect with Kindred Spirits Podcast:

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