📺 Radio? TV? Print? Yep, they’re back. And smarter than ever.

While digital ads are everywhere, brands are rediscovering the power of traditional advertising—and the results are surprising. TV commercials, print media, radio spots, and direct mail are proving to be more effective than ever when combined with digital strategies.

In this episode of Creative & Code, Jay Boston explores why brands are investing in traditional advertising again and how businesses can create high-impact, multi-channel marketing strategies.

💡 What you’ll learn:
✔️ Why TV, radio, and print are making a comeback in 2025
✔️ How streaming platforms like Netflix & Disney+ are unlocking a new golden age of TV advertising
✔️ Why direct mail has a 37% higher response rate than email marketing
✔️ How brands can integrate traditional & digital marketing for maximum ROI

📌 Links & Resources:
🔗 Learn more about ID Digital Agency: https://iddigital.com.au
🔗 Explore Creative & Code Podcast: https://iddigital.com.au/creative-and-code-podcast

🎧 Don’t miss this deep dive into the future of advertising in a digital-first world.

#Advertising #Marketing #TVAds #RadioMarketing #DigitalMarketing #CreativeAndCode #Podcast #BusinessGrowth #IDDigital

🚀 AI is transforming marketing at a speed no one saw coming. From AI-driven ad creatives to automated content creation, businesses are now facing the ultimate question: How do we leverage AI without losing the human touch?

In this episode of Creative & Code, Jay Boston breaks down the biggest AI marketing trends, explores the tools reshaping digital advertising, and reveals how businesses can stay ahead of the curve.

💡 What you’ll learn:
✔️ How AI is outperforming human-created ad creatives in 60% of A/B tests
✔️ Why businesses that embrace AI marketing now will dominate in the next 5 years
✔️ The rise of AI-powered automation, personalization, and predictive analytics
✔️ How brands can integrate AI with human creativity for maximum impact

📌 Links & Resources:
🔗 Learn more about ID Digital Agency: https://iddigital.com.au
🔗 Explore Creative & Code Podcast: https://iddigital.com.au/creative-and-code-podcast

🎧 Listen now & future-proof your marketing strategy!

#AI #Marketing #DigitalMarketing #ArtificialIntelligence #CreativeAndCode #Podcast #Advertising #Automation #IDDigital

🎨 Mastering Web Design with Figma

In this episode of The Creative & Code Podcast, we explore the power of Figma—one of the most widely used design tools for UI/UX professionals, web designers, and digital agencies. From real-time collaboration to seamless prototyping, we break down how Figma is changing the way creative teams build, iterate, and perfect digital experiences.

💡 What’s Inside This Episode?
✔️ Why Figma has become the go-to tool for modern design teams
✔️ The latest features, plugins, and integrations that speed up workflow
✔️ How to collaborate efficiently with developers for a seamless handoff
✔️ Tips for creating high-converting, visually engaging user experiences
✔️ The role of AI and automation in the future of design tools

🎙️ Hosted by Jay Boston, Strategy Director at ID Digital Agency, this episode is packed with insights for designers, developers, and businesses looking to elevate their digital presence.

📩 Want to be a guest or share your thoughts? Send a 2-minute audio clip to podcast@iddigital.com.au.

💻 More Episodes & Show Notes: https://iddigital.com.au/creative-and-code-podcast

#Figma #WebDesign #UXDesign #UIDesign #CreativeTech #DigitalAgency #Prototyping #DesignTools

🤖 AI Agents Are Changing the Game – Here’s How

In this episode of The Creative & Code Podcast, we dive deep into the world of AI Agents—how they’re revolutionising web development, automating workflows, and making digital agencies more efficient than ever. Whether you’re a developer, business owner, or strategist, AI is already reshaping how projects are planned, coded, and launched.

💡 What’s Inside This Episode?
✔️ What AI Agents are and how they impact digital agencies
✔️ The role of AI in web coding, automation, and strategic workflows
✔️ How businesses can integrate AI-driven solutions for better efficiency
✔️ AI limitations, misconceptions, and the importance of human oversight
✔️ Future-proofing your digital presence with AI-powered tools

🎙️ Hosted by Jay Boston, Strategy Director at ID Digital Agency, this episode explores how AI can enhance creativity, streamline development, and improve user experiences—without replacing the human touch.

📩 Want to be a guest or share your thoughts? Send a 2-minute audio clip to podcast@iddigital.com.au.

💻 More Episodes & Show Notes: https://iddigital.com.au/creative-and-code-podcast

#AI #AIAgents #WebDevelopment #Automation #AIinBusiness #DigitalAgency #FutureOfTech #MachineLearning #AIWorkflow

🔍 Exploring the Future of AI with Deep Seek

In this episode of The Creative & Code Podcast, we dive into the evolving world of artificial intelligence with the team at Deep Seek. From AI-powered content generation to code automation, we explore how businesses and digital agencies can leverage AI to work smarter, not harder.

💡 What’s Inside This Episode?
✔️ The current landscape of AI and how it’s transforming the digital industry
✔️ AI-powered tools that are revolutionising content creation, web development, and UX design
✔️ How AI can streamline workflows, boost productivity, and cut down development time
✔️ Ethical considerations—what’s next for AI in creative and tech industries?
✔️ Practical applications—how agencies can integrate AI today for immediate impact

🎙️ Hosted by Jay Boston, Strategy Director at ID Digital Agency, this episode is packed with insights for business owners, digital marketers, designers, and developers looking to stay ahead in a rapidly evolving space.

📩 Want to be a guest or share your thoughts? Send a 2-minute audio clip to podcast@iddigital.com.au.

💻 More Episodes & Show Notes: https://iddigital.com.au/creative-and-code-podcast

#AI #ArtificialIntelligence #DeepSeek #CreativeTech #DigitalAgency #Innovation #Automation #FutureOfAI

In this exciting episode of Creative + Code, we’re joined by Soumyar, the visionary founder of Connect Labs, a company dedicated to driving innovative solutions in the digital space. Soumyar shares her journey of building Connect Labs, the challenges she has faced, and the cutting-edge digital solutions her company provides to help businesses thrive in an ever-evolving landscape.

We dive into Soumyar’s approach to innovation, how she stays ahead in a competitive market, and the strategies she uses to build strong relationships with clients. From tackling tough challenges to creating a business that thrives on creative solutions, Isoumyar offers invaluable insights for entrepreneurs and digital professionals.

Join us as we discuss:

Innovation in the Digital Space: How Connect Labs delivers innovative solutions and what makes their approach unique. Starting a Digital Business: The challenges Isoumyar faced in launching Connect Labs and how she overcame them. Client Relationships: How Connect Labs builds strong, lasting partnerships with clients in an ever-changing digital landscape. Future Trends in Digital Technology: Isoumyar’s thoughts on where the digital space is headed and how businesses can stay ahead of the curve. Leadership and Growth: What it takes to lead a growing digital company and how Isoumyar approaches team building, innovation, and leadership.

Show Notes:

Connect Labs - Learn more about Connect Labs and the innovative solutions they provide. ID Digital Agency - Explore our digital solutions and marketing strategies. Listen to More Episodes of Creative + Code - Catch up on past episodes and stay tuned for future releases.

Tune in to this fascinating conversation with Soumyar as she shares her journey of innovation, growth, and leadership in the digital space. Subscribe to Creative + Code for more expert insights and inspiring stories from the world of business and technology!

As a business owner or operator, taking a holiday doesn’t mean leaving your growth potential behind. In this episode, Jay Boston shares insights and strategies to keep your business moving forward while you relax.

💡 What You’ll Discover:

• Why BVOD (Broadcast Video On Demand) is the future of audience engagement and how to tap into it.
• The power of programmatic marketing to reach the right people at the right time without breaking the bank.
• Actionable tips to enhance your on-site SEO and build valuable backlinks while you sip your holiday cocktail.
• How a little planning now can set the stage for a stronger, more profitable 2025.

Whether you're on the beach or in the mountains, these holiday growth hacks are designed to help you unwind while your business stays on track.

🎧 Listen now to get inspired and make your holiday downtime work for you! Visit https://www.iddigital.com.au

In this episode of The Creative & Code Podcast, we dive into the world of content management systems (CMS) with Ali Abbas, our resident frontend development wizard at ID Digital Agency. From the marketing powerhouse of HubSpot to the global giant WordPress and the sleek, developer-friendly Dato CMS, Ali breaks down the pros, cons, and unique features of each platform.

• How to choose the best CMS for your business or project.
• The advantages of HubSpot’s CRM integration for marketers and developers alike.
• Why WordPress remains a go-to choice for businesses of all sizes.
• The hidden gems of Dato CMS and why it’s gaining traction in the industry.
• Real-world examples and challenges solved using each CMS.
• Key considerations for scalability, SEO, and site performance.

Whether you’re a business owner, a marketer, or simply curious about what makes a great website tick, this episode is packed with insights to help you make informed decisions about your digital presence.

• ID Digital Agency: Experts in CMS development and bespoke digital solutions.
• HubSpot CMS, WordPress, and Dato CMS: Platforms discussed in detail.

Have questions or need help deciding on the right CMS for your business? Visit ID Digital Agency to get in touch with our expert team.

Tune in now and discover which CMS might be the perfect fit for your next project! 🎙️