John Dwyer - Institute of WOW On the Best Strategy for Success: "Prove to people that you can help them by actually helping them." We all need to market our businesses, but we also want to have fun. Did you know that often, the most fun in marketing is also the most successful? John Dwyer of the Institute of WOW takes this to another level and shares some incredible marketing insights to get your brain thinking of ways to market your business. We'll explore fascinating case studies—like how a sweepstakes promotion catapulted an Australian resort’s occupancy rates and how a turf farm sold three miles of grass in just three days. Get ready to hear about boosting business with Facebook contests, running successful B2B promotions, and even hiring Jerry Seinfeld into a hugely successful campaign for an Australian bank. Whether you’re a seasoned entrepreneur or just starting out, John Dwyer’s marketing insights will offer valuable lessons and inspire you to embrace a "why not" attitude in your business pursuits. Listen as JD explains, in simple, easy to use action steps, how you can market your business. Enjoy! Visit JD at: TheInstituteOfWow.com and https://getmorejd.com/ Podcast Overview: 00:00 Interest rates affect consultancy fee negotiations. 09:47 Join forces to sell holiday vacation vouchers. 14:51 Discount is 10%, disguised as gas promotion. 16:06 Insurance covers big prizes; stimulates product sales. 21:37 Offer landscapers premium beer for lawn work. 27:53 Inappropriate promotion idea involving deceased relatives. 35:27 Ugly fence contest generated many new leads. 42:04 Lobster Cave grew by collecting customer details. 47:59 Room given free; resold at various prices. 51:24 Help people by actually helping them first. 55:21 Answering all calls increased revenue by $15k/week. Podcast Transcription: John Dwyer [00:00:00]: Look. I'm a digital marketing agency and deal with a 25 year old. But if you need heart surgery for your business, and you do, let's just say it was heart surgery for you, we do actually use the guy that just came out out of medical school, and he's 25, and he says, listen. I've never done this heart surgery before. I've learned all about how to do it at at college. I'm gonna give this a hell of a good shot. Okay. Or would you give it to the guy with a few wrinkles that has been around the block a few times who says, look. John Dwyer [00:00:24]: I can do this in my sleep. James Kademan [00:00:27]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie, calls on call extraordinary answering service, as well as the Bold Business Book. And today, we're welcoming slash preparing to learn from JD of the Institute of Wow. And today, we are talking marketing. So JD, how is it going today? John Dwyer [00:00:57]: Thank you very much, James. And so that, they, whoever's watching or listening to this doesn't think that I've got a completely weird name. My name is John Dwyer, but I get the initials JD all the time. And as I said to you before we started the recording, I get lots of other names, but we won't go through that. James Kademan [00:01:11]: Yeah. Right. Right. JD's cool. JD's cool. So Institute of Wow, I'm excited to hear this because I I looked at your website, all the marketing stuff you have going on. Let's start with the big story that you have on there with getting Jerry Seinfeld to work with you at a bank in Australia. John Dwyer [00:01:27]: Yeah. And, James, that was about a dozen years ago, and, I've milked milked the daylights out of that, of course, as one would. And, I remember on one occasion in the 3 years that I went back as a forc...
