In this episode, Mariela De La Mora shares invaluable insights on building a business that aligns with your personal values and strengths, particularly for women of color navigating entrepreneurship. She dives deep into thought leadership, marketing misconceptions, and the role of visibility in creating a sustainable business—without burnout.

Through powerful personal anecdotes and client success stories, Mariela highlights how authenticity and storytelling can build trust and demand in the marketplace. She also explores how to adapt business models, leverage personal strengths for marketing, and build a personal brand that extends beyond social media.

This conversation is a must-listen for entrepreneurs who want to create a business that supports their life, family, and personal fulfillment, while fostering a strong community of support.

Mariela also highlights the Reclamation program, designed to help women navigate their entrepreneurial journeys while fostering a supportive environment of like-minded leaders and changemakers.

🎧 Tune in now to learn how to build a fulfilling, sustainable business that works for you!

➡ Learn more about Reclamation Mastermind: www.marieladelamora.com/reclamation

➡ Follow Mariela on Instagram: @marieladelamora

➡ Connect on LinkedIn: www.linkedin.com/in/marieladelamora

➡ Visit the website: www.marieladelamora.com

The fastest way to growth actually requires you to remove what’s weighing you down and doing LESS before you do MORE.

In my client Carmen's case, she came into Reclamation thinking she wanted to scale her group program because that's the primary example of success she saw. But in the program, she realized there were much easier, more profitable opportunities knocking at her door.

In fact, Carmen wasn’t even looking for a mastermind when she heard me speak on a podcast. But within 24 hours, she already knew she was joining Reclamation—before we even got on a call. That’s how thought leadership pre-sells your offers. When your message is strong, your ideal clients know they belong in your space before you ever speak to them.

Carmen Aceves-Iñiguez is a Queer first-gen Xicana, licensed psychotherapist, Certified Leadership Coach, systems change strategist, consultant and a mom of two.

Inside the mastermind, she realized her biggest opportunities were in B2B coaching and consulting—built on relationships and referrals—which was the real key to growing sustainably and being present with her wife and kids.

By letting go of her group program and deprioritizing marketing strategies she didn’t need, Carmen was able to:

✔️ Shift her focus to B2B coaching & consulting while balancing her therapy caseload

✔️ Book out her 1:1 coaching and grow her six-figure business by 45%

✔️ Hit a $75K August without constantly selling

✔️ Make "Delulu mindset" permanent by trusting her demand instead of forcing strategies that weren’t aligned

If you’ve ever questioned whether you need to do more—or simply realign with the demand that already exists—this episode is for you.

Doors to Reclamation open Feb 18th!

Join my free webinar to learn how to Book Out Without Burnout Through Thought Leadership while creating space for family, travel, and sabbaticals.

📅 Tuesday, February 18th

⏰ 3 PM PST | 6 PM EST

🔗 Sign up at the link in bio

"With Trump already reinstating mass deportation, defunding DEI, and fueling anti-immigrant rhetoric, how do we advocate for our communities, serve our people AND fight for change—without burning ourselves out in the process?

In this powerful episode, I sit down with my Reclamation Mastermind client, Carmen Aceves Iñiguez—a licensed psychotherapist, certified leadership coach, and systems change strategist—who has spent over 30 years working across movements for immigrant rights, labor justice, LGBTQ advocacy, and leadership development.

As a queer first-gen Xicana, Carmen’s work bridges therapy, coaching, and organizational strategy to help individuals and teams create change from the inside out.

Together, we tackle:

- 🔥 How history is repeating itself and what leaders need to know about resisting systemic oppression

- 🚨 The dangerous resurgence of anti-immigration policies—including mass deportations and racist, white supremacist agendas under President Trump that directly target our Latino communities

- 🌱 Why community and co-regulation are the antidote to fear and burnout

- 🏛️ The impact of political shifts on our work, leadership, and personal well-being

- 🛑 Why self-preservation is a radical act and how to hold space for others without depleting yourself

- 📖 The critical role of knowledge and history in dismantling oppression and reclaiming our power

If you’ve been feeling overwhelmed, questioning how to lead in these times, or struggling to find ways to sustain your impact without exhausting yourself—this episode is for you.

🔗 Follow Carmen:

- Instagram: @_colibricoaching

- LinkedIn: Carmen Aceves Iniguez

Learn more about Reclamation: www.marieladelamora.com/reclamation

Connect with Mariela:

- 🌍 Website: www.marieladelamora.com

- 📲 Instagram: @marieladelamora

- 💼 LinkedIn: Mariela De La Mora

This is the most personal and unfiltered episode I’ve ever recorded. No notes. No outline. Just me, sharing the truth about the last six months of my life and business.

I had my biggest launch ever—$176K. My mastermind filled with 19 incredible clients. On paper, I had “arrived.” So why did I feel like I was drowning?

This episode is about:

✔️ The ADHD burnout I didn’t see coming and how it hit me after scaling my business

✔️ Why success actually triggered more fear and pressure, not confidence

✔️ How I learned to slow down without self-sabotaging my revenue

✔️ The identity crisis of a first-gen daughter who built everything from scratch

✔️ Motherhood, emotional labor, and why I finally let myself rest

✔️ The moment I realized my daughter needed me more than my business did

I’m bringing you behind the scenes of my hardest season in business yet, and how I’m emerging from it with more clarity, trust, and alignment.

If you’ve ever felt the weight of your own success, struggled to slow down, or you’re questioning how to sustain your business in a way that truly supports you—you’re not alone.

This conversation is proof that growth doesn’t have to come at the cost of your well-being.

Inside Reclamation, we build businesses that support our lives, not consume them. And if you’re ready to step into thought leadership, refine your strategy, and create more spacious success, I’d love to invite you to my free webinar:

📅 Book Out Without Burnout Through Thought Leadership

⏰ Tuesday, February 18th | 3 PM PST | 6 PM EST

We’ll talk about what actually moves the needle in your business—and what you can stop worrying about. Because sustainable success starts with knowing what’s necessary and what’s noise.

🔗 Sign up at the link in bio.

If you’ve ever joined a coaching program hoping to borrow your coach’s strategy—only to feel frustrated when it didn’t work for you—this episode is for you.

I’m joined by my Reclamation client Kierra Conover, who breaks down the biggest misconceptions about marketing strategy, why cookie-cutter approaches fail, and how true strategy should be a byproduct of your own business data—not someone else’s success formula.

Kierra is the founder of KLC the Studio, a boutique marketing agency that helps service providers, coaches, and product brands sell their offers with data-backed messaging.

With over seven years of experience leading billion-dollar campaigns for brands like Banana Republic and The Gap, managing campaigns featuring Gwyneth Paltrow and Kanye West, Kierra knows firsthand why so many marketing strategies feel clunky—and why strategy should actually bring you peace.

Kierra also shares her journey from corporate marketing to entrepreneurship and how she overcame systemic challenges as a black woman in the fashion industry. From merchandising Safeway’s holiday displays with her mom (when she was a kid) to managing campaigns for celebrities, she's had an eye for branding since the start.

In this episode, we break down:

🔥 The #1 reason most marketing strategies fail (and why they weren’t actually strategies to begin with)

📊 How data (both hard numbers and what your audience tells you) should shape your marketing

🚀 Why the same ideal client buys different offers in completely different ways

⚡ The difference between coaching and consulting—and why hiring the wrong kind of support will keep you stuck

💡 How Kierra pivoted her own business model while in Reclamation to achieve 80% client retention and land clients with five-figure annual value!

If you’ve ever felt like you’re doing everything “right” but still not seeing the results, this episode will be the clarity you need.

Learn more about Kierra:

➡️ Instagram: @klcthestudio

➡️ Website: klcthestudio.com

➡️ Podcast: Data Over Drama

Learn more about Reclamation Mastermind:

📌 www.marieladelamora.com/reclamation

Connect with Mariela:

🔗 Website

🔗 Instagram

🔗 LinkedIn

When my client Kierra joined Reclamation, she was exhausted from trying to fit into traditional coaching spaces that didn’t understand her business model as a marketing agency owner.

Despite her years of marketing experience, she found herself questioning everything — frustrated by declining sales, messaging that wasn’t landing, and an offer that wasn’t converting. But she turned it all around inside the program.

In this episode, Kierra shares her unfiltered journey inside Reclamation, including:

🛑 Why she almost didn't join because she isn’t First Gen and wasn’t looking for a mindset or feelings-heavy program—but realized Reclamation was *also* the ONE room where a marketer could get true thought partnership from another marketer, not cookie-cutter strategies

💡 How she pivoted her business model and went from 0% client retention to 80% retention

💰 The shift that led to five-figure clients and her highest-ever recurring monthly revenue

🎯 The moment she realized she was arguing with how her audience buys—and the change that turned everything around

🤝 Why finding the right community and a true Mastermind accelerated her growth in ways she never expected

This is for you if you’ve ever felt like you’re second-guessing your own vision. Kierra’s story will show you what’s possible when you stop trying to fit into someone else’s strategy and start building from your own genius.

🔗 Learn more about Reclamation: www.marieladelamora.com/reclamation

📲 Let’s connect!

Instagram | Website | LinkedIn

Private coaching is now open, with expanded options from 3-6 months: Apply here to schedule your call.

In this episode, I'm joined by my private client Natalia López-Thismón. Trigger warning for those of you who have experienced emotional abuse either in a relationship or have experienced religious trauma.

Natalia is a life coach, women's circle, and rites of passage facilitator dedicated to helping Latinas who feel stuck in lives they don’t want regain the radical self-trust to rewrite their stories, by developing the skill of self trust.

Her journey with self-care began during her divorce in 2015 when she discovered the power of caring for herself—a practice she had rarely seen modeled by the women around her due to cultural norms that discourage women from prioritizing their own needs.

As the eldest daughter in a Puerto Rican and Venezuelan family, Natalia is committed to breaking this cycle and creating new narratives for herself and others. She views self-care as a radical act of healing and the first step toward developing self trust.

In this episode, Natalia shares her personal story of navigating a strict upbringing, how Marianismo impacts women's self trust, leaving an abusive marriage and ultimately her church.

And it all started with self care, which allowed Natalia to develop the self trust needed to rewrite her story one decision at a time - a process she now walks her clients through.

But we're not talking bubble baths and massages. Natalia illustrates how self-care is more about taking care of yourself starting from your most basic needs vs the commercialized version we often get sold.

Get in touch with Natalia:

• Download the Self Care Menu + Self Care to Self Trust email series
• Instagram
• TikTok

Episode takeaways

• Cultural expectations can heavily influence identity.
• Marianismo promotes self-sacrifice at the expense of women's self trust
• How and when religious conditioning can create barriers to self-trust.
• Leaving an abusive relationship was easier once self care rewired Natalia to trust herself
• Self-care leads to increased self-trust.
• Small promises to yourself build self-trust.
• Self-care is a revolutionary act of healing.
• Self-care is not about luxury and buying things

Chapters

• 03:00: Cultural Expectations and Marianismo
• 06:05: The Impact of Religion on Identity
• 11:59: The Turning Point: Leaving an Abusive Marriage
• 20:57: Building Confidence Through Self-Care
• 32:21: The Connection Between Self-Care and Self-Trust
• 41:44: Introducing the Self-Care Menu Tool
• 52:24: Self-Care as a Revolutionary Act

This year has been hard for a lot of businesses. Whether it's financially, emotionally, business model wise, etc., hitting a rough patch in business feels high stakes - because it is. So how do you problem solve when your nervous system is going into fight, flight, or freeze?

Sometimes, our emotions make us believe we don’t already have the answers to our problem. But that's not actually true. Problem solving and decision making are leadership skills that you can get coached on. With 15 sun skills, they are the top 2 EQ skills that come up with my clients.

So today, I'm going through 6 steps to problem solve when things aren't going your way in business.

Here's a quick sneak peak:

1. Identify the circumstance or thing you are struggling with

Remember, you can solve for facts, not thoughts. So be careful how you're framing this!

2.Identify the emotion you have towards it. Let it be okay that it’s there.

3.Ask yourself: what’s the real problem: is there actually a problem to solve or just a feeling to feel?

4.Neutralize the problem

5. Put all of your options on the table, even if you don’t like them.

If you’ve decided there’s a PROBLEM to solve not just a feeling to feel you HAVE to do something different. Or, make peace with the problem being there.

6.Just get into MOTION

Finding your way out of the fog doesn’t happen when you stand still, you have to walk around

Tune into this episode if you're feeling a bit discouraged in your life and business lately. I think you'll feel a renewed sense of possibility and movement after listening!

Connect with me:

• Instagram
• Website
• LinkedIn