Cynthia Rhodes Replay from Nov 15 2023!
Elizabeth interviews business expert Cynthia Rhodes , as Cynthia emphasizes that entrepreneurs must look beyond simply "accessing capital" to create real value, noting that "most people haven't even proven a model" before seeking funding. She challenges conventional thinking about market research, warning that "bad data in, bad data out" when surveys aren't properly targeted to potential customers. Her most powerful insight for the new year centers on the fundamentals of business value: "If you're asking for someone else's money, always think about what it is that you're bringing to the table." Rhodes wraps up with an inspiring framework for business success, explaining that great businesses evolve through three key stages: "makers, creators, and innovators... if you continue to really find ways to make things better or the world better, it always starts in that."
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