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“To get the best marketing results, you’ll need to assemble a team of badass people to work with you. Luckily, we have them in spades and raring to go.” That’s pulled straight from William Walczak's website at Hiilite and its the same energy he brings to today’s conversation.

William works to bridge the gap between the scientific engineer brain and the aesthetic brain, formulating a total genius design and marketing combination. People do business with people who are passionate about their business; that has to translate into everything you do. Hiilite hallmarks on three topics we really get into in this chat.

1. Everything Communicates! — this profound statement means you literally cannot afford not to be intentional with every aspect of your business.
2. Where are you cringeworthy??? —Find those impediments to growth and make a change!!
3. You can't manage what you can't measure! — Data across companies, growth charting, and maximizing ROI—William explains all these crucial points.

If you bring in a professional to tell you what the next best step is, it is almost certainly going to be whatever they are selling. Hiilite helps you see what you need to see, so that your business can grow!

What’s Inside:

• Bridging the gap between science and aesthetics in marketing.
• Communicating your business to the world and ideal clients.
• Finding your impediments to growth.
• Why data measurement is important in the growth process.

Mentioned In This Episode:
Hiilite
William Walczak, MBA - The University of British Columbia | LinkedIn
William Walczak on Instagram
MBA CPA