• EP455: Leslee Hickerson - How Niche Expertise Transforms Bookkeeping Businesses

  • Jan 21 2025
  • Durée: 38 min
  • Podcast

EP455: Leslee Hickerson - How Niche Expertise Transforms Bookkeeping Businesses

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  • Résumé

  • “I had no niche. I didn't know what I wanted to do. I knew the clients I really didn't like to work with. But they were also talking about, ‘You got to find your niche.’ And I'm like, ‘How do you find a niche?’”
    -Leslee Hickerson

    Leslee Hickerson shares her inspiring journey from a small Ontario town to becoming a successful bookkeeper and consultant specializing in law firms. She reflects on her challenges during the pandemic, her transformative decision to join the Pure Bookkeeping community, and the importance of finding clarity and direction through a niche focus in her business.

    In this interview, you'll learn:

    • The benefits of specializing in a niche for business success
    • The value of certification in elevating your bookkeeping career
    • Tips for conquering imposter syndrome & embracing growth opportunities

    Connect with Leslee on LinkedIn.

    Time Stamp:

    00:53 - Leslee's Journey into Bookkeeping
    05:58 - Navigating Challenges During COVID
    11:56 - Finding Community & Support
    17:59 - Narrowing Down to a Niche
    24:00 - Transitioning to Advisory Services
    29:52 - Overcoming Imposter Syndrome
    36:05 - The Importance of Certification & Education
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