In this episode of Do This, Not That, host Jay Schwedelson shares how marketers can capitalize on the Super Bowl to enhance their email marketing strategies—without directly advertising during the big game. From subject line tricks to understanding post-Super Bowl trends, Jay offers practical tips to take advantage of this massive cultural event.

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Best Moments:

(00:40) Introduction to leveraging the Super Bowl for marketing
(01:17) The importance of aligning with current events in marketing
(02:09) Using "MVP" in email subject lines to increase open rates
(03:17) Incorporating Super Bowl-related words in subject lines
(04:51) Using football and trophy emojis in subject lines
(06:05) Lower email performance on the Monday after the Super Bowl
(06:53) Interesting Super Bowl statistics (toilet flushes and chicken wing consumption)
(08:41) Personal anecdote about a supermarket incident

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