• Episode 107: Dan Bitti & Justin O'Sullivan, Jack Link's | when sales and marketing collide

  • Mar 5 2025
  • Durée: 51 min
  • Podcast

Episode 107: Dan Bitti & Justin O'Sullivan, Jack Link's | when sales and marketing collide

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    In this amazing crossover episode, Mike Dickson is joined by not one, but two FMCG powerhouses, Dan Bitti, APAC Marketing Director for Jack Link's & Justin O'Sullivan, Sales Director for Jack Link's to share their career insights, the journey and ambition of Jack Link’s and ask the big question: What is the difference between Jerky and Biltong?

    Key highlights include:

    • How they got to where they are today
    • Building the global Jack Link's brand in a market like Australia, where it was relatively unknown and new to consumers
    • The best ways sales and marketing can work together to grow a brand
    • The difference between beef jerky and biltong (and yes, there is one!)
    • Why passion, grit and determination will get you everywhere

    So, grab your coffee (and perhaps some beef jerky?) and tune in!

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