This episode of World of Marketing Podcast was originally released December 26, 2023.

Carolyn Walker is the CEO and Managing Partner of Response, an independent marketing agency in New Haven, CT. Carolyn honed her skills over 20 years in senior management, building revenues and maximizing market competitiveness for multi-million and multi-billion dollar corporations. Today, she and Response develop cutting-edge marketing solutions to expand their clients’ reach into new markets by introducing new channels and opportunities to get the word out. She’s a champion of bold ideas, an agent of change, and a firm believer that marketing is not the savior but the amplifier.

0:00 Preview - Experienced-Based Branding

1:04 Introduction

3:40 Response Marketing

6:37 Working With CorelDRAW

7:47 Working With McAfee

11:08 The Hackable? Podcast

14:05 Attracting Big Brands

15:38 Marketing Professional Services

19:47 Experience-Based Branding

20:58 Performance Marketing

23:05 Experience and Memory

27:06 Creating Excitement

29:37 Developing a Branded Podcast

36:00 Marketing Is an Investment

37:27 Past Mistakes

38:43 Mentors

40:31 Podcast Recommendations

41:23 Conference Recommendations

43:22 Rituals and Routines

47:51 Closing Thoughts

Everyone knows the traditional marketing channels: website, video, social media, email, SMS, etc. When the world of marketing (nudge nudge) is as saturated as it is today, a bold idea like developing a new podcast or creating an emotionally engaging brand campaign to reach a completely new audience or shift your practice’s positioning could be the secret to success. This is Response’s specialty. If you want your business to punch above its weight class, we urge you to pay attention to what Carolyn has to say.

- Tom Foster of Foster Web Marketing
- Carolyn Walker of Response

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.