In this episode, I interview Annie Hu, founder and CEO of Bazar. We discuss the intersection of fast fashion, sustainability, and e-commerce returns. Annie shares insights on current e-commerce trends, particularly the influence of younger generations and social media.

She explains how Bazar helps reduce environmental waste by reselling perfectly good returned or overstocked products. The episode provides valuable advice for Etsy sellers and resellers looking to source discounted products and emphasizes the importance of balancing accessibility and sustainability in fashion.

In this episode, we discuss:

[01:10] Meet Annie Hu: Entrepreneur and E-commerce Expert

[01:31] The Problem with E-commerce Returns

[03:15] Current Trends in E-commerce

[06:49] Balancing Fast Fashion and Sustainability

[09:13] Bazar's Business Model and Opportunities for Sellers

[16:23] Challenges and Solutions for Brands

Connect with Annie:

Website: https://shopbazar.com/

Instagram: https://www.instagram.com/shopbazar_wholesale

About Bazar:

In 2022 alone, more than 3.5 billion units of overstock from the U.S. were destined to become landfill. It's one thing to see this as a number, and another to see what just a fraction of this waste looks like in person.

Last year, our founder visited a fast fashion brand’s warehouse in Southern California. This company had amassed over 1 million units of overstock, and all were headed to be discarded, despite the vast majority of the items being new. As these items fell out of season/trends, they became unsellable on the brand's primary website. This scenario is far from unique - it is unfortunately the standard in fashion today.

Lacking effective redistribution channels, fashion brands had no choice but to hoard these items in their warehouses, incurring steep storage costs, until they were forced to liquidate them at substantial losses or, worse, send them to landfills.

Many of our team members come from e-comm and fashion backgrounds and had also encountered similar struggles with overstock. This shared challenge inspired us to establish Bazar – a marketplace tailored for modern brands to sell customer returns and overstock, breathing new life into high-quality products.

Want to get your $1 trial listing? Head to EtSEO and grab it today.

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

BLOW UP Your Etsy Shop With Instagram REELS (100 Sales Per Day)

In this episode, I break down the exact strategy for driving organic traffic to your Etsy shop by making Instagram Reels and Stories that engage with potential buyers and yield viral potential.

Want to get your $1 trial listing? Head to EtSEO and grab it today.

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

In this episode of the Etsy Seller Success, Dylan is joined by marketing strategist Jacinta Gandy to dive into the essentials of marketing for product-based businesses on Etsy.

Jacinta draws from her extensive experience in digital marketing to share insights on leveraging social media, crafting effective advertising strategies, and understanding the importance of storytelling in brand building. Jacinta also discusses the importance of engagement on social media, balancing sales tactics, and the advantages of having a well-thought-out marketing budget. Tune in for actionable advice on scaling your Etsy shop and tips for reaching your target audience.

In this episode, we discuss:

[01:22] Jacinta's Journey in Digital Marketing

[02:20] Challenges and Rewards of Starting a Business

[05:06] Marketing Strategies for Etsy Sellers

[06:59] Essentials for Product-Based Businesses

[09:26] Leveraging Social Media for Marketing

[11:25] Effective Advertising Tactics

[17:35] TikTok vs. Instagram: Where to Focus

[19:49] Balancing Sales and Subtlety in Marketing

Connect with Jacinta:

Website: https://socialcircleinc.com

Instagram: https://www.instagram.com/jacinta_gandy/

About Jacinta Gandy:

Jacinta Gandy is the owner and founder of Social Circle. She started her business with a clear vision: to empower small business owners, drawing from over 13 years of experience in design, digital marketing, and technology for iconic brands like Disney and Nike. In the last 4.5 years, she has worked with over 150 entrepreneurs, fueling their growth and contributing to their success. This journey has been deeply fulfilling for Jacinta, knowing that her work supports other individuals in building their businesses, supporting their families, and achieving their dreams.

Jacinta's unique background allows her to wear a variety of hats for the entrepreneurs she works with, whether it’s in branding, design, websites, SEO, social media, sales funnels, product refinement, service offerings, pricing strategies, or developing pitch decks. Having managed all these aspects throughout her career, she offers the necessary guidance, resources, and direction.

In a world where too many are caught up in quick fixes and flashy marketing, she has stayed true to what she believes in: real, honest support that helps other entrep

Want to get your $1 trial listing? Head to EtSEO and grab it today.

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!