Summary

In this episode of FinTech Fridays, Brian Vieaux interviews Chris Merakian, who leads enterprise sales for Trust Engine. They discuss the evolution of Trust Engine from Mortgage Coach, the importance of data in enhancing the loan officer experience, and how personalized marketing strategies can create meaningful consumer engagement. Chris emphasizes the need for loan officers to have relevant conversations with clients, leveraging technology to simplify processes and improve customer experiences.

Takeaways

Trust Engine evolved from the merger of Mortgage Coach and Sales Boomerang.

The platform aims to provide loan officers with actionable insights based on customer data.

Personalized marketing is crucial for effective communication with borrowers.

Loan officers need to engage clients with relevant and contextual messaging.

The integration of video in presentations enhances customer experience.

Data-driven insights help loan officers identify opportunities for clients.

The platform simplifies the loan process for both lenders and borrowers.

Visual aids in presentations help educate first-time homebuyers.

Maintaining a personal touch in communication is essential for loan officers.

Trust Engine aims to empower loan officers to have meaningful conversations with clients.

Chapters

00:00 Introduction to Trust Engine and Chris Merakian

01:19 The Evolution from Mortgage Coach to Trust Engine

03:36 Enhancing Loan Officer Experience with Technology

07:34 The Role of Data in Modern Lending

10:47 Personalized Marketing Strategies for Loan Officers

14:53 Creating Meaningful Consumer Engagement

18:42 Conclusion and Future Insights

Summary In this episode of FinTech Fridays, Brian Vieaux speaks with Lynn Goss about the Divorce Lending Association and the significant opportunities within the divorce lending market. They discuss the importance of education and certification for loan officers, the emotional complexities of working with clients going through divorce, and the need for compliance and professionalism in this niche. Lynn emphasizes the value of empathy and support in the loan process, as well as the strategies for business development in the divorce sector. Takeaways The divorce industry is a $30 billion market. Loan officers can build a business around divorce lending. Certification enhances professionalism in the family law community. Empathy is crucial when dealing with clients in distress. Divorce mortgage planning can provide financial clarity. Compliance is essential in divorce mortgage planning. Loan officers should collaborate with family law professionals. Education is key to building trust with clients. Nesting is a new trend in divorce arrangements. Leading with knowledge can open doors for loan officers. Chapters 00:00 Introduction to Divorce Lending 03:03 Understanding the Divorce Industry 05:46 Certification and Professionalism in Divorce Lending 08:54 Navigating the Emotional Landscape of Divorce 11:46 Compliance and Legal Considerations 14:51 Business Development for Divorce Mortgage Planners 17:49 Empathy and Support in the Loan Process "It's a $30 billion industry." "This is not loan officer lending 101." "They care about rates, absolutely." "They will be forever loyal to you."

Summary In this episode of FinTech Fridays, Brian Vieaux speaks with Larry Silver, a partner at Mortgage Career Exchange. They discuss Larry's extensive background in the mortgage industry, the evolution of the Mortgage Career Exchange, and the current mindset of the industry regarding recruitment and staffing. Larry emphasizes the importance of personal branding, especially on platforms like LinkedIn, and how the Mortgage Career Exchange aims to create a supportive environment for both job seekers and employers. The conversation concludes with insights on the human aspect of the industry and the need for better support for professionals. Takeaways Networking on platforms like LinkedIn can lead to meaningful conversations. The Mortgage Career Exchange aims to align talent with organizations. Cautious optimism exists in the mortgage industry despite challenges. Organizations should always be on the lookout for talent. The platform offers a safe space for professionals to explore opportunities. Personal branding is crucial in today's job market. Education and training are essential for career advancement. Companies need to treat employees as human beings, not commodities. The Mortgage Career Exchange provides tools for job seekers to enhance their profiles. Consistency in content creation on LinkedIn is key for visibility. Chapters 00:00 Introduction to Mortgage Career Exchange 06:32 The Evolution of the Mortgage Career Exchange 12:56 Understanding the Industry Mindset 18:52 The Importance of Personal Branding 24:36 Closing Thoughts and Future Connections